TikTok Mastery: Navigating Social Media for Business Growth with Keenya Kelly- EP 212

HIGHLIGHTS: * Three Doors is a real estate investment company that's shaking up the industry by offering innovative solutions for buyers, sellers, and agents alike. They're disrupting the traditional model of real estate companies and providing creative options for non-traditional buyers who may not qualify for traditional financing. * One of the most interesting solutions Three Doors offers is their lease purchase program, which acts as a bridge to help buyers eventually become homeowners. By acting as the bank on behalf of the buyer, Three Doors is able to offer a viable alternative to traditional financing options for those who may not qualify due to credit or income issues. * The real estate market can be tough to navigate, and there's a real need for alternative financing options. By offering lease purchase programs, Three Doors is helping people get into homes who may not have been able to otherwise. * Real estate agents who know about these alternative financing options have an opportunity to earn more commissions by representing buyers and sellers in these transactions. By being aware of creative solutions like lease purchase programs, agents can offer more options to their clients and differentiate themselves in a crowded market. * One key takeaway is the importance of understanding the seller's situation and tailoring solutions based on their unique needs. Three Doors emphasizes the value of getting creative and offering solutions like leaseback options or quick sales. * Another important point is the importance of transparency when working with buyers. By being upfront about the requirements for purchasing a home through the lease to purchase program, agents can help ensure a smoother process and avoid any surprises later on. * Creative solutions like buying a house subject to the existing mortgage can be a valuable option for clients, but it's important to have a plan in place to mitigate any risk involved. * Lastly, terms can be just as important as price when it comes to real estate investing. Agents who partner with real estate investors like Three Doors can offer more solutions to their clients and potentially earn faster commissions, while also saving time by focusing on properties that are more likely to close.