S3E5 - Shannon Frazier of Directions Research and a SampleCon Recap

02/10/20 • 56 min

We have a special episode of Intellicast for you this week! Brian Lamar is joined by not one, but two special guests. Joining him in the co-host seat for this episode is Mary Draper, Senior Research Manager and Network Quality Officer for EMI. They are also joined by Shannon Frazier, Sample Manager for Directions Research. The three of them were all in Atlanta last week for SampleCon and the conference is the main topic of discussion among the three of them. They start with a discussion on some of the key themes of the conference this year, including specific presentations they liked. They cover topics like data quality, blockchain and the state of the industry. It is a great conversation because not only do you get it from a sample supplier and buyer perspective, but also from the perspective of long-time SampleCon attendees and a first-time attendee. The group then talks about what they would like to see at future SampleCons, both in terms of content and actions. Then the show switches gears. Brian gives us a new rant about conference badges and lanyards that I think everyone can relate to. In the final 15 minutes of the episode, Shannon and Mary discuss their shared affection for Publix, including that Mary drives to the closest location to Cincinnati to get Thanksgiving groceries. They then discuss the pitstop they took with Brian and Mike Herrel of Directions on their way to the Atlanta airport. The stop may have converted Brian to a believer. Brian had the recorder handy during the trip and was able to capture some of it. This is a great episode you don’t want to miss! You can connect with Shannon Frazier on LinkedIn here: https://www.linkedin.com/in/shafrazier/ You can connect with Mary Draper on LinkedIn here: https://www.linkedin.com/in/marydraper/ Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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Previous Episode

S3E4 – Conference Season Is In Full Swing

Welcome back to Intellicast! This week Brian Lamar and Producer Brian sit down to discuss the latest market research news, the start of conference season, and have a conversation with EMI’s intern on what she is learning about market research in school and how it compares to her learnings on the job. Kicking off the episode, Brian and Producer Brian discuss the sudden passing of Kobe Bryant, his daughter, and the 7 others from the helicopter crash, and give some thoughts on how it has impacted them and some of their memories of Kobe. They then switch gears and discuss (what seems should be a new segment) the latest news about the number of personal data breaches reported in the EU since GDPR went live. You can get the full story here (https://www.research-live.com/article/news/160000data-breaches-reported-under-gdpr/id/5064272) They then discuss the start of conference season, with Brian Lamar giving his recap from his trip to Miami for the Insight Association Great Lakes Chapter’s Winter Meeting. Check out the two blogs he wrote about it, one on the overall event and one on a portion of the conference he was especially proud of(Visit www.emi-rs.com/blog to read them). You can also learn about the Underground Agency here (https://undergroundagency.com/) Brian then gives his preview of SampleCon, taking place in Atlanta on February 3-5. In the final segment of the episode, Brian talks with Emma, our intern here at EMI, on what she is learning about in her market research classes, and how it compares to some of the on-the-job things she’s learned over her time at EMI.

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Next Episode

S3E6 - A Discussion on Diversity with Damon Jones of Burke

We have a great episode of Intellicast for you! One of our favorite guests, Damon Jones, Vice President of Telephone Operations at Burke, joins us for a second time. He and Brian are both involved in the Great Lakes Chapter of the Insight Association and are both members of the Diversity and Education Committee. They discuss how Damon got started with the Insights Association and his roles he has held over the last 18 years with the organization. The conversation then turns towards the Diversity and Education Committee, and the importance of diversity within market research, and how that topic shined at the recent GLC Winter Meeting. Damon also talks about the diversity initiatives that are going on at Burke. This topic is something that Damon is truly passionate about, and as you listen to this episode his passion for this topic will truly shine through. At the 30-minute mark, we switch gears and discuss another topic that Damon is passionate about, Cincinnati sports, specifically the Bengals. We talk Joe Burrow, what it could mean for fans and the city, and what should happen with a couple of other free agents. The guys then dive into Cincinnati sports in general, talking about both the Red and FC Cincinnati. This is an awesome episode you don’t want to miss! You can connect with Damon on Linkedin (https://www.linkedin.com/in/damon-jones-prc-3b08a76/) or you can follow him on Twitter @dtonjo72. You can learn more about Burke by visiting their website: www.burke.com Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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