S2E21 - Lindsay Zaltman of Olson Zaltman

06/19/19 • 30 min

We have a great episode of Intellicast for you this week! Adam and Brian are joined by Lindsay Zaltman, CEO and Partner at Olson Zaltman. He joins the guys to talk about how he got his start in market research, his involvement in the Advisory Board of the University of Georgia’s Master’s of Marketing Research (MMR) program, and Olson Zaltman’s patented research technique, ZMET (Zaltman Metaphor Elicitation Technique). The guys then have some fun getting to know Lindsay better through the 4P’s, including a great new Mount Rushmore of the top 4 foods to have before an execution. This is a great episode! To learn more about Olson Zaltman, visit their website here. (http://olsonzaltman.com) You can sign up to receive their newsletter, Deep Dives, here. (http://olsonzaltman.com/newsletter) You can connect with Lindsay on LinkedIn (https://www.linkedin.com/in/lindsay-zaltman-8b3914/) or on Twitter at @lzaltman.

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Previous Episode

S2E20 - Tableau, Facebook, and Bee Stings

It’s episode 20 of the second season of Intellicast! On this week’s episode, the guys talk about the latest market research news including Salesforce’s acquisition of Tableau, Facebook’s announcement of a new research app that tracks what people do on their phone, and more. Adam also gives a rant about summer bugs, which leads to a childhood story that you have to hear. With the recent injury to Kevin Durant, the guys give a new Mount Rushmore of injuries. This is a good one! You can contact the show at [email protected] or on Twitter at @EMI_Research or @Intellicast1.

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Next Episode

S2E22 - The Research Geek Jake Pryszlak

We have another great episode of Intellicast for you to enjoy this weekend! Joining Adam and Brian this week is The Research Geek, Jake Pryszlak. He talks about how he got his start in the market research industry and why he started The Research Geek blog. Jake also talks about how MRxChat, the monthly Twitter chat, got started, and the launch of his new YouTube channel. The guys then switch gears and we get to know Jake more personally, including his music tastes, a new research rant of the week, and a new Mount Rushmore (which almost went off the rails a bit!). This a great episode to get you into the Fourth of July week! You can connect with Jake on LinkedIn (https://www.linkedin.com/in/jacobpryszlak/) or on Twitter at @Jake_pryszlak. You can check out Jake’s blog here: https://researchgeek.co.uk/ Visit Jake’s new YouTube channel here: https://www.youtube.com/channel/UCaeE5ytglOUKgcVxO8nAAyg If you want to check out the past MRxChats or tune in to future ones, follow the hashtag #MRxChat on Twitter.

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