Legally Contented Lowdown: Recapping episodes 47, 50, 52, 54, and 56
06/01/23 • 41 min
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.
In this episode, Wayne recaps:
Episode 47 - She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Hilary Bricken
Episode 50 - This Am Law 25 partner pumps out 200+ articles a year (and wrote the book on how to do so) - David Zetoony
Episode 52 - He was the THIRD attorney creating content on TikTok - Ethen Ostroff
Episode 54 - She's a Big Law alum who built a nine-attorney virtual law firm through blogging - Lisa Stam
Episode 56 - Injecting your personal voice and style into your content - Jordan Ostroff
You can watch the video recording of the episode here: https://www.youtube.com/watch?v=9qfwLnt8PRk
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/@lawfirmeditorialservice
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.
In this episode, Wayne recaps:
Episode 47 - She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Hilary Bricken
Episode 50 - This Am Law 25 partner pumps out 200+ articles a year (and wrote the book on how to do so) - David Zetoony
Episode 52 - He was the THIRD attorney creating content on TikTok - Ethen Ostroff
Episode 54 - She's a Big Law alum who built a nine-attorney virtual law firm through blogging - Lisa Stam
Episode 56 - Injecting your personal voice and style into your content - Jordan Ostroff
You can watch the video recording of the episode here: https://www.youtube.com/watch?v=9qfwLnt8PRk
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator/
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.youtube.com/@lawfirmeditorialservice
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]
Previous Episode
Practice Pointer: Your content has to compete against heavyweights. Here's how to give it a fighting chance.
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just other law firms—and how lawyers can give their content a fighting chance of prevailing against those heavyweights.
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]
Next Episode
Practice Pointer: Six ways law firms can stay ahead of their competitors' content marketing and thought leadership marketing efforts
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts.
Those six ways include:
1. Double down on what content is working at their firms, and cut loose what content is not working
2. Talk to clients and referral sources about their content preferences and consumption habits
3. Track your competitors' content marketing and thought leadership marketing efforts
4. Look for inspiration from across the legal industry
5. Stay abreast of content trends outside the legal industry
6. Stay abreast of new technology that can help your firm create high-quality content faster and cheaper than before
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]
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