Level Up Creators Podcast

Amanda and Matt discuss the importance of publishing a book for creators and thought leaders. They debunk the myth that self-publishing is less legitimate than traditional publishing and highlight the benefits of self-publishing, such as ownership and flexibility. They also explore how a book can help creators expand their reach, establish authority and credibility, and serve as a lead magnet. Matt emphasizes the value of content volume and audience engagement as indicators of readiness to write a book. The technology of self-publishing has come a long way, allowing authors to use books as a tool for business growth. The stigma around self-publishing has diminished, and it is now seen as a way to have more control over content and profits. Traditional publishing is becoming increasingly difficult to achieve. Self-publishing statistics are difficult to calculate due to the various ways books can be self-published. The logistics of self-publishing, such as writing, editing, cover design, printing, warehousing, distribution, refunds, and returns, can be overwhelming. However, there are options to make the process easier, such as working with a book coach or a hybrid publishing company. Print-on-demand technology eliminates the need for large print runs, and books can be printed and shipped as orders come in.

Key Takeaways:

✨ Self-publishing is a viable and legitimate option for creators and thought leaders, offering ownership and flexibility. A book can help creators expand their reach, establish authority and credibility, and serve as a lead magnet. Content volume and audience engagement are important indicators of readiness to write a book. Technology has made self-publishing more accessible and efficient, with plugins and e-commerce platforms enabling direct sales to readers. Self-publishing has become a powerful tool for business growth, allowing authors to have more control over their content and profits. Traditional publishing is becoming increasingly difficult to achieve, and self-publishing is now seen as a viable option. The logistics of self-publishing, such as writing, editing, cover design, printing, and distribution, can be overwhelming, but there are resources available to make the process easier. Print-on-demand technology eliminates the need for large print runs and allows books to be printed and shipped as orders come in.

Level Up Creator School
Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
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In this episode, we dive deep into the world of camera confidence with XayLi Barclay, a renowned Camera Confidence Coach. XayLi shares her inspiring journey and expert insights on overcoming the fear of being on camera. We explore the psychological barriers like imposter syndrome and self-doubt that often hold us back, and the mindset shifts required to conquer these challenges. XayLi also offers practical tips to enhance your on-camera presence, from perfecting your messaging to gradually upgrading your equipment.

Key Takeaways:

1. Building Camera Confidence:
   • Camera confidence is crucial for entrepreneurs to enhance visibility and attract an audience.
   • Overcoming camera shyness often involves tackling deep-seated issues like imposter syndrome and self-doubt.
2. Mindset and Practical Tips:
   • Mindset work is essential for overcoming barriers to on-camera presence.
   • Start with what you have and improve your equipment as you grow.
   • Focus on your message and connecting authentically with your audience.
3. Authenticity and Storytelling:
   • Authenticity is key to connecting with your audience.
   • Share your unique story to stand out and resonate with viewers.
4. Monetizing Personal Brands:
   • Explore the value of recurring revenue through membership communities.
   • Move away from traditional monetization methods and recognize your worth.
5. XayLi’s Journey:
   • XayLi shares her path to finding purpose and fulfillment in her work.
   • The balance between high-quality content and organic, face-to-phone content.

Guest Bio: XayLi Barclay is a dedicated Camera Confidence Coach, empowering entrepreneurs, leaders, and professionals to enhance their presence using video content. She offers tailored guidance to help individuals stand out, engage their target audience, and convert viewers effectively. Through her expertise, XayLi enables leaders to create captivating visual experiences, unlock diverse revenue streams, and foster genuine connections. She equips others with the skills and confidence necessary for impactful storytelling and business growth through educational video content and comprehensive online courses.

Connect with XayLi:

• Instagram: @xaylibarclay
• YouTube: XayLi Barclay
• Freebie: Start getting comfortable on camera with XayLi's free resource at www.camfidence.com.

Don't Miss This Episode If You:

• Struggle with being on camera.
• Want to improve your on-camera presence.
• Are looking for practical tips to start creating video content.
• Seek inspiration from someone who has overcome similar challenges.

Tune in to this insightful conversation and start your journey to camera confidence today!

Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZ
Website ➔ https://welevelupcreators.com/
Newsletter ➔ https://newsletter.welevelupcreators.com/
Creator Resources ➔ https://welevelupcreators.com/guides/
🚨 Don't miss our new creator AI guide!

Level Up Creator School
Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
Check it out here!

Lenka Šilhánová, an actor, writer, and content marketer, shares her journey as a creator and her experience with burnout. She accidentally became a creator when her blog documenting her journey to become an actress gained traction and led to opportunities to write and teach actors about social media.

Lenka experienced burnout gradually over time, not realizing the toll it was taking on her mental and physical health. A turning point came when her doctor warned her that she would end up in the hospital if she didn't make changes. She took time to recover and now focuses on creating a more balanced and sustainable creative career.

Lenka is currently experimenting with different forms of content creation, including videos and newsletters, and is building a community of like-minded creators. She emphasizes the importance of rest, experimentation, and finding a supportive community in the creator journey.

Key Takeaways:
→ Burnout can be a turning point in a creator's journey, leading to a more balanced and sustainable career.
→ Rest and self-care are crucial for creators to perform at their best.
→ Experimentation and finding a supportive community are key to navigating the challenges of the creator journey.

Connect with Amanda:
LinkedIn: https://www.linkedin.com/in/northcuttamanda
Website: https://welevelupcreators.com/
Newsletter: https://newsletter.welevelupcreators.com/

Connect with Lenka:
LinkedIn: https://www.linkedin.com/in/lenkasilhanova/
Webiste: https://www.lenkasilhanova.com/

#creatorbusiness #levelupcreator #podcast
#actor #writer #contentmarketer #creatorjourney #burnout #personalbranding #socialmedia #recovery #balance #sustainablecareer #contentcreation #experimentation #community

Level Up Creator School
Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
Check it out here!

In this episode, we interview Mark Stiving, a pricing strategist, on how to properly price products and services in the creator economy. They discuss the importance of value-based pricing and the different pricing models that can be applied to digital products. They also explore how to determine the value that a membership community provides and the steps to identify and articulate the problem, solution, result, and value of a product or service. The conversation emphasizes the need for creators to understand the value they deliver to customers and price accordingly. The conversation explores the concept of value-based pricing and how it applies to both B2C and B2B businesses. The key is to understand the transformation and value outcomes that your product or service provides to customers. By focusing on solving a painful problem and communicating the value effectively, you can determine the right pricing strategy. It's important to continuously evaluate and adjust pricing based on customer feedback and market conditions.

Resource Links:
Find Mark on LinkedIn here → [https://www.linkedin.com/in/stiving/]
Visit Mark's Website here → [http://www.impactpricing.com/]

✨ Key Takeaways:
→ Pricing is a massively underserved and undervalued topic in the creator economy.
→ Value-based pricing is the only pricing strategy that makes sense - charge what a customer is willing to pay.
→ The most common pricing models for digital products include one-time fees, monthly subscriptions, and usage-based models.
→ Understanding the value that a product or service provides is crucial for determining the right pricing.
→ In B2B pricing, value is measured in incremental profit, while in B2C pricing, value can be based on time savings, ease, and emotional transformation.
→ Articulating the problem, solution, result, and value of a product or service helps in pricing and marketing.
→ Small price changes have little impact on customer decisions, so creators can experiment with pricing to capture more value. Value-based pricing is the only strategy to adopt, charging what customers are willing to pay.
→ Understand the transformation and value outcomes your product or service provides to customers.
→ Continuously evaluate and adjust pricing based on customer feedback and market conditions.
→ Communicate the value effectively by focusing on solving a painful problem and addressing the specific needs of your target audience.
→ Consider packaging your offerings in a way that delivers a continual stream of value.
→ Build proof points and social proof to elevate the perception of value.
→ Don't be afraid to increase prices as you deliver more value and gain confidence in your offerings.
→ Value is measured in incremental profit for B2B customers.
→ Use tools like the valuable features exercise to understand customer preferences and prioritize value.
→ Regularly review and optimize your pricing strategy to maximize revenue and growth.

00:00 Introduction and Importance of Pricing in the Creator Economy
07:21 Exploring Different Pricing Models for Digital Products
14:29 Determining the Value of a Membership Community
23:54 Articulating the Problem and Result for Effective Pricing
25:22 Understanding the Value for Better Marketing and Pricing Decisions
27:18 Conveying Value through Packaging and Communication
30:09 The Continual Stream of Value in Subscriptions
34:29 The Hidden Competitor
41:16 The Challenge of Pricing
45:01 Value and Incremental Profit

#pricing #valuebasedpricing #creatoreconomy #digitalproducts #pricingmodels #membershipcommunity #problemsolutionresultvalue #B2C #B2B #transformation #valueoutcomes #packaging #subscription #pricingstrategy #saas #creatorbusiness #creators

Level Up Creator School
Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
Check it out here!

Michelle Dew, founder of Cultivate Your Space, shares her unique path to finding her passion in interior design after experiencing trauma. She emphasizes the importance of intentional and meaningful physical spaces in our lives. Michelle started her business by offering free and low-cost services to gain experience and build a portfolio. She also hosted workshops to attract clients and capture emails. Michelle's business grew during the COVID-19 pandemic as she pivoted to virtual design services and created an e-course. During the conversation, Amanda Northcutt discusses how she pivoted her interior design business during COVID-19, transitioning to virtual services and creating an e-course. She shares her experience with consistency in sending out newsletters and leveraging them to drive sales. Amanda also talks about the challenges of selling and the importance of finding the right value proposition. Despite moments of doubt, she remains committed to her business and finds fulfillment in helping clients create spaces that align with their intentions.

Michelle's Social Links:
→ Website: https://cultivateyourspace.com/
→ IG: https://www.instagram.com/cultivate.your.space/?hl=en
→ Linktree: https://linktr.ee/cultivate.your.space

✨ Takeaways:
Physical spaces impact our mental, emotional, and physical health.
Starting a business often requires hustling, working multiple jobs, and doing things for free or at a low cost to gain experience and build a portfolio.
Hosting workshops and capturing emails can be effective strategies for attracting clients.
Pivoting and adapting to changing circumstances, such as the COVID-19 pandemic, can lead to business growth.
Creating virtual design services and e-courses can expand the reach and offerings of an interior design business. Pivoting to virtual services and creating an e-course can help sustain a business during challenging times.
Consistency in sending out newsletters and providing valuable content can help drive sales.
Finding the right value proposition and improving conversion rates can significantly increase revenue.
Despite moments of doubt, staying committed to your business and finding fulfillment in helping clients can keep you motivated.

Level Up Creator School
Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
Check it out here!