8 Selfish Reasons to Send the Elevator Down
09/18/22 • 11 min
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Kindle Edition by Ryan Holiday
It maybe fairly old by this point (8 years at time of writing) but by no means is this book out of date. When I was in tech start up world, this was my bible. If you've got a marketing budget of closer to zero than squillions, how are you supposed to create a movement around your product or service? How can you get to your first thousand - or million - clients?
Although written with SaaS founders in mind, I strongly believe there is something here for every person with marketing in their remit.
Clients From Hell: A collection of anonymously-contributed client horror stories from designers by Anonymous
A cult phenomenon among those who work in graphic, print and web design — and those lucky enough to have discovered the namesake blog — Clients From Hell has been bringing readers to tears with its unbelievable and always hilarious anecdotes from the twenty and thirty-somethings on the frontlines of design. It'll help you realise which clients to appreciate, and which you should probably shed for your own good.
The Boron Letters by Gary Halbert
Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing. This is a timeless classic that holds true even though the thoughts were penned as far back as 1984. Fewer people appreciate the power of words than Gary, and it all holds true today. If words are part of your service, this is a must-read.
ReWork: Change the Way You Work Forever by Jason Fried
P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle:
📚 Start with my free book
Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue.
(It’s written for agencies, but packed with advice any service provider can use.)
👉 Grab it free: https://kaffeen.co/book
🚀 Build your lead system with LinkedIn Lead Liftoff
A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required.
We’ll build it, set it up, and show you how to run it in under 30 minutes a day.
👉 Learn more: https://kaffeen.co/llo
🎧 Tune into the podcast
Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise.
👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn
💬 Work with me 1:1
I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot.
👉 Book a consult: ...
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Kindle Edition by Ryan Holiday
It maybe fairly old by this point (8 years at time of writing) but by no means is this book out of date. When I was in tech start up world, this was my bible. If you've got a marketing budget of closer to zero than squillions, how are you supposed to create a movement around your product or service? How can you get to your first thousand - or million - clients?
Although written with SaaS founders in mind, I strongly believe there is something here for every person with marketing in their remit.
Clients From Hell: A collection of anonymously-contributed client horror stories from designers by Anonymous
A cult phenomenon among those who work in graphic, print and web design — and those lucky enough to have discovered the namesake blog — Clients From Hell has been bringing readers to tears with its unbelievable and always hilarious anecdotes from the twenty and thirty-somethings on the frontlines of design. It'll help you realise which clients to appreciate, and which you should probably shed for your own good.
The Boron Letters by Gary Halbert
Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing. This is a timeless classic that holds true even though the thoughts were penned as far back as 1984. Fewer people appreciate the power of words than Gary, and it all holds true today. If words are part of your service, this is a must-read.
ReWork: Change the Way You Work Forever by Jason Fried
P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle:
📚 Start with my free book
Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue.
(It’s written for agencies, but packed with advice any service provider can use.)
👉 Grab it free: https://kaffeen.co/book
🚀 Build your lead system with LinkedIn Lead Liftoff
A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required.
We’ll build it, set it up, and show you how to run it in under 30 minutes a day.
👉 Learn more: https://kaffeen.co/llo
🎧 Tune into the podcast
Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise.
👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn
💬 Work with me 1:1
I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot.
👉 Book a consult: ...
Previous Episode
The Irony of Pricing Higher Than is Comfortable
If you feel you're undercharging, you're in company. Industry-wide, designers are often hung up on charging for time because of the decades they've spent filling in timesheets. Here's how to get over this money block.
P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle:
📚 Start with my free book
Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue.
(It’s written for agencies, but packed with advice any service provider can use.)
👉 Grab it free: https://kaffeen.co/book
🚀 Build your lead system with LinkedIn Lead Liftoff
A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required.
We’ll build it, set it up, and show you how to run it in under 30 minutes a day.
👉 Learn more: https://kaffeen.co/llo
🎧 Tune into the podcast
Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise.
👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn
💬 Work with me 1:1
I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot.
👉 Book a consult: ...
Next Episode
How To Hire Your First Marketing Employee
For many design firms, the first marketing/ new business person's hire represents an exciting marker of growth. A kind of milestone that says you've made it, and a signifier of your ambition to scale.
It also represents a resignation that you can't do it all, and that you're willing to relinquish the outward message of your agency to another, more specialist person.
Only most agencies can't afford for their first marketing hire to be a specialist. More often than not, they hire someone junior who has enthusiasm but needs direction. The direction that the business owner can't give. After all, that's the reason they hired someone in the first place.
I know, because I was that young hire, and here is what I would recommend, having been in that position.
If you prefer to read this rather than listen, hop to our blog: https://www.kaffeen.club/blog/how-to-hire-your-first-marketing-employee
P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle:
📚 Start with my free book
Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue.
(It’s written for agencies, but packed with advice any service provider can use.)
👉 Grab it free: https://kaffeen.co/book
🚀 Build your lead system with LinkedIn Lead Liftoff
A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required.
We’ll build it, set it up, and show you how to run it in under 30 minutes a day.
👉 Learn more: https://kaffeen.co/llo
🎧 Tune into the podcast
Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise.
👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn
💬 Work with me 1:1
I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot.
👉 Book a consult: ...
If you like this episode you’ll love
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Content Inc. - The Podcast
The How of Business - How to start, run & grow a small business.
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
Design Life
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/kaffeen-espresso-supercharged-agency-new-business-and-marketing-241252/8-selfish-reasons-to-send-the-elevator-down-26842753"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 8 selfish reasons to send the elevator down on goodpods" style="width: 225px" /> </a>
Copy