Are You Wasting Money on the Wrong Marketing Channels?
04/28/25 • 9 min
Ready to stop hemorrhaging your hard-earned dollars on ineffective marketing? This episode tackles the painful truth that most law firms are bleeding marketing money without even realizing it.
• The "set it and forget it" approach wastes money when marketing isn't regularly evaluated and optimized
• Being everywhere at once (LinkedIn, Facebook, TikTok, YouTube) without strategy makes you invisible, not omnipresent
• Vanity metrics like clicks and impressions are useless if they don't convert to signed cases
Remember, we're not trying to be popular; we're trying to be profitable.
The solution starts with knowing exactly where your best clients come from. Not just any clients—your best ones who pay on time, trust your advice, and don't drain your staff's energy.
Ready to transform your marketing from a mysterious money pit into a predictable, results-driven system? This episode gives you the roadmap.
Cut PPC Costs Instantly (Free E-Book)
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
Ready to stop hemorrhaging your hard-earned dollars on ineffective marketing? This episode tackles the painful truth that most law firms are bleeding marketing money without even realizing it.
• The "set it and forget it" approach wastes money when marketing isn't regularly evaluated and optimized
• Being everywhere at once (LinkedIn, Facebook, TikTok, YouTube) without strategy makes you invisible, not omnipresent
• Vanity metrics like clicks and impressions are useless if they don't convert to signed cases
Remember, we're not trying to be popular; we're trying to be profitable.
The solution starts with knowing exactly where your best clients come from. Not just any clients—your best ones who pay on time, trust your advice, and don't drain your staff's energy.
Ready to transform your marketing from a mysterious money pit into a predictable, results-driven system? This episode gives you the roadmap.
Cut PPC Costs Instantly (Free E-Book)
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
Previous Episode
Digital Reputation Strategies for Attorneys: Building Trust in a Digital World
Reputation management is a lawyer's most valuable asset in today's digital world, where 80% of potential clients check online reviews and what they see on the first page of Google becomes your business card.
Taking control of your online presence means creating a consistent, strong brand that builds trust with prospective clients while positioning yourself as a legal authority.
• Past clients are your strongest ambassadors through genuine testimonials and case studies
• Active engagement on LinkedIn, Martindale-Hubbell, and Avvo shows ongoing commitment
• Thought leadership through articles, podcasts and speaking positions you as the go-to expert
Cut PPC Costs Instantly (Free E-Book)
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
Next Episode
🔒 The Future of Client Communications: Chatbots, Texting, and AI
The Future of Client Communications: Chatbots, Texting, and AI
Modern clients expect instant, convenient communication options from law firms, comparing your responsiveness to consumer brands like Amazon and Uber Eats rather than other legal services.
• Over 70% of consumers prefer messaging over phone calls or emails when communicating with businesses
• Chatbots serve as 24/7 digital receptionists that capture leads, answer FAQs, and handle intake screening
• Text messaging achieves 95-98% open rates compared to email's 20-40%, making it essential for updates and reminders
Cut PPC Costs Instantly (Free E-Book)
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
Legal Marketing 101 - Are You Wasting Money on the Wrong Marketing Channels?
Transcript
Are you wasting money on the wrong marketing channels ? Welcome to Legal Marketing 101 . I'm Toby Rosen . Let's talk about a truth that can be pretty painful for many of us . Most law firms , probably including yours , are bleeding marketing dollars and they don't even realize it . One of the biggest culprits of this is the set it and forget it approach . Maybe your firm started ru
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/legal-marketing-101-240310/are-you-wasting-money-on-the-wrong-marketing-channels-90202900"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to are you wasting money on the wrong marketing channels? on goodpods" style="width: 225px" /> </a>
Copy