
Decoding the Messages in Your Numbers
11/22/23 • 13 min
In a recent client session, I had an enlightening discussion that yielded insights applicable to many business owners. Delving into the intricacies of cash flow, we uncovered its pivotal significance for all enterprises, particularly startups, where it can be a determining factor in your success.
Furthermore, we emphasized the critical distinction between client volume and individual client revenue. Join us as we take a comprehensive exploration of these pivotal topics and illustrate their importance with real-world examples drawn from the impactful client session.
What you'll hear in this episode:
[1:20] In this episode, we delve into the importance of tracking your income sources and expenditure, not just your outflows.
[2:22] Primary insight #1 stemming from a recent session with a CFO client - the critical role of cash flow.
[4:33] One common pitfall I often observe in cash flow planning among newer business proprietors.
[5:40] Primary insight #2 extracted from a session with a CFO client - the juxtaposition of clients and revenue.
[9:47] Scrutinize your revenue streams carefully and assess if any should be terminated to free up time for more profitable ventures.
If you like this episode, check out:
QuickBooks Tips to Keep You Out of Your Books and in Your Business with Crystalynn Shelton
Financial Metrics to Know for Service Based Businesses
Questions to Ask Yourself as a CEO
Want to learn more so you can earn more?
Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
In a recent client session, I had an enlightening discussion that yielded insights applicable to many business owners. Delving into the intricacies of cash flow, we uncovered its pivotal significance for all enterprises, particularly startups, where it can be a determining factor in your success.
Furthermore, we emphasized the critical distinction between client volume and individual client revenue. Join us as we take a comprehensive exploration of these pivotal topics and illustrate their importance with real-world examples drawn from the impactful client session.
What you'll hear in this episode:
[1:20] In this episode, we delve into the importance of tracking your income sources and expenditure, not just your outflows.
[2:22] Primary insight #1 stemming from a recent session with a CFO client - the critical role of cash flow.
[4:33] One common pitfall I often observe in cash flow planning among newer business proprietors.
[5:40] Primary insight #2 extracted from a session with a CFO client - the juxtaposition of clients and revenue.
[9:47] Scrutinize your revenue streams carefully and assess if any should be terminated to free up time for more profitable ventures.
If you like this episode, check out:
QuickBooks Tips to Keep You Out of Your Books and in Your Business with Crystalynn Shelton
Financial Metrics to Know for Service Based Businesses
Questions to Ask Yourself as a CEO
Want to learn more so you can earn more?
Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
Previous Episode

Make a Lasting Impression as a Thought Leader with Phil Lashley
Being an expert is one thing, but being able to effectively convey our ideas is another. Today on the show I welcome visual storyteller Phil Lashley to walk us through his FRAME method to help express your ideas in a way that evokes the right emotions and actions.
Phil Lashley is a creative consultant and visual storyteller committed to using visuals to help communicators and innovative teams make their ideas come alive, be better understood and most importantly be remembered.
Instagram:@philLashley
YouTube:@philLashley
LinkedIn:www.linkedin.com/in/phil-lashley-46648114
Website:phillashley.com
How to use the F.R.A.M.E. method
To download FRAME pdf
https://phillashley.myflodesk.com/b1ff5d0c-1137-45bc-9dba-f07b070e0d44
Client Case Study using F.R.A.M.E. method for Signature Frameworks
What you'll hear in this episode:
[04:22] Eliminate boring PowerPoint presentations with visual storytelling.
[8:28] Inaccessible jargon hinders effective communication for experts.
[20:40] Importance of connection in expert communication.
If you like this episode, check out:
3 Keys to a Successful Podcast
How to Build a Winning Affiliate Program
Leveraging Collaborations for Business Growth
Want to learn more so you can earn more?
CFO On Demand click here
Visit https://keepwhatyouearn.com to dive deeper on our episodes
Visit https://keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
Next Episode

Optimizing Networking with Mingle Founder Chelsea Laub
I am thrilled to sit down with the dynamic entrepreneur and networking strategist, Chelsea Laub. Chelsea is the brain behind 'Mingle,' an innovative platform teaching individuals networking skills and personal branding. In this episode, we delve into the art and science of effective networking. How does one make meaningful, long-lasting connections? Are elevator pitches outdated? What is the role of emotional intelligence in networking? Chelsea shares her insights from her unique perspective, along with valuable lessons from her own networking journey. We will talk about everything from the networking technique of 'ten, three, one', to the importance of adding value and serving others through your networking efforts. Helping us optimize our networking strategies, we discuss the changing landscape of networking opportunities in a post-pandemic world, and why it's more important than ever to make the most out of every interaction.
Chelsea Laub is a professional committed to effective networking. She observes that many in the sales industry, including financial advisors, attorneys, real estate agents and insurance professionals, attend networking events without clear intent, rendering these sessions fruitless. Chelsea emphasizes the importance of having an intentional mindset at networking events to yield measurable results. She notes that merely gathering business cards and adding contacts on LinkedIn without further interaction isn't adequate. Hence, Chelsea champions a strategic approach to networking to ensure both meaningful connections and visible outcomes.
Connect with Chelsea Laub:
@mingle.kc on IG
@chelsealaub on IG
What you'll hear in this episode:
[00:50] Networking challenges and solutions for professionals and businesses.
[11:42] Encouraging reciprocity in relationships leads to balance.
[32:30] Strategically navigating post-COVID networking for successful connections.
[33:26] Understanding industry ratios crucial for effective networking.
If you like this episode, check out:
Leveraging Collaborations for Business Growth
How to Network if You Hate Networking Events
How to Maximize the Return on an Unpaid Opportunity
Want to learn more so you can earn more?
Text me the word DAILY to get tips each weekday to get you into a CEO mindset!
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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