Legally Contented
Wayne Pollock
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Top 10 Legally Contented Episodes
Goodpods has curated a list of the 10 best Legally Contented episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Legally Contented for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Legally Contented episode by adding your comments to the episode page.
18K+ LinkedIn followers by balancing legal content with personal content - Scott Oliver
Legally Contented
10/15/23 • 59 min
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Oliver, a partner at Lewis Kappes in Indianapolis.
Scott Oliver practices in the areas of commercial finance, real estate, and corporate transactions. He represents state and national banks involved in commercial financing, as well as clients involved in business/real estate transactions, including: real estate acquisitions/sales, business acquisitions/sales, leases, entity formation and governance, commercial issues, contract preparation, contract negotiations, and compliance.
As a closing attorney, Scott represents banks and non-bank lenders involved in SBA and conventional financing. He works in all stages of the lending process, including credit review, compliance, eligibility, lien perfection, title review/negotiations, preparation of security instruments/loan documents, subordination/intercreditor agreements, workouts, collections, foreclosure, and bankruptcy. Over the course of his career, Scott has closed hundreds of SBA 7(a) loans, SBA 504 loans, SBA CAPLine loans, and a wide range of conventional facilities. While stationed in the heart of Indianapolis, his team has closed transactions throughout the country in all 50 states.
In their discussion about how he has been able to build his visibility and his practice through LinkedIn (18K followers and counting) and X/Twitter (5.5K followers and counting), Scott and Wayne talk about, among other things:
Pivoting when the content that works on a social media platform no longer works;
The funny thing that happens when lawyers don't try too hard to get business from prospective clients;
Scott's process for creating content;
How to create original, personal content that doesn't pander;
How to consistently publish content when you're a busy professional juggling work and family responsibilities;
How LinkedIn compares to X/Twitter for lawyers looking to market themselves;
The important role social media plays in marketing and business development even when you're not posting on it; and
The future of social media marketing for lawyers.
Watch the episode on YouTube:
https://www.youtube.com/watch?v=uoQlXI4EpfM
About Scott Oliver
Scott's online bio: https://lewiskappes.com/bio/SOliver.php
Scott on LinkedIn: https://www.linkedin.com/in/scottoliver5/
Scott on Twitter: https://twitter.com/SAOliver_Atty
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
All legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Gyi Tsakalakis
Legally Contented
10/01/23 • 61 min
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gyi Tsakalakis, founder of AttorneySync, a law firm marketing agency that helps law firms grow profitably with digital legal marketing and without wasting time.
In their discussion about best practices in legal marketing today, Gyi and Wayne talked about, among other things:
What is good content these days
How law firms screw up when it comes to referral marketing
The two things that all legal marketing and business development boils down to (18:25ish)
Why community marketing is underappreciated
Branding vs. direct response advertising
The state of SEO for law firms today
The importance of authorship in the age of AI
Why Gyi might not hang up the phone on an attorney who calls to discuss a metaverse strategy
Law firms and influencer marketing
What corporate law firms can learn from "direct to consumer" law firms, and vice versa
Watch the episode on YouTube:
https://www.youtube.com/watch?v=qSFsD5-0mA0
About Gyi Tsakalakis
Gyi's personal website: https://gyitsakalakis.com
Gyi on LinkedIn: https://www.linkedin.com/in/gyitsakalakis
Gyi on X/Twitter: https://twitter.com/gyitsakalakis
Gyi's podcast, Lunch Hour Legal Marketing: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing
Gyi's company, AttorneySync: https://www.attorneysync.com
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
The secrets of a prolific legal content creator - Steve Fretzin
Legally Contented
08/15/23 • 56 min
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Steve Fretzin, the premier coach, skills trainer, and keynote speaker on business development for attorneys.
Over the past 18 years, Steve has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
In addition to writing four books on legal marketing and business development, Steve has a highly rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com. He has appeared on NBC News, WGN Radio, and has written articles for Legal Business World, Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.
In their discussion about how Steve is able to be such a prolific content creator, Steve and Wayne talk about, among other things:
The relationship between marketing and business development;
The process Steve followed for writing his four books, including his first book, a parable;
The decision whether to self-publish a book versus enlist a publisher;
What your content should do instead of giving the 20,000-foot view of a topic;
Why podcasting is especially effective for lawyers and other professional services providers;
What being a prolific content creator has meant to Steve's business;
The process for determining which marketing and business development tactics a lawyer should pursue; and
Trends Steve's seeing in marketing and business development for lawyers.
Watch the episode on YouTube:
https://www.youtube.com/watch?v=7e9upn4Tx9U
About Steve Fretzin
Steve's online bio: https://www.fretzin.com/about
Steve's Be That Lawyer podcast: https://www.fretzin.com/podcast
Steve's books: https://www.fretzin.com/resources/books
Steve's Chicago Daily Law Bulletin columns: https://www.chicagolawbulletin.com/search?searchtext=fretzin
Steve on LinkedIn: https://www.linkedin.com/in/stevefretzin
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
07/01/23 • 57 min
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Shane McCall, an Equity Partner at Koprince McCall Pottroff LLC and Editor of the SmallGovCon blog. Shane has run the blog since taking it over from Steven Koprince, and recently published the "Koprince Law LLC GovCon Handbook Volume 5: Procedures and Pitfalls of Size Protests and Appeals."
Shane helps businesses in their quest to navigate the thicket of federal government contracting, with a focus on those issues affecting small businesses. Shane excels in drafting both transactional and litigation documents and advising clients on FAR and SBA contracting rules, skills that come in handy when solving the riddles of government contracting.
In this episode, Shane and Wayne discuss, among other things:
How blogging can make attorneys better attorneys;
The direct line between content marketing/thought leadership and new client matters;
The simplicity of blogging versus other forms of marketing;
How to balance breaking news-type blog posts with substantive blog posts;
Blogs as recruiting tools; and
How to maximize attorneys' participation in blogging.
Watch the episode on YouTube:
https://www.youtube.com/watch?v=CY8TMS6wFfY
About Shane McCall
Shane's online bio: https://www.koprince.com/shane-mccall
SmallGovCon blog: http://www.smallgovcon.com
Shane on LinkedIn: https://www.linkedin.com/in/shane-mccall-71b882146
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
Legally Contented Lowdown: Recapping episodes 47, 50, 52, 54, and 56
Legally Contented
06/01/23 • 41 min
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.
In this episode, Wayne recaps:
Episode 47 - She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Hilary Bricken
Episode 50 - This Am Law 25 partner pumps out 200+ articles a year (and wrote the book on how to do so) - David Zetoony
Episode 52 - He was the THIRD attorney creating content on TikTok - Ethen Ostroff
Episode 54 - She's a Big Law alum who built a nine-attorney virtual law firm through blogging - Lisa Stam
Episode 56 - Injecting your personal voice and style into your content - Jordan Ostroff
You can watch the video recording of the episode here: https://www.youtube.com/watch?v=9qfwLnt8PRk
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/@lawfirmeditorialservice
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
This business lawyer has 133K+ YouTube subscribers hanging on her every word - Aiden Durham
Legally Contented
01/01/23 • 61 min
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses. Aiden's YouTube channel, "All Up in Yo' Business," has more than 133,000 subscribers and is her main marketing channel.
In this episode, Aiden and Wayne discuss, among other things:
The importance of deciding the right tone and level of (in)formality to strike when recording YouTube videos
A major misconception lawyers have about what they need to do to shoot YouTube videos
How her YouTube videos allow her to connect to current and prospective clients in a unique way
The role mindset plays when you're a prolific, consistent content creator
Why she's happy to have her current and prospective clients ask about her dog
Her advice for lawyers (including B2B lawyers) who are contemplating building a YouTube following
You can watch the video recording of the episode here: https://www.youtube.com/watch?v=326kgpEpvqo.
About Aiden Durham/180 Law Co.
Aiden's YouTube: https://www.youtube.com/allupinyobiz
180 Law Co. website: https://www.180lawco.com
Aiden's Twitter: https://twitter.com/_AllUpInYoBiz
Aiden's Instagram: https://www.instagram.com/allupinyobusiness
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
12/15/22 • 52 min
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kevin LaCroix, an attorney and Executive Vice President, RT ProExec, a division of R-T Specialty, LLC. RT ProExec is an insurance intermediary focused exclusively on management liability issues.
Kevin has been involved in directors’ and officers’ liability insurance for over 35 years. For the last decade and a half, Kevin has published The D&O Diary, a blog regarding directors and officers liability.
In this episode, Kevin and Wayne discuss, among other things:
Why he started to experiment with blogging
Why he wants to set the D&O industry agenda with his blog instead of just covering industry news
The mistake law firms make all too often when blogging or curating content
How to build trust with your blog readership and the importance of not violating that trust
Why people have referred to him as the Pope and Tom Hanks of D&O insurance
How his blogging has evolved over time
The professional opportunities his blog has opened up for him
About Kevin LaCroix
D&O Diary blog: https://www.dandodiary.com/
Kevin's LinkedIn: http://www.linkedin.com/in/kevinlacroix
Kevin's Twitter: https://twitter.com/kevinlacroix
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
Am Law 50 senior counsel cements his authority through two appellate analytics blogs - Kirk Jenkins
Legally Contented
11/15/22 • 62 min
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kirk Jenkins, Senior Counsel at Arnold & Porter Kaye Scholer, regarding his two appellate analytics blogs, the Illinois Supreme Court Review and the California Supreme Court Review.
In this episode, Kirk and Wayne discuss, among other things:
What working as an associate at Skadden was like during the M&A boom of the 1980s
The ins and outs of building an appellate practice today, including why appellate lawyers can have difficulty with their marketing and business development efforts
Why Kirk decided to niche down with an analytics-driven thought leadership strategy instead of a traditional strategy of reporting on appellate decisions
How Kirk went about building the database that informs his analytics-driven content
The client opportunities and media opportunities his blogs have afforded him
How Kirk repackages his blog posts to keep his content marketing flywheel spinning
Why Kirk thinks "thought leadership has never been as important as it is today"
About Kirk Jenkins
Arnold & Porter Kaye Scholer bio: https://www.arnoldporter.com/en/people/j/jenkins-kirk
Kirk's Illinois Supreme Court Review blog: https://www.illinoissupremecourtreview.com
Kirk's California Supreme Court Review blog: https://www.californiasupremecourtreview.com
Kirk's LinkedIn: https://www.linkedin.com/in/kirkcjenkins
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
Practice Pointer: Six ways thought leadership can help you secure speaking engagements
Legally Contented
06/23/24 • 6 min
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements.
1. It gets them exposure to event organizers and people who influence those organizers.
2. It gives them credibility as someone knowledgeable and wise about the topics they cover, the areas of law they practice, and the industries they serve.
3. It shows event organizers they can tackle a wide range of topics.
4. It gives event organizers a preview of their stage presence.
5. When their thought leadership helps them build a social media following or a large number of subscribers to a newsletter, those followers and subscribers show event organizers people are interested in what the attorneys have to say.
6. When an attorney's thought leadership is published in third-party publications, and/or leads to media interviews or podcast invitations, event organizers realize the attorney is in demand and recognized as an established thought leader who attendees will want to hear from.
Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]
Building a PI firm through 100K social media followers - Taly Goody
Legally Contented
11/15/23 • 58 min
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Taly Goody, the founder of Goody Law Group, a personal injury and employment law firm serving clients in California and Wyoming.
With 89,000+ followers on TikTok, and 14,000+ followers on Instagram, Taly is building her law firm—which she co-owns with her husband Greyson Goody—through her social media marketing efforts and her ability to reach more than 100,000 followers through her social media posts.
In this episode, Taly and Wayne covered, among other things:
Where she gets inspiration for her social media posts
Whether her social media presence rubs her referral sources the wrong way
How she knew her social media efforts were paying off
Whether she was concerned about her being the sole face of her law firm
How she has used social media as a springboard for additional marketing efforts
What it means for lawyers to use social media intentionally
Watch the episode on YouTube:
https://www.youtube.com/watch?v=iMuO2esbhhM
About Taly Goody
Taly's online bio: http://goodylawgroup.com/our-attorneys
Taly on TikTok: https://www.tiktok.com/@talygoodyesq
Taly on Instagram: https://www.instagram.com/talygoodyesq
Taly on YouTube: https://www.youtube.com/@TalyGoodyEsq
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
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FAQ
How many episodes does Legally Contented have?
Legally Contented currently has 114 episodes available.
What topics does Legally Contented cover?
The podcast is about Lawyer, Marketing, Content Marketing, Legal, Law Firm, Podcasts and Business.
What is the most popular episode on Legally Contented?
The episode title 'Practice Pointer: Four tips for converting webinars into articles people will actually read' is the most popular.
What is the average episode length on Legally Contented?
The average episode length on Legally Contented is 25 minutes.
How often are episodes of Legally Contented released?
Episodes of Legally Contented are typically released every 8 days.
When was the first episode of Legally Contented?
The first episode of Legally Contented was released on Mar 1, 2022.
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