How to Work With Tech Start Ups, with Natasha Lytton, Head of Brand at Seedcamp
12/03/20 • 45 min
As someone who used to be marketing director at a well funded tech start up, I know the battles involved in getting the brand as visually relevant and polished as the product.
I also know many of my brand agency coaching clients dream of working with the next tech ‘unicorn’, but don’t know how to get an in.
Which is why I was thrilled to speak with Natasha Lytton, Head of Brand, Marketing and more at Seedcamp, Europe’s most prominent seed fund.
Seedcamp has supplied the initial capital to over 360 startups, including 4 European ‘unicorns': Hopin, TransferWise, Revolut and UiPath. So if someone knows how to work with a tech company, it’s Natasha.
Listen in to this podcast for answers to questions like:
- Why do you think brand design is so often overlooked as a powerful asset by tech start ups?
- To what extent do seed stage brands have budget for brand design?
- What do you see as the best time and way to approach start ups in your space?
- Given limited time and resources, should a startup prioritise product development or brand development?
Show notes:
>> Grab the book Natasha is featured in, you can grab it here to support a good cause:
>> Get the free 5-day mini course: https://kaffeen.club/get-started
>> Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight https://amzn.to/2VnojuT
>>Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos https://amzn.to/3ockDZh
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
- Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.
- Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.
- Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
As someone who used to be marketing director at a well funded tech start up, I know the battles involved in getting the brand as visually relevant and polished as the product.
I also know many of my brand agency coaching clients dream of working with the next tech ‘unicorn’, but don’t know how to get an in.
Which is why I was thrilled to speak with Natasha Lytton, Head of Brand, Marketing and more at Seedcamp, Europe’s most prominent seed fund.
Seedcamp has supplied the initial capital to over 360 startups, including 4 European ‘unicorns': Hopin, TransferWise, Revolut and UiPath. So if someone knows how to work with a tech company, it’s Natasha.
Listen in to this podcast for answers to questions like:
- Why do you think brand design is so often overlooked as a powerful asset by tech start ups?
- To what extent do seed stage brands have budget for brand design?
- What do you see as the best time and way to approach start ups in your space?
- Given limited time and resources, should a startup prioritise product development or brand development?
Show notes:
>> Grab the book Natasha is featured in, you can grab it here to support a good cause:
>> Get the free 5-day mini course: https://kaffeen.club/get-started
>> Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight https://amzn.to/2VnojuT
>>Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos https://amzn.to/3ockDZh
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
- Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.
- Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.
- Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Previous Episode
Winning Speaking Slots For Your Agency with Mark St Andrew
Mark St Andrew is an Event programmer and Creative PR and communications leader with more than 20 years experience. I met Mark when he was Head of Communications and Associate Editor at a little event called the Cannes Lions International Festival of Creativity, where he was responsible for the creation and development of the editorial output for the Cannes Lions brand (the largest and best known festival of creativity and media in the world) and it's associated projects.
Mark is currently curating programming for www.tortoisemedia.com, the slower, wiser news platform. He is also founder of https://www.brandculturetherapy.com/.
Frankly, Mark is one of the smartest, most diplomatic and genuine people I had the pleasure to work with during my time in agency, and I can’t think of anyone better to ask about how to pitch better to events organisers and journalists. Listen in if you want to know more about how to get your agency in front of clients at events
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
- Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.
- Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.
- Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
Next Episode
Paddy Willis of Mission Ventures on Working with Challenger Food and Drink Brands
Today I'm delighted to be joined by Paddy Willis, CEO and co-founder of Mission Ventures, the UK’s leading independent operator of food & drink accelerator programmes.
Mission Ventures has a board that comprises over 80 years of industry experience along with combined exit values of over £50m for challenger brands they have independently co-founded, including New Covent Garden Soup Company, Little Dish and Ape Snacks.
I can't think of someone who can better share insights into the needs and mindset of the scaling challenger brand. I'm confident you'll come away from this episode better equipped to work with your early-stage client partners.
So listen in to hear answers to questions like:
- At what point do brands come to you for help?
- What’s the most common piece of advice you give to food and drink brands?
- What common mistakes do you see early-stage F&B brands make when it comes to design?
- Do Mission Ventures advise on which design firms are the best fit for their brands?
- At what stage do you think agency and brand should seek each other out/ be most beneficial to one another?
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
- Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.
- Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.
- Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
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