025: How Kari Schell Turned Her Hobby into a Successful Membership Business

Kari Schell was an accountant who loved to quilt. When she retired, she decided to see if she could do something meaningful with her quilting business. At On Point Quilter, she helps other quilters unleash the power of the Electric Quilt software. She provides 10-minute video lessons and written instructions to make using Electric Quilt a joyful experience.

She didn’t discover this winning formula overnight. At first, she focused on a number of different niches, but a campaign that led to more sign-ups and testimonials than any other in her history showed her exactly how to best serve her audience.

Today, Kari joins the podcast to talk about how she turned her passion into a means to authentically serve thousands of people, the importance of keeping it simple, and what you can do to replicate her success with your own membership site.

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