Inspired Marketing: Dart Bebel II of Turnkey Vacation Rentals on Targeted Oracle Eloqua Campaigns

08/06/18 • 19 min

As Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnkey Vacation Rentals. After a yearlong effort, his team took four disparate marketing automation platforms and created one organized Oracle Eloqua instance with micro-focused data for targeted customer outreach. Find out more about their journey toward fully understanding their audience and finding clarity in their marketing efforts.

Previous Episode

Inspired Marketing: Overstock.com's Brent Christensen on Customer-Driven Content

Brent Christensen is no stranger to customer experience. As Director of Digital Marketing for Overstock.com, his team has been working on a new project that will take them well into 2019 ... A robust plan that focuses on customer-driven, personalized content that renders in real time the moment the customer opens a product page - unreal, right? Learn more about his journey towards a custom online shopping experience in this episode!

Next Episode

Inspired Marketing: Relationship One’s Melissa Santos on the Three Most Common Pitfalls that Prevent Project Perfection

Achieving project perfection requires a solid strategy and finely tuned planning. Melissa Santos, Director of Strategic Services here at Relationship One, is no stranger to this process! Whether your marketing journey includes a fresh implementation or a new process using current technologies, her team is here to help every step of the way and at every level of involvement. Check out what Melissa has to share about planning, executing and reporting around a new project.