#256 Nir Eyal - The Psychology Behind the World’s Best Products

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Why do some products fail while others get you hooked for life?
It’s not just the technology or the marketing.
It’s the habits they create:
- Why do we check our phones 150+ times a day?
- How do businesses like TikTok and Duolingo dominate user attention?
- What makes us keep coming back?

These are the principles that build world-changing products.

Nir Eyal, author, lecturer, and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products’, breaks it all down for us in the episode of Kickoff Sessions

Nir has influenced how tech giants design their most engaging platforms and shared his insights into the psychology of habits, retention, and persuasion.

In this episode, we dive into:
- The GEM framework for sustainable businesses
- The science behind the ‘Hook Model’
- How to ethically create habit-forming products
- The future of AI and mass customization
Ready to create a product that people love and build habits that make your life better?
Smash that like button and stay tuned for next week's episode!
Connect with Nir Eyal
LinkedIn: https://www.linkedin.com/in/nireyal/
My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1
(00:00) Preview and Intro
(01:26) The GEM Framework
(03:32) Why Retention Beats Growth Long-Term
(05:31) The Problem with Online Education
(07:11) The Hook Model Explained
(10:47) The Future of AI and Personalized Experiences
(13:15) Manipulation vs. Persuasion
(17:16) Developing Emotional Connection with Customers
(20:49) Creating Value-Driven Products
(26:06) Problems with Unsustainable Models
(30:47) Nir Eyal’s Retention Strategies
(34:12) The Role of Frequency in Building Habits
(37:05) How To Create User Engagement
(40:37) The Importance of Variability in Rewards
(49:32) Traction vs. Distraction: How to Stay Focused

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