S3E15 – Alex Millet and Lindsey Bartel of Brandtrust

03/31/20 • 58 min

Welcome back to Intellicast! On this episode of Intellicast, Brian Lamar and Andrew DeCilles are joined by Alex Millet and Lindsey Bartel of the research and strategy firm, Brandtrust. They dive into how Alex and Lindsey got started their start in market research, and what led them to Brandtrust. This leads to a discussion around the history of brand trust and what makes them unique in the market research industry. Alex and Lindsey then give the guys some insight on Emotional Inquiry and Narrative Inquiry, Brandtrust’s unique research methodologies. Emotional Inquiry is a unique qualitative methodology that helps brands get deep, rich insights. Narrative Inquiry is a unique methodology that blends both qualitative and quantitative research methods. It is really interesting! Brian, Lindsey, and Alex then discuss how the Coronavirus has impacted Brandtrust and them personally. In the second half of the episode, the guys have some fun with Lindsey and Alex and get to know them better. Starting off, Lindsey gives us a new rant on not being able to go to the gym. Then both Alex and Lindsey answer a new round of the 4 P’s. It starts with everyone giving their top 3 movies, but then devolves into a discussion on Tiger King. Getting back on track, Alex gives us what might be one of the most unexpected Prince stories yet. Finally, we introduce a new P, pandemic, and learn about Lindsey and Alex’s quarantine life! This is a great episode that will help you get away for the next hour. If you want to learn more about the Emotional Inquiry, Narrative Inquiry, or Brandtrust, visit their website: www.brandtrust.com. You can connect with Alex on LinkedIn here: https://www.linkedin.com/in/alexandermillet/ You can connect with Lindsey on LinkedIn here: https://www.linkedin.com/in/lindseybartel/ Intellicast has been nominated for the Annual MR Podcast Award! Help us win - cast your vote here: https://info.littlebirdmarketing.com/mr-podcast-award Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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Previous Episode

S3E14 – ESOMAR, Insights Association, Press Conferences, and Board Games

Welcome back to Intellicast! Brian Lamar and Producer Brian kick off the show discussing how going virtual has been going, and if each other has gone stir crazy yet. They also touch on the adjustments both the industry is making as a majority of people are working from home, as well as the changes they have noticed in their neighborhoods. In the next segment, the guys discuss the latest news around COVID-19, including the new stimulus bill and how some of the announced components may impact those in market research. They also discuss the daily press conferences, particularly Ohio and Kentucky, and the new nicknames that they have been given. After the COVID-19 update, the guys dig into some market research news. First, they talk about the new partnership between ESOMAR and MRWeb for listing job opportunities. Then they discuss the Melanie Courtright and the Insight Associations’ lobby efforts in Washington to get assistance for the industry. In the final segment of the podcast, the guys try and have some fun. Brian Lamar gives his assessment of the new hot documentary on Netflix, Tiger King. Since both guys are spending a lot more time inside, they give their top 3 board games. If you have a top board game, or a TV Show you would recommend. Let us know and we will share it on our Twitter account, @Intellicast1! Stay safe everyone! Intellicast has been nominated for the Annual MR Podcast Award! Help us win - cast your vote here: https://info.littlebirdmarketing.com/mr-podcast-award Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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Next Episode

S3E16 – Loads of COVID-19 Research and Resources

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian sitdown to discuss the latest in market research industry. The guys kick-off the episode talking about some of the recent changes to the conference season, including IIeX being rescheduled, as well as NEXT going virtual, and how that may impact conferences in the future. In the second segment, the guys explore the all the research that is being put out around consumer behaviors, or panel performance related to COVID-19. They spend some time highlighting some of their favorites, as well as discuss how the different firms are differentiating their research. Here are the links to some of the research the guys discussed: • Directions Research (Link: http://directionsresearch.com/covid19/) • Pure Profile (Link: https://www.pureprofile.com/infographic-covid-19-how-daily-habits-are-changing/) • Edelman (Link: https://edl.mn/2vE1V7q) • ESOMAR (Link: https://www.esomar.org/covid-19) • LUCID (Link: https://luc.id/marketplacemetrics/) This then leads into a discussion on some disruptions to some industries, and others that could see massive growth. The discussion starts with traditional sports moving virtual, like NASCAR and the NBA, as well as eSports, and if they will become more mainstream because of the current crisis. They also touch on gyms, and the university system. In the final segment of the podcast, the guys highlight some of the recent market research news, including a new position for friend of the podcast, Andrew McKinney, a new hire by PureSpectrum, the cost-savings plan by WPP, and new ESOMAR news. You can read the PDF from ESOMAR here: https://www.esomar.org/uploads/public/knowledge-and-standards/documents/ESOMAR-Management-of-Covid-19-Measures.pdf We hope you enjoy! Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

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