Leveraging Thought Leadership | Jonah Berger| 227

06/04/20 • 20 min

Our guest today is Jonah Berger, a marketing professor at Wharton School at the University of Pennsylvania, international best-selling author of Contagious, Invisible Influence, and the Catalyst. He is a world expert on change, word of mouth influence, and consumer behavior. Jonah takes us through his world as a Thought Leader and how publishing his book Contagion opened the door to new opportunities. We discuss the highs and lows of being a speaker and the types of projects he takes on as a consultant. Last but not least Jonah gives advice on the challenging marketplace both publishers and authors face. This is advice you certainly don’t want to miss. Three Key Takeaways: · How Thought Leaders can position themselves for better bookings with speaker bureaus. · Why Thought Leaders need to understand the purpose of their book in order to get the most out of it. · What Thought Leaders can learn by working in different industries that push your boundaries.

Previous Episode

Leveraging Thought Leadership | Jean Accius | 226

Today’s guest is Jean Accius a nationally recognized thought leader on aging, longevity, and long term health care policy and the Senior Vice President of Global Thought Leadership at AARP.

Jean shares with us what Organizational Thought Leadership is at AARP, who their target audience is, and what successful thought leadership looks like for them. Bill and Jean have a deep conversation about the multi-generational workforce that exists today, how untraditional partners can be the key to spreading the conversation, and how Jean is leading a team to influence the influencers for positive change around the world.

Three Key Takeaways:

How to take Thought Leadership from idea to impact.
What AARP is doing to share their Thought Leadership in the age of COVID-19.
Why Jean encourages his team of Thought Leaders to go out in the community and come back with new ideas.

Next Episode

Leveraging Thought Leadership | Polly Mitchell-Guthrie | 228

Today’s guest is Polly Mitchell-Guthrie, Vice President of Industry Outreach and Thought Leadership at Kinaxis - a technology company focused on the supply chain.

Polly talks to us about how Kinaxis is earning trust through credible standalone Thought Leader content that comes from not only within the company but from their peers as well. We discuss the difficult task of measuring the success of Thought Leadership and how Kinaxis uses a promoter score as part of their metric. Plus Polly gives some great insight into what anyone looking to bring Thought Leadership to their organization will need and what they should be prepared to do.

Three Key Takeaways:

How to gain trust with Thought Leadership is more than just speaking about your own organization.
Why Thought Leadership needs to be bi-directional.
What an up and coming Thought Leader needs to be thinking about before jumping into the role in their organization.