EPISODE 6 : Account Management | With Grant and Sophie

08/15/23 • 22 min

On this episode of Lemonology, we dive into the world of communication and client management. The speaker emphasizes the importance of using WhatsApp as a communication tool and introduces a helpful Chrome extension called Lemap. They highlight how the founder of the company successfully manages a large team using Lemap. We learn that the company utilizes various communication channels, including WhatsApp groups and discussion forums, with the preference depending on the client's onboarding preferences. The speaker emphasizes the significance of building relationships within the team and with clients for successful task completion and client retention. They discuss different communication methods, such as email, calls, and texts, and when to use each for effective communication. 🤩 ⭐ The speaker shares a conversation with a potential new client and how speaking their language, in this case, Afrikaans helped establish a solid relationship. They stress the importance of adapting and connecting with clients' cultures and languages. Throughout the episode, the speaker provides practical tips for effective client management, such as being nice, organized, and attentive to deadlines, as well as utilizing note-taking and task-management tools. They discuss the importance of setting mini goalposts and tracking progress in SEO improvements. The speaker also introduces the tool Notion and discusses its usefulness. They engage in a conversation with the interviewee, Sophie, who provides insights into client success and project management from a client perspective. The episode concludes with gratitude for Sophie's contribution and hints at future episodes discussing various subsidiaries of Paul Lemons. Tune in to Lemonology for practical advice on communication, client management, and more!

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Episode 5 : Google My Business | With Grant

On this episode of Lemonology, we delve into the world of Google business profiles and why they are crucial for local businesses. Our host, Grant Pringle, a Senior Account Manager and SEO Growth Specialist at Berlin and Agency, joins us to discuss the benefits of having a Google business profile and how to optimize it for better visibility. We explore topics such as the importance of pictures, the role of customer reviews, and how to use relevant keywords to improve search rankings. Grant also highlights the incredible number of Google searches that take place every day and emphasizes the significance of being easily found by potential customers. 🤩

⭐ We also cover geofencing location targeting, the dominance of Google in the search engine market, and the impact of positive online reviews on credibility and local SEO. Tune in to this episode of Lemonology to learn how to make the most of your Google business profile and attract more customers to your business.

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EPISODE 7 : Lead Generation | With Grant and Chill

On this episode of Lemonology, we delve into the world of lead generation and optimization of profiles on LinkedIn. Our speaker, from the company Lam Money, shares their insights and tips on becoming an effective lead generation specialist. They emphasize the importance of practicing what they preach, as they promote their own business through campaigns run internally. The speaker highlights the platforms they use for lead generation and targeting markets, such as LinkedIn Sales Navigator, ULink, zoom.info, and LinkedIn itself. They discuss their approach to handling client leads, mentioning that some clients prefer to handle leads themselves while others rely on their own team or a dedicated cold calling team. They also emphasize their omnichannel approach, which includes lead generation, email marketing, and cold calling. 🤩 ⭐ To optimize profiles for outreach, the speaker suggests updating job titles, working history, skills, featured sites or case studies, and recommendations. They stress the importance of understanding the client's requirements for lead generation, including target job titles, company size, and industry. The team adapts their approach based on the instructions of the client, whether it's passing on leads or requesting call bookings. AB testing is a crucial tool in the team's strategy, particularly for email outreach and lead generation. They explain how AB testing involves testing multiple copies or segments to determine which is more effective in generating leads. Different categories and markets require altered copy, and AB testing helps gain insights and optimize the copy accordingly. The speaker also discusses the premium features of LinkedIn Sales Navigator, which allow for more effective filtering of leads. They highlight the automated process used to connect with 1000 leads and the importance of reaching the client's KPI. Similar to email automation, LinkedIn automation involves sending connection requests, welcome messages, and follow-up messages to increase the chances of getting a response. Tune in to this episode of Lemonology to gain valuable insights into the world of lead generation and optimization on LinkedIn. Whether you're a marketing professional or a business owner, you won't want to miss out on these tips and strategies to generate more leads and traction for your clients.