The Power of a Mixed Marketing Strategy with Dave Thomas
09/19/24 • 26 min
Law Tigers’ Senior Vice President of Growth and Business Development, Dave Thomas joins us in this LAWsome episode. Listen in as Dave and Tanner discuss diversifying marketing strategies, brand awareness, measuring results, and finding the right balance for your law firm.
Many law firms struggle with the mindset that marketing is an expense that should yield immediate results. Explore the importance of viewing marketing as a scalable investment that can be perfected over time.
Learn how working with a marketing agency can help law firms assess their current strategies and build comprehensive plans for the future. Dave discusses traditional mass media marketing as well as the importance of grassroots marketing techniques. Learn how to track your results and build follow ups into your process.
Dave also speaks on being strategic in not only your placements of advertising, but media buying topics like the time of year you purchase billboards.
Connect with Dave on his LinkedIn here - https://www.linkedin.com/in/david-l-thomas-mba-715b2921/ and by visiting https://lawtigers.com/
You can also catch him at the Motorcycle Accident Summit that's taking place next year, March 5th through the 7th at the Conrad Hotel in Orlando, Florida. The summit is run in tandem with National Trial Lawyers.
TLDR:
- Partnering with a marketing agency can help law firms refine strategies and create comprehensive marketing plans.
- Grassroots and traditional mass media marketing play key roles in a firm's overall strategy.
- Tracking results is essential for success.
Law Tigers’ Senior Vice President of Growth and Business Development, Dave Thomas joins us in this LAWsome episode. Listen in as Dave and Tanner discuss diversifying marketing strategies, brand awareness, measuring results, and finding the right balance for your law firm.
Many law firms struggle with the mindset that marketing is an expense that should yield immediate results. Explore the importance of viewing marketing as a scalable investment that can be perfected over time.
Learn how working with a marketing agency can help law firms assess their current strategies and build comprehensive plans for the future. Dave discusses traditional mass media marketing as well as the importance of grassroots marketing techniques. Learn how to track your results and build follow ups into your process.
Dave also speaks on being strategic in not only your placements of advertising, but media buying topics like the time of year you purchase billboards.
Connect with Dave on his LinkedIn here - https://www.linkedin.com/in/david-l-thomas-mba-715b2921/ and by visiting https://lawtigers.com/
You can also catch him at the Motorcycle Accident Summit that's taking place next year, March 5th through the 7th at the Conrad Hotel in Orlando, Florida. The summit is run in tandem with National Trial Lawyers.
TLDR:
- Partnering with a marketing agency can help law firms refine strategies and create comprehensive marketing plans.
- Grassroots and traditional mass media marketing play key roles in a firm's overall strategy.
- Tracking results is essential for success.
Previous Episode
Leveraging Advanced Lead Tracking and Conversion Strategies for Legal Practices with Ted DeBettencourt
In our latest episode, LAWsome host Tanner Jones sits down with the Co-Founder of Juvo Leads, Ted DeBettencourt. Ted's background in marketing and product development has led him to creating innovative solutions for lead conversion and tracking.
Tanner and Ted discuss conversion elements, tracking methodologies, demographic trends for communication, and the debate between automation and human interaction.
Ted dishes out advice on the importance of speedy responses for chat inquiries, phone calls, and form submissions your law firm receives. He also touches on which questions are the right questions to ask potential clients, and highlights that firms do not want to make people feel like they are only asking “gimme questions.”
Connect with Ted on his LinkedIn here - https://www.linkedin.com/in/theodoremdebettencourt/ and by visiting https://juvoleads.com/
TLDR:
- Learn how to show trust and demonstrate the ability to solve your potential client’s problem.
- Is your intake team asking the right questions?
- How does AI technology fit into the intake process?
Next Episode
Owning Your Niche and Leveraging Social Media with Jennifer Gore-Cuthbert
LAWsome host Tanner Jones speaks with Jennifer Gore-Cuthbert, founder of Atlanta Personal Injury Law Group - Gore LLC about developing a personal brand that resonates with your audience. She also details how to make your videos feel more personal.
Jennifer discusses the necessity of a growth mindset in the legal field and how to leverage personal branding alongside your law firm’s brand. She shares critical decisions that helped shape her journey of personal and professional growth.
Connect with Jennifer on her LinkedIn here - https://www.linkedin.com/in/atlinjurylawgroup/ and by visiting https://atlinjurylawgroup.com/
TLDR:
- Social media can open up unexpected opportunities for business growth
- Leadership development is crucial for business success
- Personal branding is about being vulnerable and true to yourself
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