106: How TikTok Could Get You Back In The Marketing Game with Kate Pintor

09/03/20 • 37 min

“It builds trust for people to see an entire human being in terms of coaching and in that particular industry.”-Kate Pintor

In this episode, I sat down for an intriguing interview with Kate Pintor, Marketing Synthesist, and TikTok Expert. Kate helps her clients build strong leadership and work culture that thrives. Kate and I talk about all things TikTok and why entrepreneurs should start considering this platform as an innovative business strategy. This conversation resonates a lot with me, not only because it made the headlines lately, which makes it all the more intriguing, but also because as entrepreneurs, we are always looking for ways to authentically build a connection with the people we serve. And TikTok is apparently moving forward to serve that very purpose. While TikTok swiftly invades the social media space, others remain skeptical about it. Today, Kate talks about why entrepreneurs hesitate to utilize TikTok for their marketing and how to turn those hesitations into motivations instead. Kate also shares important points to remember when creating your content, delivering value, knowing the avatar you’re speaking to, building trust, and so much more! TikTok can be a great platform to get rid of all those boring, mechanical marketing that people don’t buy anymore. If you think that you’re not the quirky, video-creating, dancy-type entrepreneur, click the link below and hear Kate’s tips and strategies on how to get started with your first-ever TikTok story:

https://jayrooke.com/106-Kate-Pintor/

Check out my website: https://jayrooke.com/

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Episode Highlights:

00:52 What’s The Big Deal With Tik Tok

05:01 Tik Tok and Your Business

09:40 Deliver Your Value With Fun!

12:23 Why TikTok Is A Great Platform For You!

17:04 Get Goofy!- How to Get Over The Fear of Exposing Your Vulnerability

22:53 How to Own Your Quirkiness

26:25 Hit Record!- How To Get Started With TikTok

32:04 Show Up!

“It builds trust for people to see an entire human being in terms of coaching and in that particular industry.”-Kate Pintor

https://jayrooke.com/106-Kate-Pintor/

Check out my website: https://jayrooke.com/

Follow me on:

Episode Highlights:

00:52 What’s The Big Deal With Tik Tok

05:01 Tik Tok and Your Business

09:40 Deliver Your Value With Fun!

12:23 Why TikTok Is A Great Platform For You!

17:04 Get Goofy!- How to Get Over The Fear of Exposing Your Vulnerability

22:53 How to Own Your Quirkiness

26:25 Hit Record!- How To Get Started With TikTok

32:04 Show Up!

Previous Episode

105: Save More, Gain More If You Master These Skills: Profitable Hiring and Customer Validation with Derek Andersen

“The goal as an entrepreneur shouldn't be to just continue to work on random ideas in perpetuity. The goal is to find something and to spend all waking energy on that thing.” - Derek Andersen

This week, I had a profound conversation with Derek Andersen, Founder and CEO of Startup Grind and Bevy. Entrepreneurs are visionaries but it takes more than bright ideas for a business to thrive and be firmly grounded. We must make sure we are creating a space where our creativity meets our target audience. I had a lot of insights as Derek and I unbox a lot of good stuff around bootstrapping and profitable hiring. Derek points out where entrepreneurs should direct their resources to ensure they’re not killing their own vision. On top of that, he also gives us some direct and rational tips on getting over failures, creating the future we want, hiring efficiently, and so much more! Evidently, those who we choose to work with have the ability to dictate our results. If your vision includes going from local to global, this link will get you there!

https://jayrooke.com/105-Derek-Anderson/

Check out my website: https://jayrooke.com/

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Episode Highlights:

02:56 Start-Up Grind- From Local to Global

08:55 The Goal Entrepreneurs Should Aim For

16:15 Who’s The Real Visionary

20:22 The Pain of Failure and Its Cure

25:55 How To Have The Future You Want

29:36 Customer Validation: A Sure Way To Seal the Deal

36:00 Save More, Gain More With Exceptional People

40:44 Be Careful Who You Hire!

Next Episode

107: The Best Future Advice To Balance Your Fear Of The Unknown with Kenton Bell

“Things happen differently when we're in... the place where comfort ends, and the unknown begins.” -Kenton Bell

This week, your KPKG hour is turning into your KPKG power! We often say how things are good but we wish we knew how to apply them in our lives. Well, why not! It is my earnest wish to provide richer empowerment hence, I tweaked our weekly bonding a little. As we bring in experts and geniuses in their fields, we also get to watch them live in action. Our first guest in this series is Transformational Coach, Kenton Bell. Just thinking about what tomorrow will bring gives us a bag of anxiety. Evidently, this fear of the unknown caused some to get stuck and others to step backwards. Today, Kenton teaches us how to balance that fear so we can live our intentions, step into our growing edge, create a discovery space where we can build a solid foundation for a future we cannot see, cultivate deliberate decisiveness, be childlike in how we work through our choices, and so much more! If you’re still thirsting for more, let’s turn over the host’s chair to Kenton and watch him live with some of our sponsors. Maybe their questions are also your dilemmas at the moment.

You’re only one click away to get your problems answered!

https://jayrooke.com/107-Kenton-Bell

Check out my website: https://jayrooke.com/

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Episode Highlights:

03:16 Sick and Tired of Being Sick and Tired

08:11 How To Craft A Vision In The Future That Can’t Be Seen

17:57 Step Into Your Growing Edge

26:15 Grab The Opportunity To Make Something Happen

37:06 Why You Should Cultivate Deliberate Decisiveness

43:20 The “Right” Mindset