Should You Write a Book? (Ally Machate)

06/22/22 • 30 min

3 Listeners

Ally Machate, CEO of The Writer’s Ally, is on a mission to help authors make great books and reach more readers. Publishing a book can help coaches share their expertise, experience and methods with so many more people than they could ever reach one-on-one.

In this episode, Melinda and Ally help listeners sort through the whys and hows of writing a book and provide clarity on the reality of becoming an author.

In this episode we discuss:

What are reasons a coach should not write a book?
What are reasons a coach should write a book?
How can a book benefit your coaching business?
Overcoming common mindset blockages for writing a book.
What is the process of writing a book?
What are signs you are ready to write a book?
What to do if you have way too much content for one book.
What is a ghostwriter?
Should you consider writing a book with others or contributing to an anthology?
What are the different kinds of books a coach can write?
Having realistic expectations about writing, publishing and selling a book.

“If you don't have the right mindset going into something, it's going to be just that much harder and more miserable and probably less successful.”
– Ally Machate

Ally Machate is on a mission to help authors make great books and reach more readers. As an author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. Ally leads a diversified team of professionals who specialize in helping serious authors to write, publish, and sell more high-quality books.

Resources or websites mentioned in this episode:

Credits:

Guest: Ally Machate
Host: Melinda Cohan
Producer: Cynthia Lamb
Executive producer: Danny Iny
Scripted and assembled by: Michi Lantz
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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• Music and SFX credits:

•Track Title: Clouds

Artist Name(s): Acreage

Writer Name: Marshall Usinger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coastline Dream

Artist Name(s): Wild Sky

Writer Name: Adam Simons

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

•Track Title: Stars & Trees

Artist Name(s): Outside The Sky

Writer Name: Dustin Ransom

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Should You Write a Book? (Ally Machate) Coming soon.

~~~~~

In this episode, Melinda and Ally help listeners sort through the whys and hows of writing a book and provide clarity on the reality of becoming an author.

In this episode we discuss:

What are reasons a coach should not write a book?
What are reasons a coach should write a book?
How can a book benefit your coaching business?
Overcoming common mindset blockages for writing a book.
What is the process of writing a book?
What are signs you are ready to write a book?
What to do if you have way too much content for one book.
What is a ghostwriter?
Should you consider writing a book with others or contributing to an anthology?
What are the different kinds of books a coach can write?
Having realistic expectations about writing, publishing and selling a book.

“If you don't have the right mindset going into something, it's going to be just that much harder and more miserable and probably less successful.”
– Ally Machate

Resources or websites mentioned in this episode:

Credits:

Guest: Ally Machate
Host: Melinda Cohan
Producer: Cynthia Lamb
Executive producer: Danny Iny
Scripted and assembled by: Michi Lantz
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

• Music and SFX credits:

•Track Title: Clouds

Artist Name(s): Acreage

Writer Name: Marshall Usinger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coastline Dream

Artist Name(s): Wild Sky

Writer Name: Adam Simons

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

•Track Title: Stars & Trees

Artist Name(s): Outside The Sky

Writer Name: Dustin Ransom

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Should You Write a Book? (Ally Machate) Coming soon.

~~~~~

Previous Episode

Let’s Get Quizzical (Ryan Levesque)

Ryan Levesque is the CEO of The ASK Method®, a company that teaches business owners how to launch and grow their online business. He’s a master at using online quizzes to generate leads and funnel them into paying clients.

In this episode, Ryan shares his quiz-funneling methods with tons of real-world examples and useful advice. He also reveals a very special offer for listeners of Just Between Coaches (link shown below).

In this episode we discuss:

How can using quizzes generate leads?
Why are online quizzes so effective?
What is a quiz funnel vs. a sales funnel?
How using a quiz funnel can help those who have difficulty selling.
How do you get potential leads to find and take your quizzes?
How using quizzes can help you overcome imposter syndrome.
What are the different kinds of quizzes and which are the most effective in converting leads?
How using quizzes can help you to tailor your services to your clients’ needs.
How quizzes help potential clients experience and trust you before they become a paying client.
What are the most common mistakes that people make when using quizzes?

“No matter what, people are buying you, and [with quizzes] they have an opportunity to experience you in a bite-size way.”
– Ryan Levesque

Ryan Levesque is the CEO of The ASK Method®. He is also the national best-selling author of ASK, which was named by Inc. Magazine as the #1 Marketing Book of the Year. His latest book, CHOOSE, is available now. His work has been featured in the Wall Street Journal, Harvard Business Review, USA Today, Forbes and Entrepreneur. His work has also been featured on television networks, such as NBC and Fox. Over 250,000 entrepreneurs subscribe to his email newsletter, in which he offers business advice. He has built a highly-profitable $10M+/year business across 23 different niche markets, building an email list of over 4.1M people.

Ryan is a co-founder and investor in Bucket.io®, the leading marketing funnel software for building quizzes, assessments, and segmentation funnels. A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.

Resources or websites mentioned in this episode:

Mirasee
Coaches Console
Ryan’s website
Ryan’s LinkedIn
Ryan’s FREE OFFER - QUIZ Funnel Workshop

Credits:

Guest: Ryan Levesque
Host: Melinda Cohan
Producer: Cynthia Lamb
Executive producer: Danny Iny
Assembled by: Michi Lantz
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

• Music and SFX credits:

•Track Title: Clouds

Artist Name(s): Acreage

Writer Name: Marshall Usinger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coastline Dream

Artist Name(s): Wild Sky

Writer Name: Adam Simons

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

•Track Title: Stars & Trees

Artist Name(s): Outside The Sky

Writer Name: Dustin Ransom

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Let’s Get Quizzical (Ryan Levesque) Coming soon.

~~~~~

Next Episode

Goodbye Technophobia (Mary Williams)

Mary Williams is the founder of Sensible Woo, a company that helps business owners find harmonious balance with technology. She is also an integral part of the Education team at Mirasee. Mary specializes in human-computer interaction and knows just how to soothe technophobia.

In this episode, Melinda and Mary simplify the most common tech barriers and untangle the chaos.

In this episode we discuss:

What needs to be automated and when.
How to let your tech savvy grow with your business.
What you need starting out (it’s not as much as you might think).
The first and most important thing you need to have in place.
Why keeping it simple is the best way to go.
How choice and confusion might be keeping you stuck.
Why it’s important to see your technological systems from your client’s point of view.
What is Offer-Market Fit, and how does it affect your technological needs?
What role do anxiety and mindset play in tech chaos?

“When you're just sort of desperately grabbing at things to try to make something happen, that's when you know you're in a dangerous spot.”
– Mary Williams

Mary is the Chief Technology Therapist at Sensible Woo, where she teaches highly sensitive & neuro-divergent online business owners how to replace technological chaos with a harmonious system. Through programs like Digital Feng Shui, her clients optimize their business foundation from an emotional and intuitive perspective so that they can delegate and automate without wasting time, money, or energy.

Mary is an accredited librarian with her Master of Science in Information from the University of Michigan School of Information. She started her career as a digital archivist in Los Angeles for big brands like Disney Animation and Guthy-Renker. After overseeing technology for a library system in Austin, Texas, she leapt out of the 9-to-5 with consulting contracts for technology start-ups and entertainment firms like Fandango.

Working in diverse environments on software development teams and digital asset management projects, Mary earned the nicknames "The Glue" and "The Translator" and discovered her talent & passion for helping humans connect with the digital world in greater harmony. She's now the Chief Technology Therapist of her own coaching & education business and empowers her clients to become their own best tech gurus.

After experiencing Business Ignition Bootcamp, Mary jumped right into the Expert Business Launchpad, and then went full out in the ACES program with Mirasee. She found stability in her business as a Mirasee student and is thrilled to be part of the coaching family that nurtures so many entrepreneurs into reaching their dreams & goals.

Resources or websites mentioned in this episode:

Credits: