Lead Through Strengths - Build a Training and Coaching Practice, Based on Strengths - Use Your Gifts To Chase Career Fulfillment - With Marcus Sheridan

Use Your Gifts To Chase Career Fulfillment - With Marcus Sheridan

01/24/17 • 30 min

Lead Through Strengths - Build a Training and Coaching Practice, Based on Strengths

This Episode’s Focus on Strengths

Today's episode features Marcus Sheridan, also known as The Sales Lion. Marcus is a marketing and sales guru. He's best known for his concept "They Ask, You Answer." He has definitely given us a kick in the pants when it comes to making helpful video content and making an "answers" page for our customers. As a professional speaker, he's also delving into area like: individual strengths, personal success, and true fulfillment.

He's such a likable guy, and you'll love him on his show The Balance if you dig the ideas they explore on fulfillment. If you're curious about how he's become so good at interacting with clients and prospects, listen in. This episode is especially perfect for marketing and sales people. Lisa and Marcus also get a kick out of their mutual love of the word "dang." Yes, it's a southern thang. Lisa is from Austin, Texas and Marcus is from Heathsville, Virginia, so they had a laugh about their vernacular. And don't worry, neither one will drop a "bless your heart" phrase on you when they're actually trying to tell you that your marketing or strengths based leadership efforts are terrible.

What You’ll Learn In This Episode

How to tap into your personal strengths. Marcus tells us that he has done this from a young age. He's accomplished this by being self-aware at all times, and by tuning into his audience's reactions (whether it be one person or a whole audience). Signs to look for: Is the person leaning forward because he is interested, or back because he's bored? Is he looking up because he's having a reflective moment (which should be your goal), or is he looking down because he's only listening and not thinking? If he is smiling at you, this is good, but if he's looking at you blankly, he may just be trying to stay awake!

The art of the question. Our job as communicators is to help our audience discover an insight, before we even say it. This can only occur if we ask the right questions. Listen for Marcus' mention of the mirror of life, and see how people are really reacting to you. If you present things in the correct way, your audience will feel like "it" (whatever that is), is their idea. They won't conclude that you forced them into compliance with your idea. Besides Marcus being a great listener in a human-to-human way, he's also excellent at tuning into customers. You'll see his living proof of "they ask you answer" in the way he adds value on his website and how he shows up in helpful video content.

Prioritization. It's important to prioritize everything in your life, based on what brings you the most energy. Using your strengths will often bring you energy. To find out what your strengths are, grab the book StrengthsFinder 2.0 and use your code in the back of the book. Peak states in life when you're (in the flow) are times when you are gaining energy, not spending it. Learn to love what you are, and know what you aren't. For example, Marcus put his family first and his business second. the helps him to know exactly what he should say NO to. You may have to walk away from opportunities, even when they are attractive, if they don't fit in with your priorities. There was a time when Marcus failed to say no to a great opportunity in San Francisco, California. It turned out to be four days of speaking all day, seeing no Silicon Valley sights, and missing his family. And, people were eating while he was speaking, instead of listening. This was an "ah ha" moment, when he decided to never let money or ambition supercede his priorities - family and self-care.

How To Chase Fulfillment

In order to feel true fulfillment, you must move toward something rather than running away from it.
Explore your career. It's very much like a hiking trail. You can't tell where it's going to go; you need to keep walking to see. If an idea seems seeded in you, explore it. See what it grows into, and play with it. Get in the sandbox. For example, even Marcus has given himself a 3-5 year on-ramp to play in a career transition. Keep an eye on Marcus. He's living proof of how this works as he authentically shares his exploration into the topic of life, family, and fulfillment - and how they intersect.

Resources of the EpisodeYou can reach Marcus through his website or Twitter. To listen to his amazing podcasts, click here. Lisa particularly loves The Mad Marketing show. He als...

This Episode’s Focus on Strengths

What You’ll Learn In This Episode

How To Chase Fulfillment

In order to feel true fulfillment, you must move toward something rather than running away from it.
Explore your career. It's very much like a hiking trail. You can't tell where it's going to go; you need to keep walking to see. If an idea seems seeded in you, explore it. See what it grows into, and play with it. Get in the sandbox. For example, even Marcus has given himself a 3-5 year on-ramp to play in a career transition. Keep an eye on Marcus. He's living proof of how this works as he authentically shares his exploration into the topic of life, family, and fulfillment - and how they intersect.

Resources of the EpisodeYou can reach Marcus through his website or Twitter. To listen to his amazing podcasts, click here. Lisa particularly loves The Mad Marketing show. He als...

Previous Episode

20,000 Moments For Strengths Today - With Steven Beck

This Episode’s Focus on Strengths

Today's episode features Steven Beck, one of the top Gallup StrengthsFinder experts. In fact, he trained Lisa back in the day! This interview focuses on the concepts of peak experience, how to use your Top 5 to bring out the best in others, and great information on how to make a practical connection between your core strengths and the values that are most important to you. Listen in...you'll learn a lot today.

Steven's Top 10 StrengthsFinder Talent Themes: Communication, Woo, Maximizer, Strategic, Activator, Self-Assurance, Individualization, Ideation, Futuristic, Focus

Lisa's Top 10 StrengthsFinder Talent Themes (looks pretty similar, huh?): Strategic, Maximizer, Positivity, Individualization, Woo, Futuristic, Focus, Learner, Communication, Significance

What You’ll Learn In This Episode

Learn what your peak experiences are. Steven talks about the yearning he had to really do something different, yet he wasn't sure what that was. And he didn't know where to start with a career change. After reading the book, Never Buy a Hat If Your Feet Are Cold: Taking Charge of Your Career and Your Life, by Ken Felderstein, Steven asked the author to meet for lunch so he could ask him questions. Ken asked Steven this key question: What are the peak moments you've had in your life? These moments will give you a glimpse of excellence, and should show you what you really yearn to do. Once Steven answered this question, and figured out what his peak experiences were (clues to natural talent), he knew he wanted to be a speaker. Over time, he kept pushing himself out of his comfort zone, until he became a strong speaker and trainer. This was the first step that led him to connect with the Gallup team and the Clifton StrengthsFinder tool.

Use your Top 5 to bring out the strengths in others. Steven uses himself as an example of how to use your own strengths to get projects done, while bringing out the best in others. He figured out that, for him, his Communication talent theme is really a story telling strength. His Woo strength is his ability to find common ground within a group, and his natural Maximizer talent is his ability to figure out how he can use a thing in many situations - an efficiency strength. This helps him to pull others' stories out. It also creates his unique version of Woo, which helps him shape how a group interacts with each other. Then, once the group has been strengthened, his Activator strength kicks in, and stuff gets done. You can apply the same method to your own strengths, by figuring out how one strength affects the other, thereby bringing out the strengths in others.

Make a connection between your strengths and your values. Pick the values that are most important to you, not the ones that you think are correct, or that others expect. For instance, the values most important to Steven are passion, family, health, autonomy, and emotional well-being. Once Steven understood what his core values were, he used this to guide him toward establishing Steven Beck Consulting, and still helps him determine which projects he wants to work on, and whom he wants to work with. As a reminder to always consider his values, Steven has a sheet of plexiglass over his desk, and underneath it are things that remind him of each value. One values reminder is a postcard his daughter sent him of a food trailer in Austin, TX (because he loves his daughter and Austin, even though he lives in Irvine, CA). Another values reminder is the phrase "Learn, Love, & Live Toward Strengths," which was mentioned by the late Gallup StrengthsFinder coach, Curt Liesveld. He includes other items they discuss in the audio, and each one reflects important elements from his life. During the interview, Steven mentions this quote by Curt, which sums up this idea, "You live out your strengths through the foundations of your values."

According to social scientist, Daniel Kahneman, there are 20,000 moments in every day - pay attention to particular ones, to know how you are influencing your team members. Each time you interact with a team member, ask yourself, "Was I fully present and mindful of the other person? Did I focus on that person and the value she brings?" Look back, and determine whether a particular moment engaged the person or not. Steven lists three outcomes:

Red: Was the person devalued, disengaged?
Neutral: Do I even remember what happened during the interaction?
Green: Was the person more engaged, and left feeling valued?

Lighten someone else's load for better teamwork and productivity. By this, we don't mean to take on that pe...

Next Episode

Why Use StrengthsFinder With Your Team - With Adam Seaman

This Episode’s Focus on Strengths

This week Lisa speaks with Adam Seaman. They chat about the difference between strengths and talents, as well as practical applications for your top strengths. This interview is a great introduction to what you can do with Clifton StrengthsFinder.

Adam’s Top 10 StrengthsFinder Talent Themes: Strategic, Individualization, Ideation, Intellection, Input, Adaptability, Command, Activator, Empathy, Futuristic

Lisa’s Top 10 StrengthsFinder Talent Themes: Strategic, Maximizer, Positivity, Individualization, Woo, Futuristic, Focus, Learner, Communication, Significance

Resource of the Episode

You can reach Adam through the Talent2Strength website. He also posts helpful thought leadership on Twitter. You'll definitely see his Intellection in action.

Strengths Tools

You'll also find lots of StrengthsFinder, leadership, and team tools on our Strengths Resources page.

Subscribe To Lead Through Strengths

To subscribe and review, here are your links for listening in iTunes and Stitcher Radio. You can also stream any episode right from this website. Subscribing is a great way to never miss an episode. Let the app notify you each week when the latest episode gets published.

< Here's a Full Transcript of the 30 Minute Interview

Lisa Cummings: This episode is about stepping back and understanding: what the tool of StrengthsFinder is, and what is it like for a team. Let's start with your opinion on why it is so awesome.

Adam Seaman: Great. My goal is to get other people as excited about it as I am. I don't always reach that goal of course, but it's the striving for it, and sometimes I succeed, and I call it "green lit" when I get somebody as excited about it as I am. StrengthsFinder stands out to me; one of the reasons is that it really gives that language that people can describe themselves with. I hear this all the time. It's like, "oh I always knew I had that quality, but I didn't know there was a name for it." Then they'll say, "and I didn't know other people had it or didn't have it, I just assumed everybody was like me." Those are some of the reasons why I really like this tool. The other is that it really dials into the individual, so instead of it being "I'm one of four colors", or "I'm one of 16 letter combinations", you have one in 278,000 chance of somebody having the same top five themes as you have. Those are just some of the reasons I really, really like this tool.

Lisa Cummings: That's so crazy. Any time I cite that number or the chances that someone else will have the same top five talent themes in the same order as you is 1 in 33 million. That just blows people's minds, and they think, "Okay, so this isn't going to be a training where you come into my team and talk to people about the four boxes you can put them in." It makes people so receptive to StrengthsFinder compared to other tools.

Adam Seaman: Yeah, I think it really makes them go, "Alright, this is serious, serious, stuff here. It really does dial into the individual." But then, it does create a little bit of a barrier because there are 34 themes that it measures you on, and learning all 34 is more daunting than learning four colors or something like that. That's definitely one of the challenges for people - to really access this tool deeply. But once you do...and this gets into another thing I really love about this...is most assessments you read it and you're like, "Alright, I guess that's accurate, I guess that describes me, and then what do I do with it?" You file it away because you don't want to throw it away, but what do you do with it? So you just file it away, and that's the real shame that I try to correct with StrengthsFinder.

Lisa Cummings: [laughing] You give them strength shamings.

Adam Seaman: [playing along] I do. I just shame them. If I'm in a grocery store and somebody is like, "Hey, I just took the StrengthsFinder" you know, as people do when they're in the grocery store.

Lisa Cummings: [jokingly] Definitely. When you're picking out butter. That's when I do it.

Adam Seaman: Yes, it's in the butter aisle.

Lisa Cummings: So to get back to serious stuff for a second, you said something about a personality assessment kind of notion, and so for people less familiar with StrengthsFinder, they often assume this is a personality assessment. I know that you view it in a different way, that you look at StrengthsFi...