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Leveraging Thought Leadership

Thought Leadership Leverage

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership. Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics. Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf. Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.
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Top 10 Leveraging Thought Leadership Episodes

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05/05/22 • 21 min

Many organizations deploy assessment tools, only to have the results ignored because of a lack of understanding or motivation. What do we do with them, now? What do the numbers really mean? Our guest today will help us understand not only what it takes to build a valid assessment, but how to use one to drive measurable behavior change. Meredith Bell is the co-founder and president of Grow Strong Leaders, where they help individuals discover key areas for development, and implement strategies for achieving higher levels of performance. She is also the co-author of Connect with Your Team: Mastering the Top 10 Communication Skills and Peer Coaching Made Simple: How to Do the 6 Things That Matter Most When Helping Someone Improve a Skill. Meredith started her journey into the assessment tool space in the 90s, when she became frustrated at the lack of customizable tools at her disposal as a consultant. Before long, she had made the pivot from consulting to software creation. Her original product, 20/20 Insight, is still in use today. In addition to having been a consultant and creating assessment tools, Meredith is also an author, speaker, and thought leader. With so many plates spinning, she knows well how each label factor creates multiple touchpoints for potential clients to utilize her expertise. From those touchpoints, she helps companies and organizations discover which of her offerings will have the most impact for their needs. If you're looking for an in-depth understanding of assessment functionality, and why peer-to-peer coaching can be the most cost and time-effective method for moving the performance needle, you’ll want to listen to this episode. Three Key Takeaways: * When creating assessments, keep your questions indirect. Indirect questions create more connection between behaviors and other elements. * Helping people reach their full potential is all about changing the habits that are standing in their own way. * Effective communication often means having to ask, “Who do I need to be, in this moment, in order to connect with my audience?”
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05/05/22 • 21 min

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06/25/20 • 17 min

Today’s guest is Cassie Solomon, CEO of The New Group and co-author of Leading Successful Change.

Cassie shares her experience as a co-author with Gregory Shea and how his academic approach blends perfectly with her case study method. She also discusses revising the book to include more relevant cases from her own experiences.

Cassie talks about her next book and the pivot to helping clients navigate an uncertain future and how her expertise in change management fits perfectly into her emerging role as a futurist.

Three Key Takeaways:

  • How thought leadership can be used to navigate change in organizations.
  • Why blending two perspectives on the same thought leadership made for an incredible book.
  • What a futurist is and why thought leadership plays an important role.
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06/25/20 • 17 min

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06/07/20 • 21 min

Today’s guest is Polly Mitchell-Guthrie, Vice President of Industry Outreach and Thought Leadership at Kinaxis - a technology company focused on the supply chain.

Polly talks to us about how Kinaxis is earning trust through credible standalone Thought Leader content that comes from not only within the company but from their peers as well. We discuss the difficult task of measuring the success of Thought Leadership and how Kinaxis uses a promoter score as part of their metric. Plus Polly gives some great insight into what anyone looking to bring Thought Leadership to their organization will need and what they should be prepared to do.

Three Key Takeaways:

  • How to gain trust with Thought Leadership is more than just speaking about your own organization.
  • Why Thought Leadership needs to be bi-directional.
  • What an up and coming Thought Leader needs to be thinking about before jumping into the role in their organization.
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06/07/20 • 21 min

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06/18/20 • 21 min

Today’s guest is David C. Baker an advisor to entrepreneurial creatives worldwide who has written five books including The Business of Expertise and is the co-host of the podcast 2Bobs.

We start with David sharing the importance of positioning yourself as an expert in your field. We discuss having to say no and getting over the fear of lost opportunities. Then the conversation shifts to the practice of giving away your content and why you need to hold back on applied knowledge. Finally, we wrap up with tips on getting through rough times and coming out the other side without giving up the position you’ve built.

Three Key Takeaways:

  • Why Thought Leaders need to narrow their focus to create a better position.
  • How giving away your Thought Leadership can make closing a sale easier.
  • Why you should never water down your focus as a Thought Leader even when times are rough.
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06/18/20 • 21 min

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06/14/20 • 20 min

Today’s guest is Ernie Humphrey, the Vice President of Thought Leadership at Stampli. Ernie was a long time treasury manager before becoming a Thought Leader and community builder for finance professionals. We talk about what it takes to build a community, how to build credibility, what content to use, and whether you should be monetizing the community you are building.

Three Key Takeaways:

  • How you can get an audience to take notice of your Thought Leadership?
  • What steps you can take as a Thought Leader to build a trusted community.
  • What you can do to build credibility as a Thought Leader.
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06/14/20 • 20 min

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06/11/20 • 21 min

Today’s guest is Thom Singer, a renowned speaker on growth leadership, author of a dozen books including Batteries Not Included, and host of the podcast Cool Things Entrepreneurs Do.

Thom shares his journey from sales and marketing to Thought Leader and how he realized he wanted to be a keynote speaker. Thom details how he gets bookings and the various touchpoints he uses to stay on the radar of potential meeting planners. Peter and Thom discuss the sometimes difficult task of making both audiences and the planner who hired you happy.

Three Key Takeaways:

  • How a Thought Leader can follow up with potential clients.
  • The ways Thought Leaders can make the life of a meeting planner easier.
  • Why Thought Leaders doing speaking engagements should involve themselves in the conference beyond their stage time.
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06/11/20 • 21 min

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06/21/20 • 22 min

Today’s guest is Nicole Truhe, Director of Thought Leadership at United Health Care Community and State. Nicole sits down with Peter to discuss how she uses her position to educate the space about emerging health and human services policy. We discuss the different effects of internal vs. external Thought Leadership. Why her position isn’t part of the marketing team and why the number of followers isn’t as important as who your followers are.

Three Key Takeaways:

  • How you can use Thought Leadership to influence policy.
  • Why building a network of Thought Leadership is important for your own message.
  • What stats are truly important to the growth of your Thought Leadership on social media
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06/21/20 • 22 min

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06/04/20 • 20 min

Our guest today is Jonah Berger, a marketing professor at Wharton School at the University of Pennsylvania, international best-selling author of Contagious, Invisible Influence, and the Catalyst. He is a world expert on change, word of mouth influence, and consumer behavior. Jonah takes us through his world as a Thought Leader and how publishing his book Contagion opened the door to new opportunities. We discuss the highs and lows of being a speaker and the types of projects he takes on as a consultant. Last but not least Jonah gives advice on the challenging marketplace both publishers and authors face. This is advice you certainly don’t want to miss. Three Key Takeaways: · How Thought Leaders can position themselves for better bookings with speaker bureaus. · Why Thought Leaders need to understand the purpose of their book in order to get the most out of it. · What Thought Leaders can learn by working in different industries that push your boundaries.

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06/04/20 • 20 min

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05/31/20 • 26 min

Today’s guest is Jean Accius a nationally recognized thought leader on aging, longevity, and long term health care policy and the Senior Vice President of Global Thought Leadership at AARP.

Jean shares with us what Organizational Thought Leadership is at AARP, who their target audience is, and what successful thought leadership looks like for them. Bill and Jean have a deep conversation about the multi-generational workforce that exists today, how untraditional partners can be the key to spreading the conversation, and how Jean is leading a team to influence the influencers for positive change around the world.

Three Key Takeaways:

  • How to take Thought Leadership from idea to impact.
  • What AARP is doing to share their Thought Leadership in the age of COVID-19.
  • Why Jean encourages his team of Thought Leaders to go out in the community and come back with new ideas.
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05/31/20 • 26 min

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06/28/20 • 28 min

Today’s guest is Stan Lepeak. he is the founder and Chief Research Officer at Lepeak LLC. Previously he served as head of marketing research and thought leadership for KPMG consulting and global head of marketing research and thought leadership at EquaTerra. Stan has more than 20 years of experience in developing and researching thought leadership. Stan shares with us the difference between working at the back of the house vs client-facing, as well as what can slow down or speed up the process of moving thought leadership between the two.

Stan guides us through what content developers should be thinking about to grab the attention of busy executives and why you are wasting your time if you don’t have a next-step build into your conversation.

We end the conversation with Stan giving three great pieces of advice for anyone developing thought leadership for their organization.

If you are looking to join your organization's thought leadership team this episode is for you!

Three Key Takeaways:

  • The key differences between qualitative and quantitative thought leadership.
  • Where to find new voices for your organization's thought leadership team.
  • Why thinking about thought leadership from the view of the consumer is important.
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06/28/20 • 28 min

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FAQ

How many episodes does Leveraging Thought Leadership have?

Leveraging Thought Leadership currently has 533 episodes available.

What topics does Leveraging Thought Leadership cover?

The podcast is about Publishing, Marketing, Speaking, Leadership, Author, Podcasts, Thought, Business, Content and Careers.

What is the most popular episode on Leveraging Thought Leadership?

The episode title 'Assessment Tools for Changing Habits | Meredith Bell | 391' is the most popular.

What is the average episode length on Leveraging Thought Leadership?

The average episode length on Leveraging Thought Leadership is 25 minutes.

How often are episodes of Leveraging Thought Leadership released?

Episodes of Leveraging Thought Leadership are typically released every 4 days.

When was the first episode of Leveraging Thought Leadership?

The first episode of Leveraging Thought Leadership was released on Mar 6, 2018.

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