Legal Marketing 101
Rosen Advertising
Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here.
The website: rosenadvertising.com
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Top 10 Legal Marketing 101 Episodes
Goodpods has curated a list of the 10 best Legal Marketing 101 episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Legal Marketing 101 for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Legal Marketing 101 episode by adding your comments to the episode page.
Are You Wasting Money on the Wrong Marketing Channels?
Legal Marketing 101
04/28/25 • 9 min
Ready to stop hemorrhaging your hard-earned dollars on ineffective marketing? This episode tackles the painful truth that most law firms are bleeding marketing money without even realizing it.
• The "set it and forget it" approach wastes money when marketing isn't regularly evaluated and optimized
• Being everywhere at once (LinkedIn, Facebook, TikTok, YouTube) without strategy makes you invisible, not omnipresent
• Vanity metrics like clicks and impressions are useless if they don't convert to signed cases
Remember, we're not trying to be popular; we're trying to be profitable.
The solution starts with knowing exactly where your best clients come from. Not just any clients—your best ones who pay on time, trust your advice, and don't drain your staff's energy.
Ready to transform your marketing from a mysterious money pit into a predictable, results-driven system? This episode gives you the roadmap.
Cut PPC Costs Instantly (Free E-Book)
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
Should I Still Be Using a SaaS Landing Page Service?
Legal Marketing 101
03/17/25 • 19 min
Should I Still Be Using a SaaS Landing Page Service?
The episode dives into the pros and cons of using SaaS landing page services like Leadpages and Unbounce, highlighting their ease of use and high conversion rates against long-term costs and branding limitations.
• Discusses the popularity and benefits of SaaS landing page services
• Analyzes the monthly costs and long-term implications of SaaS subscriptions
• Examines customization limitations linked to template-based services
• Explores the advantages of transitioning to custom-built landing pages
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
Is Google Ads Still Worth It for Law Firms in 2025?
Legal Marketing 101
05/19/25 • 10 min
Is Google Ads Still Worth It for Law Firms in 2025?
Are your Google Ads campaigns delivering the results they used to for your law firm? The digital advertising landscape has undergone seismic shifts, and what worked in 2021 simply won't cut it anymore. As we navigate 2025's competitive terrain, law firms must adapt or risk watching their marketing budgets disappear into what I call "the money pit."
The truth is that Google Ads remains incredibly powerful for law firms – but only under the right conditions. Success now demands well-defined intake systems, comprehensive conversion tracking, and relentless optimization. Firms that treat Google Ads as a "set it and forget it" tool are destined to fail.
Cut PPC Costs Instantly (Free E-Book)
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
What Are Google Ads Extensions?
Legal Marketing 101
03/10/25 • 17 min
Transform Your Law Firm's Marketing with Google Ads Extensions
This episode discusses the essential role of Google Ads extensions in enhancing legal marketing strategies. It presents various types of extensions and their benefits, emphasizing improved visibility, click-through rates, and client trust.
• Understanding Google Ads extensions
• Importance of ad extensions for law firms
• Types of Google Ads extensions explained
• Strategies for setting up ad extensions
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
Stop Wasting Time, Start Scaling: 3 Ways to Automate NOW
Legal Marketing 101
02/17/25 • 12 min
Stop Wasting Time, Start Scaling: 3 Ways to Automate NOW
This episode explores how legal marketing automation can save time, reduce errors, and improve client experiences in law firms. We discuss strategies for streamlining client intake, automating email campaigns, and scheduling social media posts to maintain consistency and engagement.
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
We Don't Do That Here - Why Should I Advertise For It?
Legal Marketing 101
01/30/23 • 3 min
We don't do that here -- why should I advertise for it?
Host Toby Rosen answers the question in this week's episode on marketing in the legal universe.
For more, visit rosenadvertising.com
What is a Niche Law Practice?
Legal Marketing 101
04/17/23 • 9 min
What is a niche law practice, and how can it make me more money?
In this week's episode, Host Toby Rosen discusses the benefits of niche law practices, and how they can save you more time and make you more money.
Check out rosenadvertising.com for more.
🔒 How To Create a Content Plan
Legal Marketing 101
01/06/25 • 18 min
Why Every Lawyer Needs a Content Strategy, and How to Create One
What if you could craft a legal content strategy as effective as your courtroom tactics?
Join me, Toby Rosen, as we discover the power of a well-structured content plan. Just like a lawyer meticulously prepares for a major trial, creating a comprehensive content strategy is essential for capturing the right audience and achieving your firm's goals. We discuss how expert and empathetic content builds trust, authority, and attracts ideal clients, while streamlining your processes for greater efficiency.
As we chart the course for legal marketing excellence in 2025, we highlight the significance of engaging video content, understanding platform-specific audience preferences, and the value of a consistent content schedule. Don't miss our insights on conducting a thorough content audit to uncover strengths and opportunities for improvement.
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
What is A/B Testing? Why is it important?
Legal Marketing 101
07/03/23 • 9 min
What is A/B Testing?
Join our host, Toby Rosen, to discuss how A/B testing works, and why it's critical to your firm's marketing.
For more, visit https://rosenadvertising.com
AI Again: Part 3: Supercharge Document Generation
Legal Marketing 101
06/17/24 • 9 min
AI Again: Part 3: Supercharge Document Generation
Find out how integrating artificial intelligence can streamline workflows, minimize human error, and ensure compliance with legal standards. In this episode, we break down the concept of document generation, emphasizing the power of AI to automate the creation of legal documents.
Building on our previous discussion about the digital intake process, we explore how AI can elevate this automation by efficiently extracting and analyzing data from a variety of sources such as forms, PDFs, Word documents, and emails.
Don’t miss this episode packed with valuable insights aimed at law firms looking to leverage AI for superior document generation and standardization!
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
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FAQ
How many episodes does Legal Marketing 101 have?
Legal Marketing 101 currently has 140 episodes available.
What topics does Legal Marketing 101 cover?
The podcast is about Marketing, Management, Marketing News, Podcasts, Digital Marketing and Business.
What is the most popular episode on Legal Marketing 101?
The episode title 'Automating Divorce Without Code' is the most popular.
What is the average episode length on Legal Marketing 101?
The average episode length on Legal Marketing 101 is 11 minutes.
How often are episodes of Legal Marketing 101 released?
Episodes of Legal Marketing 101 are typically released every 7 days.
When was the first episode of Legal Marketing 101?
The first episode of Legal Marketing 101 was released on Apr 23, 2021.
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