Greatest Hits: How To Work With Tech Start Ups, With Natasha Lytton, Head Of Brand At Seedcamp

07/29/24 • 45 min

Kaffeen Espresso | Supercharged Agency New Business & Marketing

Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn’ but struggle with breaking into that space.

This is why I was particularly excited to chat with Natasha Lytton, the Head of Brand and Marketing at Seedcamp, Europe’s leading seed fund.

Seedcamp has provided initial funding to over 360 startups, including four European ‘unicorns’: Hopin, TransferWise, Revolut, and UiPath. Natasha’s extensive experience makes her a wealth of knowledge on collaborating with tech companies.

This conversation was so insightful and impactful that it quickly became one of our top-rated episodes. We’re thrilled to feature it again as part of our greatest hits.

Tune into this episode to get insights on:

Why brand design is often underestimated as a critical asset by tech startups
How seed-stage brands manage their budget for brand design
The optimal time and strategy to approach startups in the tech space
Whether startups should prioritize product development or brand development when resources are limited

Mentioned during this episode:
>> Grab the book Natasha is featured in, you can grab it here to support a good cause.

>> Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight

>> Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<

P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:

Send us a text

Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn’ but struggle with breaking into that space.

This is why I was particularly excited to chat with Natasha Lytton, the Head of Brand and Marketing at Seedcamp, Europe’s leading seed fund.

This conversation was so insightful and impactful that it quickly became one of our top-rated episodes. We’re thrilled to feature it again as part of our greatest hits.

Tune into this episode to get insights on:

Why brand design is often underestimated as a critical asset by tech startups
How seed-stage brands manage their budget for brand design
The optimal time and strategy to approach startups in the tech space
Whether startups should prioritize product development or brand development when resources are limited

Mentioned during this episode:
>> Grab the book Natasha is featured in, you can grab it here to support a good cause.

>> Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight

>> Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<

P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:

Previous Episode

Interview: How Booking 85% Of Your Yearly Clients In Just 3 Months Feels With Hunter Ruthven

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In this episode we're joined by a former client of Kaffeen and marketing expert, Hunter Ruthven.
Hunter is a former business journalist who created and led a number of B2B media titles designed to support small and medium-sized business leaders tackle the key challenges of the day. He then spent six years at Be the Business, a charity set up to help British businesses overcome productivity challenges. It was here that he learned first hand how to use creative storytelling to change behaviour and inspire change. He now leads a content-first commercial strategy at health tech company Thalamos, which is digitising the Mental Health Act to improve patient outcomes.
Together we delve into the nuances of achieving high return on investment through affordable yet strategic marketing efforts, and discuss the importance of strategic thinking, customer engagement, and content-driven support.
It's always a pleasure to work with clients like Hunter, and to witness the success of profit for purpose businesses like Thalamos who better patient outcomes.
This is one you won't want to miss, tune in to hear the full episode!
>> Learn more about Thalamos here.
>> Follow Hunter on LinkedIn here.

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<

P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:

Next Episode

Greatest Hits: How To Approach Clients With Anna Corbett Of Organix

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This top-rated episode resonated with so many listeners, we're thrilled to share it again and reach as many people as possible.

Currently overseeing the portfolio at Organix Brands, Anna has an impressive background working with household names such as Twinings, Ovaltine, Billington’s sugar, Allinson flour, Silver Spoon, Barclays, Badger Ales, and Rio soft drinks.

I first met Anna when she was the Brand Marketing Manager at Badger, and she was a client of the agency I was working with at the time. Known as everyone’s favorite client to work with in the studio, Anna has a remarkable way of giving feedback. I knew her insights would be invaluable for an honest discussion about client relationships.

Join us for valuable insights on what clients want to hear, the best times to approach them, common pitfalls to avoid when introducing your agency, and how Anna selects her partner agencies today.

>> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE <<

P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time: