
Alison Rice - Allure Media
09/27/18 • 44 min
Alison Rice is a bit of a unicorn in the digital media world – she's kind, humble, and above all, real. If you're not in media-land, you may not know her by name, but we’re sure you know her work. Alison is the Group Publisher of Allure Media's Women's Lifestyle Division, and oversees the digital brands Who What Wear, Byrdie Beauty, Pop Sugar and My Domaine.
Today’s conversation is not one of entrepreneurship, or of a business that was birthed in the golden age of Instagram, but it is a story of passion, dedication and hustle, and a lesson in making your dreams come true. We sat down with Alison recently to chat about how a girl from Western Sydney who failed her HSC, has become one of the most influential women in the Australian media landscape today.
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Alison Rice is a bit of a unicorn in the digital media world – she's kind, humble, and above all, real. If you're not in media-land, you may not know her by name, but we’re sure you know her work. Alison is the Group Publisher of Allure Media's Women's Lifestyle Division, and oversees the digital brands Who What Wear, Byrdie Beauty, Pop Sugar and My Domaine.
Today’s conversation is not one of entrepreneurship, or of a business that was birthed in the golden age of Instagram, but it is a story of passion, dedication and hustle, and a lesson in making your dreams come true. We sat down with Alison recently to chat about how a girl from Western Sydney who failed her HSC, has become one of the most influential women in the Australian media landscape today.
Connect with us
Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au
Follow us on Instagram: @lady.brains
Chat to us in the Facebook group: the lady-brains clubhouse
Have a sweet business idea but unsure if it has potential?
Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Previous Episode

Laura Foley - Bali Body
In 2014, Laura Foley quit her day job and moved to Bali with her partner in search of inspiration. Without having to look too far afield, Laura realised she was already onto a winning business idea – vegan and all-natural tanning oils that she was blending and using herself. Despite not having a business or marketing background, Laura started out by gifting her oils to influencers who fell in love with the product and soon enough, the Bali Body brand was born.
With a cult following around the globe and an Instagram page that will make you want to chase the sun all year long, Bali Body is the true embodiment of what it means to take a simple idea and turn it into a beauty brand must have.
Connect with us
Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au
Follow us on Instagram: @lady.brains
Chat to us in the Facebook group: the lady-brains clubhouse
Have a sweet business idea but unsure if it has potential?
Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Next Episode

Bree Johnson - Frank Body
Let's be frank, if you haven’t lathered yourself in some Frank Body or seen babes all over the internet posing in their bathroom covered in coffee scrub, then you need to go take a peek! With just a pocket full of a cash, some ground coffee and a killer brand, our next guest Bree Johnson along with her business partners Jess, Alex and Steve have managed to build a thriving multi-million dollar beauty biz off the back of just one scrub. And not only that the ladies behind Frank also run creative agency Willow and Blake which they started at just 22. Talk about serial entrepreneurs.
We sat down with Bree and learnt that Frank was almost called Piccolo and got the inside scoop on how the team were able to generate an almost 100,000 person waiting list for their long-awaited shimmer scrub.
Connect with us
Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au
Follow us on Instagram: @lady.brains
Chat to us in the Facebook group: the lady-brains clubhouse
Have a sweet business idea but unsure if it has potential?
Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
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