The secrets of a prolific legal content creator - Steve Fretzin
08/15/23 • 56 min
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Steve Fretzin, the premier coach, skills trainer, and keynote speaker on business development for attorneys.
Over the past 18 years, Steve has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
In addition to writing four books on legal marketing and business development, Steve has a highly rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com. He has appeared on NBC News, WGN Radio, and has written articles for Legal Business World, Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.
In their discussion about how Steve is able to be such a prolific content creator, Steve and Wayne talk about, among other things:
The relationship between marketing and business development;
The process Steve followed for writing his four books, including his first book, a parable;
The decision whether to self-publish a book versus enlist a publisher;
What your content should do instead of giving the 20,000-foot view of a topic;
Why podcasting is especially effective for lawyers and other professional services providers;
What being a prolific content creator has meant to Steve's business;
The process for determining which marketing and business development tactics a lawyer should pursue; and
Trends Steve's seeing in marketing and business development for lawyers.
Watch the episode on YouTube:
https://www.youtube.com/watch?v=7e9upn4Tx9U
About Steve Fretzin
Steve's online bio: https://www.fretzin.com/about
Steve's Be That Lawyer podcast: https://www.fretzin.com/podcast
Steve's books: https://www.fretzin.com/resources/books
Steve's Chicago Daily Law Bulletin columns: https://www.chicagolawbulletin.com/search?searchtext=fretzin
Steve on LinkedIn: https://www.linkedin.com/in/stevefretzin
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Steve Fretzin, the premier coach, skills trainer, and keynote speaker on business development for attorneys.
Over the past 18 years, Steve has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
In addition to writing four books on legal marketing and business development, Steve has a highly rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com. He has appeared on NBC News, WGN Radio, and has written articles for Legal Business World, Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.
In their discussion about how Steve is able to be such a prolific content creator, Steve and Wayne talk about, among other things:
The relationship between marketing and business development;
The process Steve followed for writing his four books, including his first book, a parable;
The decision whether to self-publish a book versus enlist a publisher;
What your content should do instead of giving the 20,000-foot view of a topic;
Why podcasting is especially effective for lawyers and other professional services providers;
What being a prolific content creator has meant to Steve's business;
The process for determining which marketing and business development tactics a lawyer should pursue; and
Trends Steve's seeing in marketing and business development for lawyers.
Watch the episode on YouTube:
https://www.youtube.com/watch?v=7e9upn4Tx9U
About Steve Fretzin
Steve's online bio: https://www.fretzin.com/about
Steve's Be That Lawyer podcast: https://www.fretzin.com/podcast
Steve's books: https://www.fretzin.com/resources/books
Steve's Chicago Daily Law Bulletin columns: https://www.chicagolawbulletin.com/search?searchtext=fretzin
Steve on LinkedIn: https://www.linkedin.com/in/stevefretzin
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
Previous Episode
Practice Pointer: Your content should talk to the clients you have today—and want tomorrow
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers' thought leadership content should speak to the clients and referral sources they have today—and the ones they want tomorrow.
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]
Next Episode
Practice Pointer: Five ways thought leadership can be a magnet for talent
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law school:
1. It attracts attorneys who want to practice in a particular area of law
2. It attracts attorneys who want to practice at a go-to firm regarding a particular area of law
3. It attracts attorneys who want to practice at a firm that employs a particular way of handling its clients' legal matters and business matters
4. It attracts attorneys who want to practice at a firm that empowers its attorneys to publish thought leadership and market themselves
5. It attracts attorneys and staff who want to work at firm with a particular culture and set of values
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/legally-contented-437371/the-secrets-of-a-prolific-legal-content-creator-steve-fretzin-59855126"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to the secrets of a prolific legal content creator - steve fretzin on goodpods" style="width: 225px" /> </a>
Copy