Creator Interviews: Yasin Mammeri; Know thyself, I think is like a huge lesson for business and for life.

07/26/24 • 68 min

Yasin Mamary, a successful content creator and entrepreneur, shares his journey from musician to homeless to building a thriving creator business. He emphasizes the importance of understanding oneself and finding an environment where strengths are maximized and weaknesses are minimized. Yasin discusses the challenges of monetization, including the pressure of brand deals and the need to balance sponsored content with organic growth. He also highlights the value of selling your own information-based products and the importance of effective messaging and conversion optimization. Yasin's biggest lesson is to trust your gut and listen to warning signs to avoid getting burned. In this conversation, Yasin shares valuable insights and lessons he has learned as a content creator and entrepreneur. He emphasizes the importance of listening to your gut instincts and avoiding situations that drain your energy. Yasin also discusses the challenges of hiring and the need to find people who align with your values. He encourages creators to sell more in a creative and fun way, and highlights the duty to provide ethical and valuable products and services. Yasin concludes by offering advice for growing through short-form videos, including the importance of getting started, focusing on mindset, and incorporating storytelling.

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Level Up Creator School
Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
Check it out here!

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Creator Interviews: Sam Vander Wielen; Be interested in things to be interesting

In this episode, Amanda interviews Sam VanderWielen, an attorney turned entrepreneur and legal educator, about legally protecting and growing businesses. Sam shares her journey from being a corporate lawyer to starting her own legal templates business. She emphasizes the importance of setting up legal paperwork correctly from the beginning and highlights the non-negotiables, such as registering your business, having lawyer-drafted contracts, and getting business insurance. Sam also discusses email marketing regulations, including the CAN-SPAM Act and GDPR, and provides tips for protecting content from being stolen, such as registering copyrights and using DMCA takedown notices. In this conversation, Sam Vander Wielen, a lawyer and business coach, discusses various legal topics related to online businesses and creators. She talks about the importance of legal templates and contracts, the challenges of using AI-generated content, and the potential for creators to negotiate equity in brand deals. Sam also shares her insights on running a successful business, including the need for hard work, the value of being scrappy, and the importance of finding a healthy balance with social media.

🧋 Quick Links: Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZ Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide!

🔗 RESOURCE LINKS: Sam's Website ➔ https://www.samvanderwielen.com/ Sam's Podcast ➔ https://link.chtbl.com/onyourterms Sam's LinkedIn ➔ linkedin.com/in/samvanderwielen Sam's Book ➔ https://www.hachettebookgroup.com/titles/sam-vander-wielen/when-i-start-my-business-i%E2%80%99ll-be-happy/9781538767382/?lens=balance

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Creator Interviews: Kathryn McGarvey; If this was your business, what would you do differently?

In this conversation, Amanda Northcutt interviews Catherine McGarvey, a marketing expert with over 25 years of experience. They discuss the importance of talking to customers and using their insights in marketing. Catherine explains that understanding customers helps businesses grow and sell more effectively. She emphasizes the limitations of surveys and the value of qualitative data obtained through interviews. Catherine recommends starting customer interviews as soon as possible and conducting them regularly to gain valuable insights. She shares her journey into specializing in customer interviews and how her approach has evolved over the years. Catherine also highlights memorable calls where she learned impactful stories from customers. Customer interviews are essential for strategic decision making as they provide valuable insights and data about customers' needs and preferences. It's important to understand the humans beyond the marketing data and not make assumptions based on what others are doing. One example highlighted the importance of understanding what customers truly value, even if it contradicts the company's perceived point of difference. When conducting customer interviews, it's crucial to talk to your best clients, be thoughtful in selecting interviewees, and create a warm, no-sales-pitch environment. Craft questions that elicit impactful insights and prioritize what information is most useful to learn. Use experience and discernment to determine which feedback to act on and which to ignore. Finally, listening, embracing awkward silences, and asking curious questions are key skills for effective customer interviews.

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