Growing Your Brand on TikTok

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📲 Is your social media presence driving real estate business or just getting likes? In this episode of KGCI Real Estate On Air Live, host Ian Wheatley sits down with Tina Beliveau, powerhouse agent, coach, and host of The High Performance Real Estate Agent Podcast, to explore the exact strategies that make social media work for your business in 2025.

Tina shares how she started with just a Facebook profile and grew into a community leader, digital farm expert, and email marketing powerhouse. From past-client Facebook groups to Instagram storytelling and database-building strategies, Tina breaks down how real estate agents can grow with intention and impact no viral video required.

If you’re ready to finally align your social media efforts with real ROI, this is the roadmap.

What You’ll Learn 📌

🔹 [06:32] Why Your Profile Is More Powerful Than Your Page – How Tina’s Facebook presence became a lead-gen machine—long before she paid for ads.
🔹 [12:53] All Marketing Is an Experiment – Tina’s favorite phrase (and reality check) that keeps agents from overthinking every post.
🔹 [24:16] The Power of Facebook Groups – How she built two thriving groups one for clients and one for her digital geographic farm and turned them into $15M in sales.
🔹 [33:20] If She Were Starting Over in 2025 – The exact systems Tina would build first (hint: it’s not a content calendar or Reel).
🔹 [43:02] Boring Wins: Why CRM + Email Still Outperform the Algorithm – The unsexy truth about long-term success and how to automate your way to consistent closings.

Episode Breakdown ⏳

⏳ 00:00 - 02:39 | Opening Monologue – Understanding the “lock-in” effect and the hidden reasons listings are stuck
📰 02:52 - 05:44 | Housing Headlines – Pending home sales up 2%, new build trends, and how agents should educate in a shifting market
🎙 06:08 - 41:00 | Interview with Tina Beliveau – A full breakdown of Facebook and Instagram strategies, digital farming, CRM hacks, and agent marketing mindsets
💡 41:00 - 44:13 | Takeaways Recap – Ian highlights the five biggest insights from Tina’s approach
😆 44:13 - 47:25 | Real Estate Confessions – Combo lock wins, staging checklists in the wrong house, and Febreze gone foul
📣 47:25 - 48:00 | CTA + Friday Focus Preview – Don’t miss Friday’s all-day dive into Social Media Strategies That Win in 2025

🚀 Don’t Just Post Position.

Tina Beliveau proves that real estate agents don’t need to go viral to go big. With a focus on relationships over reach, she shows how CRM, community, and consistency are the winning formulas for today’s market.

📲 Catch It On-Demand: Available now on your favorite podcast app or inside the KGCI mobile app.
📆 Don’t Miss Friday Focus! We’re going deep on what’s working (and what’s not) in real estate social media marketing.
💬 Which platform drives YOUR business? Drop a comment on Facebook or Instagram let’s build strategies together!

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