Inspired Marketing
Relationship One
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Top 10 Inspired Marketing Episodes
Goodpods has curated a list of the 10 best Inspired Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Inspired Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Inspired Marketing episode by adding your comments to the episode page.
Inspired Marketing: Oracle's Jennifer Renaud on Utilizing Technology to its Fullest Capacity
Inspired Marketing
06/26/17 • 15 min
"Do you even use your own products?" Jennifer Renaud, CMO of the Oracle Marketing Cloud, gets this question often. While OMC does utilize their own products, Jennifer discovered they may not be leveraging the power and capabilities as much as some of their customers. That's why during a company re-branding project, she and her team started diving into Oracle Content Marketing (OCM) to repurpose forgotten content. By doing so, the OMC team has been able to start designing their content roadmap to focus on more relevant topics for their customers. It may not be easy, but it is long overdue!
Inspired Marketing: DXC Technology’s Nick Panayi on Pursuit Marketing
Inspired Marketing
11/13/17 • 29 min
ABM flipped the funnel, but Nick Panayi managed to flip it again with his new marketing strategy he has coined "Pursuit Marketing". As VP of Brand Demand and Digital Marketing at DXC technologies Nick’s goal is to prove the value of marketing to the rest of the organization and he’s doing just that. Hear how Pursuit Marketing is helping his team and organization in this episode of Inspired Marketing.
Inspired Marketing: Oracle’s Laura Ipsen on the Exciting Future of Oracle Marketing Cloud
Inspired Marketing
08/07/17 • 19 min
As Senior Vice President and General Manager of Oracle Marketing Cloud, Laura Ipsen is at the center of innovation. She stopped by the Relationship One office, and opened up about how her career path has shaped her role at OMC. Spending her whole career in the high-tech sector, Laura is constantly inspired by change and transformation. It's no surprise then, that her team has some exciting changes coming up.
Inspired Marketing: DocuSign's Matt Feeney on Keeping Clean Data
Inspired Marketing
07/10/17 • 26 min
Working with Oracle Eloqua for 8 years gives you plenty of time to play with data. Matt Feeney, Senior Manager of Marketing Systems at DocuSign, helped his team discover new ways to ensure data health and quality. He discusses the steps he took to strategize the clean-up, how they tackled the challenge of standardizing across 7 systems, and what his team has planned next to make their process even more efficient.
Inspired Marketing: Fluke's Mandy Allen on Measuring Marketing Impact
Inspired Marketing
12/12/16 • 33 min
Join the rest of us modern marketers as we learn how one Microsoft Excel junkie used data to transform a dated marketing strategy. In this episode, Mandy Allen, a digital marketing leader at Fluke, shares her story of overcoming legacy processes and mindsets to challenge Fluke to use data to make better marketing investment decisions.
07/23/18 • 12 min
Brent Christensen is no stranger to customer experience. As Director of Digital Marketing for Overstock.com, his team has been working on a new project that will take them well into 2019 ... A robust plan that focuses on customer-driven, personalized content that renders in real time the moment the customer opens a product page - unreal, right? Learn more about his journey towards a custom online shopping experience in this episode!
Inspired Marketing: Dart Bebel II of Turnkey Vacation Rentals on Targeted Oracle Eloqua Campaigns
Inspired Marketing
08/06/18 • 19 min
As Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnkey Vacation Rentals. After a yearlong effort, his team took four disparate marketing automation platforms and created one organized Oracle Eloqua instance with micro-focused data for targeted customer outreach. Find out more about their journey toward fully understanding their audience and finding clarity in their marketing efforts.
Eaton's Christine Woodhouse, Thinking Outside of the Marketing Box
Inspired Marketing
07/25/16 • 12 min
It isn't easy to win a Markie award. It's even harder to win two, but Christine Woodhouse from Eaton has mastered the art of deploying creative marketing campaigns. In this episode of Inspired Marketing, Christine shares her recipe for success for delivering killer ROI using marketing research. Get inspired to collaborate and create!
Optum’s Ryan Coats, RAD Reporting and Running Towards the Fire
Inspired Marketing
04/19/16 • 33 min
Industry leaders using the Oracle Marketing Cloud continue to inspire with our latest podcast. Guest Ryan Coates from Optum shares his story of leading his marketing team to receive the “Living our Values Award” from United Health Group, Optum's parent company. With his unique experience in marketing automation and social campaigns in the healthcare industry, Ryan inspires us with stories about taking risks and nurturing relationships.
Inspired Marketing: iHeartMedia’s Jake Dworkis on Internally Amplifying the Impact and Helpfulness of Marketing
Inspired Marketing
11/13/23 • 17 min
Jake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is instrumental in shaping and executing innovative marketing strategies that drive business growth and enhance brand visibility. In this episode, Jake shares his strategic approach to enhancing sales verticals within the business, showcasing the intrinsic value his department offers to other internal departments, and so much more.
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FAQ
How many episodes does Inspired Marketing have?
Inspired Marketing currently has 90 episodes available.
What topics does Inspired Marketing cover?
The podcast is about Cloud, Marketing, Relationship, Oracle, Cmo, Inspirational, Podcasts, Technology, One and Business.
What is the most popular episode on Inspired Marketing?
The episode title 'Inspired Marketing: Special COVID-19 Episode: Communicating Effectively in Healthcare' is the most popular.
What is the average episode length on Inspired Marketing?
The average episode length on Inspired Marketing is 25 minutes.
How often are episodes of Inspired Marketing released?
Episodes of Inspired Marketing are typically released every 14 days, 1 hour.
When was the first episode of Inspired Marketing?
The first episode of Inspired Marketing was released on Apr 18, 2016.
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