Legal Marketing 101
Rosen Advertising
Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here.
The website: rosenadvertising.com
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Top 10 Legal Marketing 101 Episodes
Goodpods has curated a list of the 10 best Legal Marketing 101 episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Legal Marketing 101 for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Legal Marketing 101 episode by adding your comments to the episode page.
What is Personalization in Email Marketing?
Legal Marketing 101
10/21/24 • 15 min
What is Personalization in Email Marketing?
Join our host, Toby Rosen, as we guide you through the art of crafting emails that not only capture attention but also build trust in your legal practice.
Imagine your emails standing out in an overcrowded inbox, leading to increased open rates, improved conversion rates, and ultimately, stronger client relationships. From the basic use of clients' names in subject lines to advanced segmentation by case type or geographic location, you'll gain practical insights to ensure every message feels relevant and timely.
Don't miss your chance to stay ahead in a competitive market by providing clients with personalized email experiences that leave them feeling understood, valued, and cared for.
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
We Don't Do That Here - Why Should I Advertise For It?
Legal Marketing 101
01/30/23 • 3 min
We don't do that here -- why should I advertise for it?
Host Toby Rosen answers the question in this week's episode on marketing in the legal universe.
For more, visit rosenadvertising.com
What is a Niche Law Practice?
Legal Marketing 101
04/17/23 • 9 min
What is a niche law practice, and how can it make me more money?
In this week's episode, Host Toby Rosen discusses the benefits of niche law practices, and how they can save you more time and make you more money.
Check out rosenadvertising.com for more.
What is A/B Testing? Why is it important?
Legal Marketing 101
07/03/23 • 9 min
What is A/B Testing?
Join our host, Toby Rosen, to discuss how A/B testing works, and why it's critical to your firm's marketing.
For more, visit https://rosenadvertising.com
What is My Secret Weapon for Online Advertising?
Legal Marketing 101
10/02/23 • 11 min
What is My Secret Weapon for Online Advertising?
Join our host, Toby Rosen, as we unveil a secret weapon that could revolutionize your legal marketing efforts. This episode draws back the curtain on the power of third-party ad platforms, shining a light on the innovative targeting and creative opportunities they offer. Most importantly, we're going to show you how these platforms can help you connect with potential clients who may not be actively searching for your firm, giving you the edge in a competitive marketplace.
For more, visit https://rosenadvertising.com
What is Evergreen Content?
Legal Marketing 101
09/25/23 • 5 min
What is evergreen content?
Join our host, Toby Rosen, as we not only unpack the distinct difference between blogging and Evergreen content, but also argue the case for why Evergreen content should be the cornerstone of your SEO and marketing strategies. Ever wondered why your blog posts don't seem to generate consistent traffic to your site? Allow me to transform that curiosity into knowledge as we delve into the world of Evergreen content for legal marketing.
For more, visit https://rosenadvertising.com
What is an Impression?
Legal Marketing 101
10/23/23 • 11 min
What is an Impression?
Join our host, Toby Rosen, to find out what an impression really is. We will dissect how impressions are pivotal to online marketing, explore the significance of impressions in optimizing content, and understand how impressions can provide invaluable insights into the visibility, reach and branding impact of our content.
For more, visit https://rosenadvertising.com
What is CPC?
Legal Marketing 101
02/05/24 • 7 min
What is CPC?
Join our host, Toby Rosen, as we unlock the full potential of your legal marketing campaigns with an insider's guide to Cost Per Click (CPC). By now, you're aware that clicks matter, but it's the quality and cost-effectiveness that count.
Visit: Legal Marketing 101 Youtube
For more, visit https://rosenadvertising.com
How to Build Automated Intake
Legal Marketing 101
03/25/24 • 20 min
What should I look for in my email marketing software?
Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it should be flawless.
Embracing the future doesn't have to mean overhauling your systems overnight. In this episode, I reveal the magic of pacing your firm's transition to automation, highlighting how a gradual approach minimizes risk and maximizes impact.
But what's innovation without instruction? I dive into the often-neglected realm of training within legal marketing, revealing how a robust onboarding process can be the difference between a firm that fumbles and one that flourishes. Join me for an episode that promises not just to inform but to transform the way you think about legal marketing and client intake.
From the episode:
SetApp
ActiveCampaign
Clio
EmailToolTester: Email Marketing for Lawyers
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For more, visit rosenadvertising.com
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Should I Still be Optimizing for Voice Search?
Legal Marketing 101
11/18/24 • 16 min
Should I Still be Optimizing for Voice Search?
Join our host, Toby Rosen, as we explore practical strategies for enhancing your law firm's visibility in the era of AI and voice search technologies. Could voice search be the game-changer your law firm needs to capture high-intent leads?
We'll unpack the rise of voice search and its significant impact on how potential clients find legal services. With an increasingly huge chunk of internet users engaging in voice search daily, there's a critical opportunity for law firms to optimize their online presence through strategic use of location-based and conversational keywords.
Subscription link: https://www.buzzsprout.com/965479/subscribe
Visit: Legal Marketing 101 Youtube
For more, visit rosenadvertising.com
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FAQ
How many episodes does Legal Marketing 101 have?
Legal Marketing 101 currently has 118 episodes available.
What topics does Legal Marketing 101 cover?
The podcast is about Marketing, Management, Marketing News, Podcasts, Digital Marketing and Business.
What is the most popular episode on Legal Marketing 101?
The episode title 'Automating Divorce Without Code' is the most popular.
What is the average episode length on Legal Marketing 101?
The average episode length on Legal Marketing 101 is 10 minutes.
How often are episodes of Legal Marketing 101 released?
Episodes of Legal Marketing 101 are typically released every 7 days.
When was the first episode of Legal Marketing 101?
The first episode of Legal Marketing 101 was released on Apr 23, 2021.
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