
Building Bridges in Law: The Power of Effective Business Connections
01/24/24 • 36 min
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.
In today’s episode, Tanner is accompanied by Elise Holtzman, the CEO of The Lawyer’s Edge, a former practicing lawyer, and professional coach and trainer.
Elise hosts The Lawyer’s Edge Podcast and regularly speaks for bar associations and law firms. She is also the founder of The Lawyers Making Rain Program and the Ignite Women’s Business Development Accelerator.
Prior to founding The Lawyer’s Edge, Elise practiced law in New York City with AmLaw 100 firms Fried Frank and Lewis. In addition to her impressive work, she also joined some of the most prestigious firms in the country and has coached thousands of lawyers from small to big firms.
Join us for a captivating session as Elise walks us through her best insights and experiences. Drawing from her expertise, she'll provide knowledge on how to build effective connections in the legal field.
Key Takeaways:
00:22 - Introduction
1:00 - Journey as a CEO of The Lawyer’s Edge
1:42 - The 3 pillars of business development success
7:59 - How networking can work for an introvert
12:40- Synergy between new and existing clients
16:02 - How lawyer differentiate their practice from the crowd
26:00 - How lawyers today can be more strategic
22:05 - Final thoughts
Best way to contact Elise Holtzman :
Discover More About the Podcast and Consultwebs:
Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify
Visit the LAWsome website.
Follow Consultwebs on social for legal marketing updates:
Learn more about Consultwebs at the links below.
Law Firm Marketing Agency Services
Consultwebs
8601 Six Forks Rd #400, Raleigh, NC 27615
(800) 872-6590
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.
In today’s episode, Tanner is accompanied by Elise Holtzman, the CEO of The Lawyer’s Edge, a former practicing lawyer, and professional coach and trainer.
Elise hosts The Lawyer’s Edge Podcast and regularly speaks for bar associations and law firms. She is also the founder of The Lawyers Making Rain Program and the Ignite Women’s Business Development Accelerator.
Prior to founding The Lawyer’s Edge, Elise practiced law in New York City with AmLaw 100 firms Fried Frank and Lewis. In addition to her impressive work, she also joined some of the most prestigious firms in the country and has coached thousands of lawyers from small to big firms.
Join us for a captivating session as Elise walks us through her best insights and experiences. Drawing from her expertise, she'll provide knowledge on how to build effective connections in the legal field.
Key Takeaways:
00:22 - Introduction
1:00 - Journey as a CEO of The Lawyer’s Edge
1:42 - The 3 pillars of business development success
7:59 - How networking can work for an introvert
12:40- Synergy between new and existing clients
16:02 - How lawyer differentiate their practice from the crowd
26:00 - How lawyers today can be more strategic
22:05 - Final thoughts
Best way to contact Elise Holtzman :
Discover More About the Podcast and Consultwebs:
Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify
Visit the LAWsome website.
Follow Consultwebs on social for legal marketing updates:
Learn more about Consultwebs at the links below.
Law Firm Marketing Agency Services
Consultwebs
8601 Six Forks Rd #400, Raleigh, NC 27615
(800) 872-6590
Previous Episode

Revolutionizing Law Firms With Social Media Trends
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.
In today’s episode, Tanner is accompanied by Paige York, a creative force and social media manager at Consultwebs, a leading law firm marketing agency. Paige spent a decade mastering social media management to help businesses thrive and succeed online. She helps the Consultwebs team through strategic and innovative approaches. With her guidance, the team can create high-quality, engaging social media content that connects law firms with audiences and strengthens their brand image and online visibility.
Today’s topic, the future of law firm social media, captures this essence. Let’s dive in!
Key Takeaways:
- 00:17 - Introduction
- 1:40 - Tips to leverage AI tools across different systems ethically
- 3:59 - Different AI tools for law firms
- 4:30 - How to craft the tone of your firm’s social image
- 6:22 - AI 2024 social media predictions
- 8:32 - Celebrating ‘inchstones’ instead of milestones
- 9:40 - Long-format video creation for law firms
- 11:13 - Self-care and wellness are essential in professional performance
- 13:30 - Quality content trumps quantity content
- 14:30 - Pay-to-play model for social media performance
- 16:50 - Being bold on socials
- 20:55 - LinkedIn and the most popular platforms for law firms
- 24:05 - How to define success in social media
Best way to contact Paige York:
Discover More About the Podcast and Consultwebs:
Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify
Visit the LAWsome website.
Follow Consultwebs on social for legal marketing updates:
Learn more about Consultwebs at the links below.
Law Firm Marketing Agency Services
Consultwebs
8601 Six Forks Rd #400, Raleigh, NC 27615
(800) 872-6590
Next Episode

Law Firms Leveraging Agile Digital Marketing in 2024
Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.
In today’s episode, Tanner is accompanied by Martin Aragon, the digital advertising advisor at Consultwebs, one of the nation’s top digital marketing agencies for law firms. He is the main point of contact for Consultwebs' digital ads clients. In addition to identifying sales opportunities for expanding and growing the company's paid advertising portfolio, Martin reports campaign results and guides top-level marketing strategies.
As a result of his expertise, he managed a client portfolio with a $250,000 monthly budget while providing ongoing maintenance.
Join us for an insightful session as he walks us through the innovative ways of leveraging an Agile digital advertising agency to boost a law firm's business. Martin will provide invaluable tips on how to manage, apply, and boost a law firm’s success by going all in on Agile.
Key Takeaways:
00:26 - Introduction
1:10 - Journey as a digital advertising advisor
1:15 - Insights why Agile digital advertising is the future of legal marketing
6:44 - Top benefits Agile digital marketing can provide to law firms
12:09 - Tools that streamline marketing processes
16:07 - Consequences of not innovating digital strategies
20:53 - How to assess the best law firm marketing agency
22:05 - Final thoughts
🎁We've also got a FREE gift for you🎁
Unlock your Blueprint for law firm growth & stay ahead of the competition! 👇 https://www.consultwebs.com/free-growth-blueprint
Best way to contact Martin Aragon:
Discover More About the Podcast and Consultwebs:
Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify
Visit the LAWsome website.
Follow Consultwebs on social for legal marketing updates:
Learn more about Consultwebs at the links below.
Law Firm Marketing Agency Services
Consultwebs
8601 Six Forks Rd #400, Raleigh, NC 27615
(800) 872-6590
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