Know Your Power Number With Wendy Brookhouse

04/18/22 • 28 min

Life is truly a number’s game, and as a business owner you need to be aware of what your numbers are. Although financial conversations can sometimes feel uncomfortable, they can also be fun once you understand what they mean. In this episode of the Influence By Design podcast, Samantha chats with Wendy Brookhouse, a Certified Financial Planner with an Executive MBA. Wendy believes that our misconceptions and limiting beliefs about money have long been ingrained in us since we were kids. That's why we find it challenging to handle financial situations as adults.In this social media fuelled world, financial goals are often based on unrealistic standards that we see other people sharing. In return, we create extreme fear and pressure to even assess the realities of our financial status. For Wendy, financial freedom starts with getting in tune with what’s really important to you. By knowing your power numbers, you’re able to figure out present and future values. The more you spend time learning about your numbers, the more comfortable you’ll feel, and eventually it will help create the impact that you desire to be making. WHAT YOU’LL DISCOVER IN THIS EPISODE:

How does fear impact finances? (01:28)
Eliminating limiting beliefs about money (04:15)
How to link lifestyle numbers with business impact goals (08:01)
What is a Power Number and how to find it? (11:25)
The barriers in financial planning (19:29)
Why you need to understand your business sales (21:33)
Financial Wealth Diagnostic (24:50)

For full show notes and links visit: https://samanthariley.global/podcast/370/

How does fear impact finances? (01:28)
Eliminating limiting beliefs about money (04:15)
How to link lifestyle numbers with business impact goals (08:01)
What is a Power Number and how to find it? (11:25)
The barriers in financial planning (19:29)
Why you need to understand your business sales (21:33)
Financial Wealth Diagnostic (24:50)

For full show notes and links visit: https://samanthariley.global/podcast/370/

Previous Episode

What Is Marketing, and Why Is It Important?

If there’s one thing business owners should spend the majority of their time on, it should be marketing. If you focus on marketing, it provides a steady stream of opportunities and clients who want to work with you.In this episode of the Influence By Design podcast, Samantha and Tim talk about a crucial topic in the world of business - marketing and why it’s important.In essence, marketing is the activities and strategies that you do to promote your products and services. It’s not constricted to one platform, it includes various ways and each impacts one another.They discuss the O.P.E.N framework of marketing which tackles, organic, paid, expert and network. Interestingly, this framework opens the conversation to different types of clients thus broadening your marketing reach.If you’re looking for ways to improve your business presence, knowing these marketing principles can do wonders. Be sure to listen to the episode.WHAT YOU’LL DISCOVER IN THIS EPISODE:

Tim's significant marketing conversation (01:35)
What is marketing, and why is it important? (03:05)
The O.P.E.N framework of marketing (06:15)
Organic marketing (07:20)
Paid marketing (09:32)
Gaining trust through Expert Marketing (11:09)
The advantages of having a Network (12:33)

For full show notes and links visit: https://samanthariley.global/podcast/369/

Next Episode

To Ad or Not to Ad... That Is the Question.

Paid marketing can be a great way to grow your business. Apart from social media, we can advertise on various platforms such as television, radio, and even newspapers.In this episode of the Influence By Design podcast, Samantha and Tim talk about the answer to the crucial question - to ad or not to ad?Before getting down to the nitty-gritty of advertising, business owners need to understand who their ideal audience is and the pain points that you can help them solve. Once this has been nailed down, it saves a lot of time and money from being wasted on advertising.Making sure you have laid down the foundations for advertising guarantees a smooth flow of opportunities through your business pipeline.If you want to know more about how advertising can help your business scale, be sure to listen to this episode.WHAT YOU’LL DISCOVER IN THIS EPISODE: