Inspired Marketing: DocuSign's Matt Feeney on Keeping Clean Data

07/10/17 • 26 min

Working with Oracle Eloqua for 8 years gives you plenty of time to play with data. Matt Feeney, Senior Manager of Marketing Systems at DocuSign, helped his team discover new ways to ensure data health and quality. He discusses the steps he took to strategize the clean-up, how they tackled the challenge of standardizing across 7 systems, and what his team has planned next to make their process even more efficient.

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Inspired Marketing: Oracle's Jennifer Renaud on Utilizing Technology to its Fullest Capacity

"Do you even use your own products?" Jennifer Renaud, CMO of the Oracle Marketing Cloud, gets this question often. While OMC does utilize their own products, Jennifer discovered they may not be leveraging the power and capabilities as much as some of their customers. That's why during a company re-branding project, she and her team started diving into Oracle Content Marketing (OCM) to repurpose forgotten content. By doing so, the OMC team has been able to start designing their content roadmap to focus on more relevant topics for their customers. It may not be easy, but it is long overdue!

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Inspired Marketing: Iron Mountain's Leslie Alore on Scaling Marketing Automation Functions Globally

It's no secret that modern marketers love Oracle Eloqua. Leslie Alore, Director of Global Marketing Operations & Automation for Iron Mountain, credits the growth of her career to this power marketing automation platform. She and her team have spent years building and scaling the marketing operations and automation aspect of the business on a global level. Learn how her career journey helped give her a solid foundation for company transformation.