Small law firm, Big niche blog bringing in the clients - Shane McCall

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Shane McCall, an Equity Partner at Koprince McCall Pottroff LLC and Editor of the SmallGovCon blog. Shane has run the blog since taking it over from Steven Koprince, and recently published the "Koprince Law LLC GovCon Handbook Volume 5: Procedures and Pitfalls of Size Protests and Appeals."
​Shane helps businesses in their quest to navigate the thicket of federal government contracting, with a focus on those issues affecting small businesses. Shane excels in drafting both transactional and litigation documents and advising clients on FAR and SBA contracting rules, skills that come in handy when solving the riddles of government contracting.
In this episode, Shane and Wayne discuss, among other things:

How blogging can make attorneys better attorneys;

The direct line between content marketing/thought leadership and new client matters;

The simplicity of blogging versus other forms of marketing;

How to balance breaking news-type blog posts with substantive blog posts;

Blogs as recruiting tools; and

How to maximize attorneys' participation in blogging.
Watch the episode on YouTube:
https://www.youtube.com/watch?v=CY8TMS6wFfY
About Shane McCall

Shane's online bio: https://www.koprince.com/shane-mccall

SmallGovCon blog: http://www.smallgovcon.com

Shane on LinkedIn: https://www.linkedin.com/in/shane-mccall-71b882146

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]