Lab Coat Agents Podcast

Highlights: In this podcast, explore the world of TikTok marketing and discover: * TikTok and its potential ban in the US. * The dangers of unregulated platforms like TikTok. * How to use TikTok for business and reach 150 million daily users. * Creating relatable and engaging content on TikTok. * The power of TikTok viral sounds. * Effective account management for short-form videos. * Real estate marketing on TikTok and tapping into the boomer generation. * Utilizing TikTok effects for content creation. * The marketing strategy for Lemon8, a TikTok-like app owned by ByteDance. * Embracing new technology and seizing opportunities. Reach out to Kenya Kelly at [email protected] or through her TikTok and social handles.

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Jim Remley, a broker-owner and coach. Jim understands how to start a conversation and go beyond the basics. He is a great teacher who shares his secrets to understanding aspirational and experiential marketing and how it can help you convert more in 2020. If you are struggling to talk to enough people every day to achieve your goals, you need to tune into this podcast episode. Episode Highlights: Jim Remley had a dream of getting into the real estate business. He dropped out of college, walked into a Century 21 office, and began his career. Within twelve months he took 150 listings and got into the top 1% in his region. At 24, he opened an office that he grew to 17 offices over a 15 year period. He sold that business in 2006. Jim’s strategy about how to overcome your age is that you can win with enthusiasm and authenticity. His secret to success was that he outworked his competition and was completely authentic while doing so. It's really important to have your goals set. Have written goals and an action plan behind the goals. If you want to do 20 million dollars, what does that boil down to in terms of a daily action plan? Use the "act as if" approach. Jim is currently using this approach with a weight loss goal. What does a 160-pound person do when they get up in the morning? What does a 20 million dollar producer do with their day? It really is about setting priorities. The difference between successful agents and those who do not succeed is always their daily action plan. Think about your business like you just got a medical license. You have a 2-3 year period where you are essentially an intern. When his agents first go out, Jim teaches them to go after FSBOs and expired listings, learn how to farm, and then at the end of that tunnel he wants his agents to be 80-90% sphere-based within 2-3 years. Your personal life carries into your professional life. Aspirational marketing means we're going to touch on what really drives people to make any kind of housing decision. Housing changes are based on lifestyle changes. One version of aspirational marketing is asking someone about their dream home. When you ask people that question, you're accessing a dream center of their brain. Often people will tell you something local. He will set up a dream search for them. Then every month you send them their aspirational goals. At some point, no question they'll do business with you. The dream search is a fun way to do business with people and have fun conversations. People default to writing an amenities list when writing ads. Jim focuses ads not on the amenities list but on the features that the amenities give you. This way he's selling a lifestyle. Ask if your ads paint a lifestyle picture. Do they create an aspirational goal for someone to be living in the house? Ads should drive curiosity. Hand curation is when the agent handpicks properties that their buyers should absolutely see. This is experiential marketing. Experiential marketing is really only for buyers who are A+ buyers who will be buying in the next 30-60 days. If you're closing 24 deals per year, you're in the top 4% of agents nationwide. The average American has 27 conversations per day. If you could just insert the dream house question into 5 of those conversations each day, your career will transform. The problem is that most agents are afraid of rejection. Everybody likes to talk about real estate. 30 conversations leads to one transaction. You just don't know where transactions will come from. You've got to be outside the box and thinking all the time. Once you get in the habit of turning conversations to real estate, it will become self-reinforcing. Jim provides a starter for easing the conversation into real estate. Tell someone you're in real estate and that you're showing two properties today. Ask them which one they like better. You need excuses to engage people. If you're not taking risks every day, what you want to become is an employee. What you're really providing is an experience. You have to rethink your business as an experience. Create a drip system of videos. This is especially helpful for out of town buyers to help them get to know an area. Provide recommendations that help build a lifestyle experience. When you're in escrow, creating a drip series of process videos. Ask yourself if you've updated your listing and selling presentations recently. When agents start basing their business on referrals, they start phoning in their listing presentations. Every time you're with a seller, even if it's your best friend, you do the full experience. Real time videos can be scaled out to your entire database. A lot of agents get caught up in being perfect. It's good to be perfectly imperfect on video. Jim built a coaching platform based on how he trains his own agents. When a student comes into their path performance coaching, they have hundreds of videos they...

Sharran Srivatsaa, Chief Executive Officer at Kingston Lane and a Principal at Srilo Ventures in Orange County, California, talks to the Lab Coat Agents Podcast host Jeff Pfitzer at LCA Live in San Diego. Sharran talks about the vital lessons he learned while growing his real estate business 10X to over $3.4 billion. Sharran Srivatsaa also discusses how to identify what is broken in your business so that you can fix it to create consistent inventory. Episode Highlights: Sharran Srivatsaa shares his background Sharran’s first success story at college How the exit sale of his first company went What Sharran did after teaching tennis and getting his MBA What business Sharran and a partner bought in California before Kingston Lane Three things needed to fix your real estate business Sharran Srivatsaa explains what Kingston Lane can do to help clients gain more traffic What Sharran tells agents that aren’t willing to consume more learning content How sustainable is it to put out new content every single day? The Hook/Story/Offer mindset for creating videos A great story doesn’t get seen without a great hook to pull people in Find the “only” statement that you can apply to your video as your hook What is next for Sharran Srivatsaa? 3 Key Points: Sharran Srivatsaa, and his partner, grew the business they bought in five years from one office with 32 agents and $300 million in sales to 22 offices with 600 agents and $3.4 billion in sales. The three things to fix your real estate business are traffic, systems, and skills. Our best clients come from our best clients. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Sharran Srivatsaa: Linkedin Website Facebook Kingston Lane: kingstonlane.com Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

During today’s episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with award-winning realtor, Jennifer Seeno Tucker. In this episode, Jennifer shares amazing tips for young agents coming up in their business, struggling agents looking to rebound, and team leaders who want to help their agents get past setbacks. Episode Highlights: Jennifer Seeno Tucker began her career as a physical education teacher then became an entrepreneur with her own preschool fitness business. She began her real estate career as a buyer's agent, working with her mother, a real estate veteran. Her daughter's father suffered a traumatic brain injury that changed their family life dramatically. She learned from this experience how to let go. Letting go of control helped her to see her business differently. After the tragedy, she began to focus on relationships and not just transactions. Take care of your mind, body, and spirit to bring your business success. Finding the right systems for you in your business can be a form of self care. Jennifer adheres to a Mediterranean diet. She found her ideal clients as she learned that people tend to work with others who are like them. She studied the DISC profile carefully to learn how to adjust her communication style to suit different types. Jennifer shares her approach to real estate during the pandemic. During the pandemic, Jennifer has shifted to virtual networking meetings. She even joined a new networking group during this time. Trauma can teach you that you need to keep going despite difficult circumstances. Jennifer was able to list ten houses during the quarantine and put four of them under contract. Trauma can teach you to prepare for the future and to focus on moving forward. Always know your numbers. Reverse engineer everything. Especially if you’re a new agent, focus on doing money-making activities on a daily basis. When she was starting out, Jennifer leveraged her time for money and initially went doorknocking even though she didn't like it. Being proactive created the momentum she needed to move forward with her business. She also created a weekly email to stay in touch with her database. There isn't a silver bullet. Get to work to create momentum. Jennifer still spends time cold-calling. She calls a lot of pre-foreclosures. When you're creating a vision, start with where you live, work, and play first. You can build and grow your business even if you’re working with a small network. When you’re struggling, don’t forget the basics. Scroll through your contacts list. Be consistently present in your Facebook groups. If you don't like social media, it won't break your business. But if you're looking for ways to grow and evolve, social media can help you. Just do it. If you sit on your couch nothing will come to you. What keeps Jennifer in the industry is not money. She loves connecting with people and helping them get from point A to point Z. Discover why you’re really in this business. Jeff explains how he builds relationships with people by using social media. The more you're seen, the more you're perceived as an authority. 3 Key Points: Trauma can teach you that you can keep going even when circumstances are difficult. Prioritize money-making tasks every day to move the needle forward in your business. Doing the work will create momentum. Start somewhere and keep showing up. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Jennifer Seeno Tucker website, Facebook Text Jennifer at (516) 361-2568 Become A Rock Star Real Estate Agent book Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with the CEO of the Veloz Group and host of the Thirty Minute Mentors podcast, Adam Mendler. Adam brings expertise and a high level of leadership across a plethora of industries. He has founded companies in the furniture e-tailer industry, tobacco, and a technology consultant practice. With such a wide range of expertise, Adam has some incredibly insightful advice for those in the real estate industry! Episode Highlights: Adam is an entrepreneur with his toes dipped in multiple industries. Thirty Minute Mentors gives an inside look into how successful people made their way to the top. Advice from successful leaders expands beyond their individual industries. Success comes with many different stories and backgrounds because that’s exactly how people are. Adam dreamed of running an MLB team until he was in his mid-twenties, before he expanded his horizons. His experience across multiple categories of the corporate world led Adam to become an entrepreneur. Custom Tobacco gives customers the ability to create their own private-label cigar at a premium level. Personalization is the perfect accent to a client gift and can help close the sale by showing them that they matter. Adam has been able to find success across different industries and it has allowed him to find success in real estate. The three questions that you must ask yourself about your career that will tell you if you are doing the right thing. People are only good at a few things in life, and really only great at one thing. Surrounding yourself with the right people is vital to the success of every entrepreneurial business. You are going to have bad days, but you have to be able to shake it off and move on. Entrepreneurs must motivate themselves to compete to make the most of every day. Every single person is a leader in one fashion or another, in some area of their life. Great leaders understand that their continued success is reliant on their ability to continually learn throughout their lives. If you have any desire to grow and scale your business to the next level, you have to learn to be an effective leader. To get out of the chaos that the world is in right now, we all have to step up and become better leaders. The best time to begin your leadership journey is right now and it all starts with understanding who you are as a person. The leadership journey is one that continues for the rest of your life. In the world of sales, you have to find common ground at some point or another. 3 Key Points: There is no business, or success story, that falls into the one-size-fits-all category. Figure out what makes you special and unique, and get on that path. Once you find what you are truly great at, and surround yourself with the right people, your business will take off. Leaders come in all shapes and sizes. Being a leader is not limited to those that lead teams and companies. Every single person has the capacity to be a leader in their own lives and communities. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Adam Mendler (Website), (Instagram), (Twitter), (Podcast) Veloz Group Beverly Hills Chairs Custom Tobacco David Halberstam - Author Follow Up Boss Chime Technologies Inc - 833-682-4463