Optum’s Ryan Coats, RAD Reporting and Running Towards the Fire

04/19/16 • 33 min

Industry leaders using the Oracle Marketing Cloud continue to inspire with our latest podcast. Guest Ryan Coates from Optum shares his story of leading his marketing team to receive the “Living our Values Award” from United Health Group, Optum's parent company. With his unique experience in marketing automation and social campaigns in the healthcare industry, Ryan inspires us with stories about taking risks and nurturing relationships.

Previous Episode

Lenovo’s Michael Ballard, Mastering the Marketing Tech Stack

Bacon. The word of 2016 for Michael Ballard, Senior Manager of Digital Marketing at Lenovo. Why? Listen to the first episode of Inspiring Marketing to find out! Hear this innovative and passionate marketing leader speak to his experience, his successes and his recommendations for managing a superstar marketing technology stack with the Oracle Marketing Cloud at the core.

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Penton’s Rhonda Wunderlin, Transforming Marketing and Project Dragonfly

If you and your team dream of winning a Markie someday, here's the podcast for you! Rhonda Wunderlin from Penton stopped by to talk about the journey her team made into marketing automation greatness. Find out what "Project Dragonfly" is and why it led Rhonda's team to win two Markies in 2015 and be nominated for three more in 2016.