Intellicast

Welcome back to Intellicast! On today’s episode, Michael Willens, Managing Director and Partner at Adler Weiner Research, joins Brian Lamar and Producer Brian to talk about the challenges in-person facilities have faced, along with the changes they have made to made clients and participants feel safe to return in in-person qualitative research. Kicking off the episode, Michael talks about the challenges his organization faced when the COVID lockdown began, and how he navigated it. This included how to navigate in different geographic regions where the restrictions differed. Michael then talks about the opportunity they uncovered during 2020 that has led to a lucrative new market for his organization. He also discusses the partnerships and relationships he developed over time and how he leveraged them during the crisis. The guys then talk about different industries they have seen either increase or pull back their research efforts, both from a qualitative and quantitative perspective. There are a few industries that might surprise you! Finally, Michael talks about the safety precautions that they have put in place to ensure that they are not only following the CDC guidelines but how they are going above and beyond to make respondents feel safe in their facilities. If you want to connect with Michael, you can reach him by phone at 310-440-2330, by email at [email protected], or on LinkedIn (https://www.linkedin.com/in/michael-willens-9849089/). You can learn more about Adler Weiner by visiting their website www.adlerweiner.com. Thanks for listening! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! On today’s episode, Jason Inderhees joins Brian Lamar and Producer Brian to discuss all the latest market research news. Kicking the episode off, the guys talk about a recent video by Lisa Wilding Brown on Bob Lederer’s podcast responding to an article by Grey Matter. They guys were happy to see Lisa standing up for the sample industry and talked about how this type of lobbying is needed. You can get more details here: https://www.linkedin.com/posts/lisawildingbrown_response-to-more-dirty-secrets-of-online-activity-6770749885919625217-eIU- Next, the guys talk about InnovateMR’s new service, VisionSuite, and its various components. They then turn their attention to Imperium’s new automated respondent score called, QualityScore. Jason talks about the large number of new respondent or quality metrics that have launched recently, and how they all seem to have “score” in their name. He voices his concern that there it will be difficult from a client's perspective to understand the quality because all the scores are different. In the next segment, we had a listener submission for our ongoing talks about company names with a unique spelling. The company this time around is Vypr. Next, the guys talk about Ipsos’s 2020 results. While they reported a decline in revenue for the full year, they did see revenue growth in Q4. They guys find that this is another factor showing the recovery of the industry from 2020. In the last couple of stories, the guys talk about Annie Pettit’s new role with E2E Research and the new partnership between DISQO and Research Results. Finally, the guys talk about the new conference that Patrick Comer has launched in New Orleans, called the ResTech conference. You can find more details here: https://www.noew.org/event/6d45431e-0aef-41c8-b8ac-9ec3f7c1d5b1/websitePage:b382ffdd-b42e-499e-8cf7-22ebb1a1a484?RefId=ResTech%20Landing%20Page Thanks for listening! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to another episode of Intellicast! In today’s episode, we’re joined by Jason Inderhees to discuss the latest market research news and give a preview of the upcoming MRX conferences in April.

The guys start off by discussing Nielsen’s rejection of a $15B unsolicited bid from a private equity consortium which leads to a quick chat about how far the market research industry has come in order to be turning down offers of that size. They also take a look at Escalent’s acquisition of Mercator Advisory Group and PureProfile’s integration of Sample Ninja’s panel management solution.

To wrap up the news segment, the guys take a deep dive into the Insights Association’s year-long internship, The IDEAtor Fellowship Program, which aims to encourage greater diversity in the industry much like the MAPP program that EMI is involved with here locally.

In the next segment, the guys launch into some conference previews. April is a busy month with the IA Annual Conference in Philadelphia on April 4-6th, Quirks Chicago on April 11-12th, and IIeX in Austin on April 19-20th. EMI will be present at all three of these conferences.

Jason and Brian Lamar share the sessions they are most excited about including speakers sharing insights on asking questions about race and ethnicity, B2B sample quality, online sample fraud, and more!

This is a jam-packed episode with all the latest MRX news, a craft-beer tangent, some hockey-talk, and of course, for anyone attending any of the upcoming conferences, this episode is a can’t miss. Tune in!

Thanks for listening!

Be sure to say hi to Brian and Jason at the upcoming conferences!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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Welcome back to Intellicast! It has been a couple of weeks, but we are back with a couple of special guests. Joining Brian Peterson this week are Gabby Blados and Matthew Alexander – both of whom attended Quirks Chicago.

Kicking off the episode, the trio discuss the recent eclipse and what they did to view it. Everyone agreed that it was a once-in-a-lifetime event that they were glad they were able to see.

Next, Gabby and Matthew give a breakdown of Quirks Chicago. They talked about the overall tone of the event and how it was more lively than other conferences they had attended, especially ones just out of the COVID lockdown. Gabby mentioned how she felt a sense of camaraderie from everyone attending.

Matthew and Gabby then get into some of the major themes and topics from the conference. In what should surprise no one, AI was the biggest topic. They noticed a shift in attendees toward embracing AI, where there was much more hesitancy in previous years. Data quality was another big topic at Quirks, and sometimes, they overlapped with AI.

Gabby and Matthew talked about their favorite session, which got them both thinking about how we, as an industry, ask about household income and, with cultural changes, whether there needs to be a change. They mentioned how there could be challenges in defining household income, especially among multigenerational households, households where adult children have moved back in, or ones that have extended family living with them. This leads to a deeper conversation about how current screening questions about household income could lead to the exclusion of certain respondents because of how they interpret the definition of household income.

Gabby and Matthew then talked about their experience at a session where Johnsonville and C+R Research presented how they navigated building a new campaign to bring everyone together while avoiding pitfalls that other brands have encountered recently. Matthew pointed out that he was impressed by Johnsonville's willingness to acknowledge their initial missteps and their commitment to improve through collaboration. The conversation had Brian thinking about a movie he recently watched, Flaming Hot, that had parallels about ensuring you address cultural differences appropriately.

Finally, Matthew and Gabby tell Brian that it was announced that next year's conference was moving out of downtown Chicago to a venue closer to O'Hare airport. Matthew and Gabby talk about how, while they enjoyed the downtown location, they were excited about the potential of the new venue.

Thanks for tuning in!

We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to download some of our whitepapers and reports? You can find everything on our Resources page on our website here.

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Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by Jason Inderhees to talk about the latest market research and AI news!

Kicking off the episode, Jason and Brian discuss the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which found that market research budgets declined in Q4 2024. It also mentioned that the industry is expected to decrease by 1% over the next few years. Jason talks about how, while the overall industry may decline, pockets still experience growth, and you just need to uncover them.

Next, the guys talk about the new appointment to the Toluna board. They ponder if this accelerates Toluna’s move to target brands and offers them a full suite of solutions.

The guys then switch gears a bit and talk about a $33 million investment in Anomalo, a California-based data quality platform. They talk about how the platform works and if there are any potential applications for the market research industry.

The second half of the episode starts off with the debut of the new intro music for the AI News segment. Jason and Brian then dig into some recent AI news stories, including news that Publicis Group plans to invest 300 million Euros in AI over the next three years.

The next few AI stories aren’t market research-specific but could impact the industry and industries we serve. First, the guys talk about the recently issued executive order around AI that aims to ensure that the US leads the way and manages the risk of artificial intelligence. Brian and Jason postulate that this is probably just the start of AI legislation.

In the last story, they guys dive deep into news that New York had proposed a new law called the New York Robot Act that would impose a tax surcharge on “using technology to displace workers,” in an amount equal to taxes and fees that would have been paid on what an employee would have earned in the eliminated position. Jason and Brian are a bit on opposite sides of the debate on this one, but come out at the end seeing each other’s point of view.

Thanks for tuning in!

We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today!

Want to catch up on our blogs? Click here.

Did you miss one of our webinars or want to get some of our whitepapers and

reports? You can find it all on our Resources page on our website here.

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