Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Leveraging Thought Leadership

Leveraging Thought Leadership

Peter Winick and Bill Sherman

Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment. Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery. Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas
profile image

1 Listener

bookmark
Share icon

All episodes

Best episodes

Seasons

Top 10 Leveraging Thought Leadership Episodes

Goodpods has curated a list of the 10 best Leveraging Thought Leadership episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Leveraging Thought Leadership for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Leveraging Thought Leadership episode by adding your comments to the episode page.

Leveraging Thought Leadership - Assessment Tools for Changing Habits | Meredith Bell | 391
play

05/05/22 • 21 min

Many organizations deploy assessment tools, only to have the results ignored because of a lack of understanding or motivation. What do we do with them, now? What do the numbers really mean? Our guest today will help us understand not only what it takes to build a valid assessment, but how to use one to drive measurable behavior change. Meredith Bell is the co-founder and president of Grow Strong Leaders, where they help individuals discover key areas for development, and implement strategies for achieving higher levels of performance. She is also the co-author of Connect with Your Team: Mastering the Top 10 Communication Skills and Peer Coaching Made Simple: How to Do the 6 Things That Matter Most When Helping Someone Improve a Skill. Meredith started her journey into the assessment tool space in the 90s, when she became frustrated at the lack of customizable tools at her disposal as a consultant. Before long, she had made the pivot from consulting to software creation. Her original product, 20/20 Insight, is still in use today. In addition to having been a consultant and creating assessment tools, Meredith is also an author, speaker, and thought leader. With so many plates spinning, she knows well how each label factor creates multiple touchpoints for potential clients to utilize her expertise. From those touchpoints, she helps companies and organizations discover which of her offerings will have the most impact for their needs. If you're looking for an in-depth understanding of assessment functionality, and why peer-to-peer coaching can be the most cost and time-effective method for moving the performance needle, you’ll want to listen to this episode. Three Key Takeaways: * When creating assessments, keep your questions indirect. Indirect questions create more connection between behaviors and other elements. * Helping people reach their full potential is all about changing the habits that are standing in their own way. * Effective communication often means having to ask, “Who do I need to be, in this moment, in order to connect with my audience?”
profile image

1 Listener

bookmark
plus icon
share episode
Leveraging Thought Leadership - Unlocking the Power of Education | Russell Kern | 550
play

02/15/24 • 19 min

In this episode, we sit down with Russell Kern, a seasoned business leader, entrepreneur, author, and speaker renowned for his expertise in organizational development and the transformative potential of effective coaching. As the founder of Kern and Partners, Russell has dedicated himself to optimizing human capital and empowering high-performance teams. Russell shares his insights on leveraging thought leadership to drive business growth through education, embracing the philosophy of "Give to get." Rather than focusing solely on brand recognition, Russell emphasizes the importance of addressing the immediate problems and challenges faced by his audience. He likens his thought leadership to "pain magnets," aiming to provide relief and solutions to pressing issues. Russell emphasizes the need for practical, actionable content that facilitates skill mastery and drives behavior change. Distinguishing thought leadership and content marketing, Russell highlights the importance of credibility and relevance in thought leadership. He underscores the need for visually engaging, quick-hitting content that captivates and excites the audience, whether it's through traditional mediums or emerging platforms like TikTok. Join us as we explore the strategies behind effective thought leadership and learn how to craft compelling content that resonates with your audience in today's fast-paced digital landscape. Three Key Takeaways: * You can draw in your target audience by creating thought leadership that not only speaks to their problems at the moment but also provides the promise of a solution. * Smaller firms can benefit immensely from investing in thought leadership, allowing them to punch above their weight class. * Effective thought leadership needs to grab the audience's attention. Make sure it is visually compelling and quick-hitting.

bookmark
plus icon
share episode
Leveraging Thought Leadership - Pioneering Preventive Medicine | Dr. Helen Messier | 563
play

04/18/24 • 16 min

Join us for an enlightening conversation on the latest episode of Leveraging Thought Leadership with esteemed guest Dr. Helen Mesier, a trailblazer in the field of translational medicine. Dr. Mesier shares her remarkable journey from a childhood dream of becoming a family doctor to her current role at Fountain Life, where she is pioneering groundbreaking approaches to healthcare.

During our discussion, Dr. Mesier candidly reveals the challenges she encountered in bridging the gap between scientific research and clinical practice. With a deep commitment to applying cutting-edge science to patient care, she recognized the critical need for more proactive and preventive measures in addressing the rising tide of chronic diseases. This realization led her to Fountain Life, where she is leading efforts to shift the conversation around medicine from reactive treatment to proactive prevention.

At Fountain Life, Dr. Mesier and her team are revolutionizing healthcare by adopting a proactive approach to screening and preventive care, even in asymptomatic individuals. By challenging traditional healthcare paradigms and leveraging innovative strategies, they aim to empower individuals to take control of their health and well-being.

Throughout our conversation, Dr. Mesier shares valuable insights into the importance of collaboration and thought leadership in driving meaningful change in healthcare. From engaging policymakers and industry stakeholders to collaborating with fellow thought leaders, she emphasizes the power of collective action in advancing the field of medicine.

Tune in to this thought-provoking episode as Dr. Helen Mesier shares her expertise and vision for the future of healthcare. Whether you're a healthcare professional, thought leader, or executive, you won't want to miss this insightful discussion on the evolving landscape of medicine and the critical role of proactive healthcare in shaping a healthier future for all.

Three Key Takeaways:

  • Proactive Healthcare: Dr. Mesier emphasizes the importance of shifting the healthcare paradigm from reactive treatment to proactive prevention. By implementing proactive screening and preventive measures, individuals can take control of their health and address potential health risks before they escalate into chronic diseases.
  • Collaborative Approach: Collaboration is essential in driving meaningful change in healthcare. Dr. Mesier highlights the power of collective action, whether through engaging policymakers, collaborating with industry stakeholders, or partnering with fellow thought leaders. By working together, healthcare professionals can leverage their collective expertise to advance the field and improve patient outcomes.
  • Evidence-Based Practice: Dr. Mesier underscores the importance of evidence-based practice in healthcare. From conducting rigorous research to publishing peer-reviewed articles, she emphasizes the need to substantiate innovative approaches with scientific evidence. By demonstrating efficacy and credibility, healthcare professionals can garner support for new initiatives and inspire confidence among patients and stakeholders.

If you want your content to reach your primary audience but are struggling to identify them reach out to Peter Winick to discuss getting help developing an editorial plan that will bring your best ideas to those who can have the most impact!

bookmark
plus icon
share episode
Leveraging Thought Leadership - Taking Thought Leadership from Page to Practice | Liz Wiseman | 560
play

04/04/24 • 20 min

Welcome to the latest episode of Leveraging Thought Leadership featuring our special guest, Liz Wiseman, CEO of the Wiseman Group and renowned author of bestsellers like "Multipliers: How the Best Leaders Make Everyone Smarter" and "Rookie Smarts: Why Learning Beats Knowing in the New Game of Work." In this captivating conversation, Liz takes us on a journey into the world of thought leadership, sharing invaluable insights gleaned from her multifaceted career. With a blend of humility and expertise, Liz reflects on her organic approach to thought leadership, emphasizing the importance of going where you can make a meaningful impact. Drawing from her experiences managing learning functions at Oracle University and later transitioning to teaching and advising top organizations worldwide, Liz offers a unique perspective on leadership development and the complexities of managing and leading. Throughout the episode, Liz sheds light on the challenges and nuances of being a speaker and thought leader, from the pressure to deliver value despite external factors to the importance of building lasting relationships beyond the keynote stage. She shares practical strategies for creating real change at an organizational level, drawing from her experiences and her commitment to equipping others with the tools they need for success. In addition to reflecting on her journey as an author and thought leader, Liz offers a sneak peek into her latest research project, exploring the formative experiences in people's work lives and the lasting impact of first bosses. With her signature blend of insight and authenticity, Liz leaves listeners inspired to embrace their own journey of thought leadership and drive positive change in their organizations and beyond. Don't miss out on this enlightening conversation! Three Key Takeaways: * Organic Career Growth: Liz Wiseman's journey into thought leadership underscores the importance of embracing opportunities where one can make a meaningful impact, leading to a diverse and rich career path. * Delivering Value as a Thought Leader: Liz shares insights into the challenges and nuances of being a thought leader and speaker, emphasizing the necessity of consistently delivering value and building lasting relationships beyond the keynote stage. * Empathy in Thought Leadership: Liz Wiseman highlights the importance of empathy in thought leadership, emphasizing the need to understand and empathize with the motivations and expectations of those who invite speakers. By making meaningful connections with clients and understanding their needs, thought leaders can deliver impactful presentations and foster long-term relationships.

bookmark
plus icon
share episode

Join host Peter Winick as he dives into a compelling conversation with Kristin Lytle, CEO of The Leader’s Edge, an executive coaching firm transforming senior leadership. Kristin's journey to becoming a thought leader is rooted in her own experiences of self-doubt, which ignited her passion for helping others articulate their ideas and reach their full potential.

Kristin shares how her firm elevates potential within organizations development programs that unlock leaders’ full potential. But Kristin doesn’t stop there. She’s on a mission to make executive coaching accessible to the entire organization—not just the top tier. By focusing on building a culture of high integrity and crowding out low-integrity leaders, her team ensures that toxic behaviors are as unacceptable as an obvious safety hazard in the workplace. Kristin also discusses the importance of leveraging the insights of her team. Through regular coaches’ roundtables, expert input, and staying attuned to client needs, The Leader’s Edge is constantly evolving. The goal? To identify universal leadership challenges and create scalable solutions that blend online learning with executive coaching and community support. As Kristin transitions her firm from a practice to a full-fledged business, she’s learned that allocating top talent is as crucial as managing finances. But perhaps the most profound insight she shares is the role fear plays in leadership behavior—fear of judgment, fear of looking foolish, and fear of not knowing enough. These fears, she argues, often drive leaders more than they realize. Three Key Takeaways: • Unlocking Potential at All Levels: Kristin Lytle emphasizes the importance of making leadership coaching accessible to the entire organization, not just the top executives. By crowding out low-integrity leaders and fostering a culture of high integrity, organizations can ensure that everyone has the opportunity to reach their full potential. • Scalability Through Universal Solutions: The Leader’s Edge focuses on identifying consistent leadership challenges, like influence, that cut across industries and regions. By developing scalable solutions, such as blended learning programs, they make impactful leadership development available to a broader audience. • Fear as a Driving Force in Leadership: One of Kristin's key insights is that fear—whether it's fear of judgment, looking foolish, or not knowing enough—often drives leadership behaviors more than we might realize. Recognizing and addressing these fears is crucial for effective leadership. Kristin's team at The Leader's Edge is working hard to make work a better and more satisfying place to be. But what is the secret to changing a company's culture? Find out in this article by Thought Leadership Leverage COO Bill Sherman.

bookmark
plus icon
share episode

What’s the role of spirit in a world driven by bottom lines and business metrics?

Today, Peter Winick sits down with Rusty Rueff, an accomplished investor, startup advisor, Co-Founder and Director at Alioth Talent and previously served under President Obama on his advisory committee for the Arts at the Kennedy Center, to discuss the crucial intersection of purpose and the workplace. Rueff, who has dedicated his career to empowering organizations and people, shares his belief that modern workplaces must recognize the holistic needs of their people—including the often-overlooked need for spiritual fulfillment.

Historically, work and personal lives were siloed. But today, companies are embracing the importance of physical and mental well-being, with gyms, wellness programs, and mental health support. Rueff believes the next frontier is integrating “spirit” into the workplace—not in a religious sense, but as a core part of personal meaning and motivation. Companies should aim to foster environments where employees feel committed, not just compliant.

But how can companies approach this without stepping into sensitive territory? Rueff advocates for open forums and inclusive resource groups that give employees a safe space to bring their full selves to work. By creating these avenues, organizations enable connection and belonging, helping employees build resilience, passion, and purpose.

Rueff’s latest book, The Faith Code: A Future-Proof Framework for a Life of Meaning and Impact, asks readers to explore their foundational beliefs. He challenges listeners to reflect on the “platform of their lives” and what they cherish most deeply. As he explains, while our bodies and minds may wane over time, our spirits have the power to grow stronger—right until the end.

Three Key Takeaways:

• The Spirit in the Workplace: Beyond physical and mental health, organizations should support employees’ spiritual well-being, fostering commitment and purpose rather than mere compliance.

• Inclusive Spaces for Authenticity: To empower employees to bring their whole selves to work, companies should create open forums and resource groups that celebrate diverse backgrounds and interests, cultivating belonging and connection.

• Reflecting on Life’s Platform: Rueff’s concept of the “platform of life” challenges individuals to identify what truly matters and holds lasting value. While physical and mental capacities may fade, nurturing the spirit can build resilience and strength that endures.

Rusty is changing lives by getting people to ask the right questions about their life. When it comes to Thought Leadership are you asking the right questions? Take a moment to check out this article by Peter Winick on Starting with the Problem, Not the Solution. It can make a huge difference in your work!

bookmark
plus icon
share episode
Leveraging Thought Leadership - Space Dreams: Reality Check | Kelly and Zach Weinersmith | 568
play

05/12/24 • 51 min

In this episode of the Thought Leadership Leverage podcast, host Bill Sherman dives into the realities of space settlement with Kelly Weinersmith, biologist and adjunct assistant professor at Rice University, and Zach Weinersmith, comic artist and author. Known for their book "Soonish: Ten Emerging Technologies That'll Improve and/or Ruin Everything," the Weinersmiths have recently released "A City on Mars: Can We Settle Space, Should We Settle Space, and Have We Really Thought This Through?"—a book that raises tough questions about the feasibility and ethics of colonizing new worlds.

The episode uncovers some hard truths behind the idea of settling space. While space exploration seems exciting and full of promise, the Weinersmiths caution that many of the technological, biological, and social challenges remain unsolved. In their book, they explore whether the dream of building new worlds in space is achievable or could lead to unexpected consequences.

Kelly and Zach discuss the evolution of their book's thesis—from an optimistic view of imminent space settlement to a more nuanced, realistic perspective. They reveal how their research journey influenced this shift, sharing the complexities of dealing with sensitive topics and the mixed reactions they received from the space community. While some experts supported their critical approach, others reacted with resistance and disappointment.

The episode also touches on the importance of humor in science communication. The Weinersmiths explain how humor helps make complex ideas more accessible and engaging. Their book, filled with witty illustrations and anecdotes, balances deep scientific insights with a lighthearted touch, providing a unique take on the question of space colonization.

Bill and his guests explore the broader implications of space settlement, examining potential issues such as the environmental impact, the governance of space colonies, and the psychological effects of living in confined, isolated environments. The conversation also highlights the importance of empirical evidence and the rigorous research methods employed by the Weinersmiths, who sought input from a wide range of experts to build a comprehensive view of space settlement's challenges and opportunities.

Tune in to this thought-provoking episode for a deep dive into the reality of space exploration, the impact of metaphor on our understanding of complex concepts, and the role of humor in making science accessible. Whether you're a CEO, leadership coach, entrepreneur, or thought leader, you'll find valuable insights into why space settlement might be more complicated than it seems—and why a critical perspective is essential as we look to the stars.

Three Key Takeaways:

• The Challenges of Space Settlement Are Complex and Multidisciplinary Kelly and Zach Weinersmith's book, "A City on Mars," explores the myriad challenges of space settlement, from technological to biological, psychological, and legal issues. Their extensive research reveals that many unresolved questions make the idea of colonizing Mars or other celestial bodies far more complex than it might seem. They underscore that successful space settlement requires significant advancements in multiple fields, and many assumptions about its feasibility may not hold up under scrutiny.

• Humor as a Tool for Science Communication The Weinersmiths demonstrate the importance of humor in making complex scientific topics accessible and engaging. They explain how humor can be used to break down barriers and keep audiences interested, even when discussing dense subjects like space law or the psychological effects of isolation. By weaving humor into their work, they make the science approachable while still maintaining accuracy and depth.

• The Impact of Metaphors on Perception The guests discuss how metaphors can shape our understanding of complex concepts like space exploration. Zach Weinersmith points out that metaphors, like the "wagon train in space" analogy from Star Trek, can both guide and limit our perception of what space settlement entails. This observation underscores the importance of critically examining the stories and metaphors we use to describe emerging technologies and scientific endeavors, as they can influence public opinion and expectations.

bookmark
plus icon
share episode
Leveraging Thought Leadership - How Thought Leaders Can Thrive in a Digital World| Robert Hargrove | 567
play

05/09/24 • 21 min

In this episode of the Thought Leadership Leverage podcast, host Peter Winick sits down with Robert Hargrove, founder and CEO of Masterful Coaching, co-founder of the Harvard Leadership Project, and author of ten influential books, including "Masterful Coaching." This insightful discussion explores the evolving landscape of thought leadership, focusing on the shifting dynamics in publishing and the rise of social media. Robert shares his unique perspective on how publishing has transformed over the years. During a recent visit to a Barnes & Noble, he noticed that most books in business and politics were authored by thought leaders. However, when he browsed LinkedIn, he observed a wave of recycled content from decades ago, repackaged as something new. This led to a conversation about how thought leadership has moved from long-form content, such as books, to short-form content on social media. While social media provides rapid access to ideas, Robert and Peter discuss the significant difference in depth and quality between reading a book and scanning a LinkedIn post. Defining thought leadership, Robert describes it as presenting a big idea that is eye-opening, brain-tingling, and paradigm- shifting. He emphasizes that the idea doesn't need to be entirely original but should offer a new perspective or improve upon existing concepts. He uses Marty Neumeier's "Brand Flip" as an example of how traditional ideas can be approached in a fresh way. The conversation delves into the nuances of thought leadership on social media, addressing the importance of civil discourse and respectful disagreement. Robert stresses that engaging with others' ideas and leaving thoughtful comments can foster a healthy exchange and build new relationships. He also discusses his journey into podcasting and the impact of verbal interactions on the audience, highlighting how even non-groundbreaking conversations can spark meaningful thoughts among listeners. Finally, Robert and Peter share their favorite podcasts and writers, such as Malcolm Gladwell and Adam Grant, comparing their unique styles in both book and podcast formats. Tune in to explore the evolution of thought leadership and gain insights into how to navigate and succeed in this changing landscape. Three Key Takeaways: • Shift from Long-Form to Short-Form Thought Leadership: The landscape of thought leadership has shifted from long-form content, like books, to short-form content on social media platforms. While this change offers accessibility and immediacy, it can lead to a reduction in depth and quality. Robert Hargrove discusses how, in the past, a book was a hallmark of thought leadership, but today, many thought leaders focus on shorter, more digestible content. This shift requires a balanced approach to maintain quality while reaching a broader audience. • Redefining Thought Leadership: Thought leadership is not just about creating original ideas; it's about presenting concepts in a way that is eye-opening, paradigm-shifting, or improving upon existing ideas. Robert emphasizes that thought leadership can be delivered through various mediums, including speeches, podcasts, and social media, not just books. He cites Marty Neumeier's "Brand Flip" as an example of presenting traditional ideas with a fresh perspective, highlighting that thought leadership can be achieved without a book. •Civility and Respect in Social Media Discourse: The episode explores the dynamics of thought leadership on social media, where it can be challenging to maintain civility and respect in discussions. Robert suggests that engaging in respectful disagreement, seeking dialogue, and contributing thoughtful comments are crucial for meaningful exchanges. He underscores that these interactions can help build relationships and open doors to new audiences. This approach fosters a collaborative environment where different viewpoints are valued and respected. Whether you publish your content in a book, on social media, or other medium it has to be clear and engaging. Peter Winick and the team at Thought Leadership leverage can help you develop a variety of material for any medium!

bookmark
plus icon
share episode
Leveraging Thought Leadership - Straddling the Worlds of Front and Back of House | Curtis Bateman | 516
play

09/07/23 • 18 min

There are few thought leaders who work behind the scenes to create, develop, and deploy programs while simultaneously being the face of the brand. What does it take to find success on both ends? Today we’ve invited internationally recognized presenter, content developer, business leader and coach Curtis Bateman! He is currently the Vice President of International Direct Offices at FranklinCovey, and was previously the President and CEO of Red Tree Leadership before orchestrated a buyout to FranklinCovey. With few thought leaders working both the back and front of the house, Curtis gives us some insights into what it takes to be successful doing both. He tells us about the passion and extra hours that are required to practice what you preach. However creating doesn’t have to be a solo job, in fact, Curtis shares how having Brain Buddies can help sharpen your skills. Having a knowledgeable team around you to help research stories and ideas as well as draft or polish content creates a high quality end product. Curtis tells us how being in the market place every day while creating content creates a constant cycle of feedback as content goes out to the audience, gets live reactions, and can be revised based on that input. This system has been used to pressure test everything from their framework to his newest book Change: How to Turn Uncertainty Into Opportunity. Having had a boutique company that exited to FranklinCovey, Curtis fully understands what it takes to position yourself for acquisition. While each instance is different Curtis shares how having principle-based content that matched up with the prospective buyer, having a Fortune 50 client, and thought leaders with significant industry experience that were capable of making contributions inside the new organization all played a role in a successful acquisition. Three Key Takeaways: · Content creation doesn’t have to be a single player game. By working with others you can polish your skills and elevate your content. · Taking ideas to your audience and revising based on feedback can give you real time advice on where the market agrees or disagrees with your content. · Exiting a boutique firm for a bigger company means you don’t get to touch every aspect of the business anymore. You have to learn to trust others.

bookmark
plus icon
share episode
Leveraging Thought Leadership - Culture in Marketing | Marcus Collins | 544

Culture in Marketing | Marcus Collins | 544

Leveraging Thought Leadership

play

01/18/24 • 20 min

Why do we do what we do and buy what we buy?What invisible forces drive those actions - and how can they be seen? Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. His newest book is For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Marcus shares how there is no greater external force more influential to human behavior than culture! However, if you ask ten people what culture is you’ll get a different answer each time. Marcus explains that you must understand who you are, how you see the world, and what you believe if you are going to create a coherent and positive culture. Marcus’s first solo book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be came from his exploration of social sciences to understand better who we are as people and what the underlying physics of why we take the actions we do. Marcus states that as a marketer we have to gain that understanding to get others to adopt the behavior we are promoting. While launching the book Marcus chose to eat his own dog food, taking the same approach to his book launch as he would launch a client’s product. Building out from understanding the culture the book represents he reached out to former students who embraced the thinking he taught, enlisting them to boost the signal of the book on launch day. By doing this he created a following of true believers willing to evangelize his book and ideas! Marcus shares smart advice for anyone who feels their culture is lacking clarity or for those who struggle to truly connect to their target audience. Three Key Takeaways: · There is no external force more influential to human behavior than culture. · It's about getting your thinking in the hands and minds of more people. · If you can activate people with shared convictions, then those people will evangelize on your behalf.

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does Leveraging Thought Leadership have?

Leveraging Thought Leadership currently has 611 episodes available.

What topics does Leveraging Thought Leadership cover?

The podcast is about Publishing, Marketing, Speaking, Leadership, Author, Podcasts, Business and Careers.

What is the most popular episode on Leveraging Thought Leadership?

The episode title 'Assessment Tools for Changing Habits | Meredith Bell | 391' is the most popular.

What is the average episode length on Leveraging Thought Leadership?

The average episode length on Leveraging Thought Leadership is 25 minutes.

How often are episodes of Leveraging Thought Leadership released?

Episodes of Leveraging Thought Leadership are typically released every 4 days.

When was the first episode of Leveraging Thought Leadership?

The first episode of Leveraging Thought Leadership was released on Mar 6, 2018.

Show more FAQ

Toggle view more icon

Comments