85: Answering Your Questions About Social Media, Business, Lashes, and More

01/21/25 • 25 min

This week, we’re switching things up with a Q&A episode packed with your burning questions about lashes, building your beauty business, and social media. You asked, and I’m spilling all the tea—from navigating social media like a pro to growing your beauty business, finding clients, and, of course, lash industry tips.
We’re covering everything from how to leverage local groups to attract more clients, deciphering if you really need an accountant for your business, and how to use social media for your business. I’ll also share some personal stories (like the time bookkeeping almost broke me!) and lessons learned along the way. This episode is packed with real talk to help you level up your beauty business.
Questions answered in this episode:

Is the Nextdoor app worth using to attract local clients?
What’s the best way to track expenses for a small beauty business?
What’s your top piece of advice for posting on social media and in general? (This is a two-part answer!)
How do you determine your target audience?
Is collaborating with other businesses a smart move?
What types of networking would you do in person?
What’s been the biggest factor in growing your beauty business?

Hit play to get inspired, learn something new, and feel supported on your entrepreneurial journey. If you love this episode, don’t forget to subscribe, share with your lash besties, and DM me on Instagram with your own questions for a future Q&A episode!
Don’t Forget! Lash Biz Babes Online Conference is happening in May and Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Is the Nextdoor app worth using to attract local clients?
What’s the best way to track expenses for a small beauty business?
What’s your top piece of advice for posting on social media and in general? (This is a two-part answer!)
How do you determine your target audience?
Is collaborating with other businesses a smart move?
What types of networking would you do in person?
What’s been the biggest factor in growing your beauty business?

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Previous Episode

84: 2025 Challenge: What Standards Do You Live By?

What if becoming the best version of yourself isn’t about doing more, but about living by your own standards?
In this episode, I share how I’m using simple mindset shifts and setting intentional standards to create a more peaceful, productive, and aligned life—and I’m challenging you to do the same. Forget rigid resolutions! Let’s focus on who you want to be and how you’re going to show up to make it happen.
This isn’t about adding more to your plate; it’s about making small changes that feel good and move you closer to your goals without the overwhelm. Grab a cozy spot along with your journal and tune in for a fresh take on personal growth and success!
What you’ll hear in this episode:

Feeling stuck? This one question could change everything
How does your personal growth directly fuel your business success?
Why I’m ditching resolutions and living by standards instead
My go-to rule for making decisions that actually add peace to my life
How baby steps (and less guilt) can help you move forward without burnout
Why giving yourself grace might be the best thing you do this year

Use this episode as a starting point to be the best (and ever-evolving) version of yourself and have an incredible 2025. Let’s do this!

Lash Biz Babes Online Conference is happening in May! Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Next Episode

86: How to Get Seen in Your Local Area by Potential Clients

Do you feel like your beauty business is the best-kept secret? What if a few simple shifts could transform how dream clients find and connect with you? In this episode, I dive into the magic of visibility—what it is, why it matters, and how to make it work for your business.
Whether you’re tired of the social media guessing game or just starting with local networking, this conversation will open your eyes to smart, effective ways to grow. Visibility isn’t just about posting more; it’s about showing up where it counts.
What you’ll learn in this episode:

Why is visibility the most important and first step in your marketing strategy?
The difference between a target audience and your ideal client (and why it matters!)
Creative, low-pressure ways to network and build relationships in your local community
Unique ideas for collaborations that can boost your visibility and grow your clientele
Why are Facebook groups an underrated goldmine for getting in front of new clients?
How to ditch the “post and pray” method and take control of your marketing
How you can easily and simply implement your visibility strategy today!

You don’t have to be everywhere, doing everything, to grow your beauty business. Hit play to hear fresh ideas and actionable strategies that won’t feel overwhelming. Let’s make this the year you get seen and grow like never before!
Don’t Forget! Lash Biz Babes Online Conference is happening in May. Tickets go on sale January 30th! Get on the Presale List here: https://ericaschramm.kit.com/lbbc2024
Resources:

Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect: