Margy's New Podcast: We Get It, Your Dad Died
04/26/21 • 18 min
Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy!
On this episode of Monetize the Mic, Jess puts Margy in the guest spotlight to talk about Margy’s new podcast We Get It, Your Dad Died.
Jess first asks Margy, why did you decide to start this podcast?In 2015, while Margy was living in Taiwan, she learned that her dad had died by suicide. As an only child, Margy was incredibly close with her parents and this was a life-shattering moment. Now, six years later, it still remains a horrible loss. However, Margy realizes that a lot of the things she has in her life she would not have if she hadn't been through such a challenging struggle.
Margy started doing some research into high-achieving grievers and the relationship between loss and success. She wanted to start a show where she interviews high-achieving entrepreneurs who have suffered a serious loss. Margy wants to talk to them about what that experience was like, how it shaped them, and also what became possible in their life because of that loss.
Margy wants to prove that there are ways to turn the setbacks into positives in our lives.
A seed of her idea for this podcast came from Iconic, an Ali Brown event, in Miami on the beach, just days before lockdown in 2020. Margy started talking to a friend and fellow entrepreneur, Brandi Bernoskie, about the death of Brandi’s mom. She was really moved by Brandi’s story and felt like these conversations could be incredibly powerful on a podcast.
Margy decided that her podcast would focus on interviewing 7-figure + entrepreneurs who have a story of loss that they are willing to share.
Jess also wants to know, what was the process like of producing this podcast?
Margy came up with the concept and she started posting in mastermind groups and the Interview Connections client network group to find people who would be interested in sharing their stories. She knew that she had entrepreneurial friends who were at this level who had incredible stories to share. The interviews gave the show the momentum that it needed. Margy just started recording the conversations and took it from there.
The next question Jess has for Margy is, who is your audience?
Margy didn’t make this trying to please anyone in particular. Her goal was to share important and powerful conversations and to make a show that she herself loves. She feels like this podcast has a wide demographic. Margy’s hope is that this podcast will resonate with anyone who has experienced grief or loss.
Secondly, Margy is interested in reaching entrepreneurs who are interested in how high-achievers approach setbacks. After giving interview after interview, Margy realized that her podcast gave a kind of blueprint for how to thrive through the most negative events.
Finally, Jess asks, how do you monetize a show that is seemingly not related to your business?
Margy explains that when you're a guest on podcasts, you're sharing your story and that is what is going to resonate with people. It’s not really an infomercial for your service or your product, you’re trying to get the listeners to resonate with you personally.
All of the content that we create, when we genuinely want to be of service and do great work magnetizes clients to us no matter what industry we’re in!
Search "We Get It Your Dad Died" wherever you listen to podcasts on April 29th to listen to the first season!
Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy!
On this episode of Monetize the Mic, Jess puts Margy in the guest spotlight to talk about Margy’s new podcast We Get It, Your Dad Died.
Jess first asks Margy, why did you decide to start this podcast?In 2015, while Margy was living in Taiwan, she learned that her dad had died by suicide. As an only child, Margy was incredibly close with her parents and this was a life-shattering moment. Now, six years later, it still remains a horrible loss. However, Margy realizes that a lot of the things she has in her life she would not have if she hadn't been through such a challenging struggle.
Margy started doing some research into high-achieving grievers and the relationship between loss and success. She wanted to start a show where she interviews high-achieving entrepreneurs who have suffered a serious loss. Margy wants to talk to them about what that experience was like, how it shaped them, and also what became possible in their life because of that loss.
Margy wants to prove that there are ways to turn the setbacks into positives in our lives.
A seed of her idea for this podcast came from Iconic, an Ali Brown event, in Miami on the beach, just days before lockdown in 2020. Margy started talking to a friend and fellow entrepreneur, Brandi Bernoskie, about the death of Brandi’s mom. She was really moved by Brandi’s story and felt like these conversations could be incredibly powerful on a podcast.
Margy decided that her podcast would focus on interviewing 7-figure + entrepreneurs who have a story of loss that they are willing to share.
Jess also wants to know, what was the process like of producing this podcast?
Margy came up with the concept and she started posting in mastermind groups and the Interview Connections client network group to find people who would be interested in sharing their stories. She knew that she had entrepreneurial friends who were at this level who had incredible stories to share. The interviews gave the show the momentum that it needed. Margy just started recording the conversations and took it from there.
The next question Jess has for Margy is, who is your audience?
Margy didn’t make this trying to please anyone in particular. Her goal was to share important and powerful conversations and to make a show that she herself loves. She feels like this podcast has a wide demographic. Margy’s hope is that this podcast will resonate with anyone who has experienced grief or loss.
Secondly, Margy is interested in reaching entrepreneurs who are interested in how high-achievers approach setbacks. After giving interview after interview, Margy realized that her podcast gave a kind of blueprint for how to thrive through the most negative events.
Finally, Jess asks, how do you monetize a show that is seemingly not related to your business?
Margy explains that when you're a guest on podcasts, you're sharing your story and that is what is going to resonate with people. It’s not really an infomercial for your service or your product, you’re trying to get the listeners to resonate with you personally.
All of the content that we create, when we genuinely want to be of service and do great work magnetizes clients to us no matter what industry we’re in!
Search "We Get It Your Dad Died" wherever you listen to podcasts on April 29th to listen to the first season!
Previous Episode
Leveraging Instagram with Heather Steinker
On this episode of Monetize the Mic, Jess sat down with Interview Connections client Heather Steinker to talk about leveraging Instagram!
Following the crumbs in the chaos is a full-time job. As a busy mom of three, a wife to a traveling hubby, and keeping it weird in Austin, Texas, it’s safe to say that Heather’s life is far from boring. Running a household with three young kids takes strategy and a system to keep things moving, like a well-oiled machine.
After many moms came to her asking “How do you do it? I swear you have more time in the day than anyone else,” Heather wanted to show them the way! She created Chaos n’ Cookies to help busy mompreneurs stress less and save time through helpful tools and systems to increase productivity in their lives. Heather teaches her clients to be more efficient in their homes or running their businesses, working smarter and not harder.
In addition to running her coaching business as CNC’s CEO, Heather is a certified coach for a premier virtual fitness and nutrition program helping others feel better while sustaining a healthy lifestyle. Heather gained 10+ years of experience as a Director of Marketing, building multiple court reporting companies.
Oh, and if she wasn’t busy enough, she maintains her own column called “How-to with Heather'' for a local neighborhood magazine, where she teaches her community fun hacks to be more self-sufficient with common household tasks. You can catch her weekly on her Chaos n’ Cookies Podcast, which ranked #80 in Parenting on the USA charts. Heather is helping mompreneurs chip away, one problem at a time.
Social media and Instagram became a tool that Heather started to use when she became a wellness coach. Heather had a sales and marketing background, but when she went into the online space, she knew she had to start using Instagram. At first, Heather didn’t know anything about it!
She sat down and decided to learn all the ins and outs of Instagram so she could use it well. Eventually, people started asking Heather for help with their own social media, so now Heather teaches mompreneurs and entrepreneurs how to best leverage social media, especially Instagram!
Jess first asks Heather about Instagram reels. Reels are funny, entertaining, and can be of such great value to a business. How can entrepreneurs be using them?
Instagram reels are king right now. When these platforms roll out something new, it’s like their new baby, and the algorithm really favors it. Heather explains that if you’re not using reels, you need to be. Heather knows that a lot of entrepreneurs feel intimidated by reels. She sees a lot of pushback because it can look goofy. Entrepreneurs will say, “That’s not me, I’m not going to do that.” But Heather explains that Instagram reels are getting pigeonholed. You don’t have to do goofy dances to leverage Instagram reels.
As an entrepreneur, you could use reels to show a demo or tutorial that demonstrates your value!
Heather goes on to explain the differences between stories, reels, and IGTV. Stories are 15-second clips that stay on Instagram for 24 hours. Stories are for your nurture sequences. They help nurture people who are already following you.
Reels are between 15 and 30 seconds. Reels are more of a viral strategy to get new followers. Reels tend to convert people to become your followers. If your video is between 30 seconds - 1 minute, it goes on your grid. If it’s over 1 min, it will become an IGTV video. Reels are a strategy for video content between your stories and your grid.
Jess then asks Heather what she can tell us about the algorithm. How do you get more of your followers to see your story?
Heather emphasizes the importance of hashtags! You can use hashtags on both your grid posts as well as your stories. Hashtags will extend reach with your stories because hashtags are basically neon signs saying, “Look at me, check me out over here!” Hashtags don’t create engagement, but it gets people to your content. Content is what will get your followers to engage.
Jess asks Heather, how do you choose what hashtags to use?
Heather recommends searching a hashtag to see who is using it and get inspiration that way. Use ones that are specific to your brand. Then you’ll want to use ones that are specific to your niche. In addition, you’ll want to do a series of relevant hashtags just to the post itself.
You can add hashtags in the comments or in the post. If you have a really long post, you’ll need all that character space. If you don’t have space, add the hashtags to the comments. Other people put it in the comments to make it look cleaner. The other strategy of putting hashtags in the comments is that FB or IG doesn’t know it’s you, but it knows that you’re getting a comment. They see it as engagement. It gives it a little bit of a one-up!
Heather reminds us that we have between 10 to 30 minutes ...
Next Episode
Content Marketing
On this episode of Monetize the Mic, Jess and Margy talk about the importance of content marketing.
Jess and Margy agree that content marketing should be resources, information, and other content that provides value. Margy finds that she doesn’t identify with marketing. For her, it feels cold and it feels out of alignment. Margy comes from a place of always wanting to give valuable information and having important conversations.
If you feel like Margy does, her number one tip is to find what makes you different. Don’t just parrot what other people are saying in a crowded online space. It’s so powerful to hear someone saying something different in a sea of online noise.
When Jess and Margy coach their client, they really dig in on their client’s messaging. They focus on the client’s company vision, and how they can infuse that in their interviews. When that happens, their marketing and their content messaging is something that makes people listen.
People always ask Jess if content marketing should be paid or free. Jess feels that if it’s paid, it’s no longer content marketing. It becomes a product. The reason content marketing works so well is because it’s free and anyone can access it.
A lot of people will respond with something like, “I put a lot of work into my content, I want people to pay for it.” Jess reminds us of the power of reciprocity. If you put a lot of work into your content, your podcast, your launch, your videos, etc, people feel that gift that you’re giving to them. This will make people feel more likely to want to work with you!
Nobody will want to pay for you until they’ve seen what you can do. And the best way for them to see what you can do is content marketing! You should also keep in mind that it’s strategic to create content marketing in multiple different ways because people learn in different ways.
- The number one content marketing strategy Jess and Margy recommend is, of course, podcasting. Podcasting is a great way to reuse content, increase visibility, and get in front of a trusting audience. Podcast guesting is easier to start with, rather than creating your own podcast and hosting. Guesting will get you out there. It gets you familiar with the space. It’s a really easy way to create a content machine with podcasting as the center of the wheel. From one podcast interview, you can create written blog posts, videos, audiograms, emails, etc. You can also accomplish this by hosting your own podcast, which is an amazing thing to do, but it can be overwhelming especially at first. Jess and Margy definitely recommend starting with guesting so you can get your feet wet in the podcasting community!
- The next content marketing tactic Jess and Margy discuss is videos! People love consuming content visually. There are so many ways you can utilize videos, whether it’s pre-recorded videos, Instagram reels, or Facebook lives. There is definitely a different energy with live videos when you have people interacting with you in real-time. In any video content marketing, hearing someone’s voice is a great way to connect with someone! Videos allow you to do that. A viewer will really get to see you, your body language, your voice inflections, and everything that makes you, you. Video can leave a lead feeling much more connected with you than other content marketing strategies.
- The final content marketing piece is written content. Jess could devote a whole episode about writing a book, and if that is something you’re interested in doing, a book can be a fantastic way to get your content out into the hands of your leads. Some people will gravitate toward books, especially if they feel like they need to take a break from screens. Other great written content includes LinkedIn articles, episode descriptions, and blog posts!
Margy’s recommendation is don’t do nothing if you can’t do all of it. The most important thing is consistency. If you’re overwhelmed by all of these different strategies, just start with one! Entrepreneurs who are really good at content marketing know they are playing a long game. They do not expect to do one video and reap all the rewards of content marketing. When you really want to give value and when you understand that this is a long game, that is when you will see success.
Another recommendation from Jess and Margy is to block out time for content. Jess and Margy pick one day and plan their entire month’s content. Just start showing up and keep going. You’ll get better with consistency. You may feel like you’re screaming into the void but people are watching. A lot of people are lurkers. They just look, they don’t interact. Once they’re ready to buy, they’ll reach out. Margy herself is a lurker, so she can attest to that!
Immature entrepreneurs give up if they don’t see success right away. Mature entrepreneurs are consistent. This is a long game, you have to keep go...
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