Website Conversion Optimization with Jon MacDonald

12/13/19 • 24 min

I have a return guest today. Initially we spoke about optimizing a users website experience to increase conversions – it was so great I had to have him back! Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. Today I want to take this to the next level and talk about strategies on HOW to convert traffic.

We all know about the ‘dreaded’ pop up to convert website traffic. How effective IS the pop up still?
Where should we put ups and what are best practices?
There of course other ways to convert website traffic. Can you share some?
How can chat bots help with conversions?
Some say 1 or 2 offers, some say the more the better (sidebar widgets, graphics in blogs, menu items) is there any rule of thumb?
Can you share some common mistakes?

Jon MacDonald is the founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

As President, Jon has helped lead The Good to become one of Oregon’s top 20 fastest-growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.

Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)

thegood.com
thegood.com/sign-up
https://jonmacdonald.com
Email: [email protected]
Twitter: @thegood
Linkedin: /in/jonnymac/

We all know about the ‘dreaded’ pop up to convert website traffic. How effective IS the pop up still?
Where should we put ups and what are best practices?
There of course other ways to convert website traffic. Can you share some?
How can chat bots help with conversions?
Some say 1 or 2 offers, some say the more the better (sidebar widgets, graphics in blogs, menu items) is there any rule of thumb?
Can you share some common mistakes?

Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)

thegood.com
thegood.com/sign-up
https://jonmacdonald.com
Email: [email protected]
Twitter: @thegood
Linkedin: /in/jonnymac/

Previous Episode

Creating An Engaged Facebook Group With Kelly McCausey

We all know the power of community and groups, especially in Facebook, but so many people start a group that fizzles out or just doesn’t bring them the results they were hoping. This is why I’m connecting with Kelly McCausey who instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Kelly will share her secrets to creating a Facebook Group that folks will not only want to be a part of but that brings results.

Do you think that entrepreneurs sometimes create groups with the wrong intentions or also wrong outlook?
Can you share why posting content and hoping it converts is NOT the right way?
Is there a right way and wrong way of ‘onboarding’/treating a new member?
How do we keep people engaged?
What are some mistakes that we should avoid?

Kelly McCausey

Kelly began her business ventures in 2002 as a broke single mom making graphics and creating websites for home-based business owners. Kelly eventually started working smarter instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Now, she has a six-figure online business running a membership program and hosting live retreats (on the beach!) for female entrepreneurs to help them build up their communities and businesses.

https://createmorecommunity.com/ *get affiliate link from Kelly

https://lovepeoplemakemoney.com/

Next Episode

Success Without Being Ruthless with Jonathan Keyser

As entrepreneurs trying to grow our business it’s common to think that we have to bend our ethics or be salesy or even ruthless to get ahead. I can’t wait to chat with Jonathan Keyser today who is proof that you do not have to be ruthless to win. He’ll share how to activate selflessness in your life, and see how and why this counter intuitive strategy can create extraordinary, long-term success in your own business.

You were in the cut-throat, dog-eat-dog world of commercial real estate brokerage, you became the worst version of yourself and hated it. Can you share what that was like.
How did this shift change the game for you?
How do you adopt selfless service mindset?
You talk about team oriented culture – what does that mean and how can we weave that into our business?
What changes did you put into place that other entrepreneurs can implement.

Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond.

A best-selling author, media contributor, and strong supporter of the Conscious Capitalism movement,

Jonathan is here today to share his journey, mission, and selfless service approach to business and his book You Don’t Have to be Ruthless to Win. But his book isn’t really about him—it’s about you. Jonathan will share how you can activate selflessness in your life and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.

Jonathan’s email: [email protected]

Maia’s email: [email protected]

Website: https://keyserco.com/

www.Ruthlessbook.com

Jonathan LinkedIn: https://www.linkedin.com/in/jonathankeyser/ Keyser Relentless Client Champion on Facebook: https://www.facebook.com/KeyserRelentlessClientChampion/ Keyser Co on Twitter: https://twitter.com/KeyserCo