Infinite Web Chat | Episode 4

Welcome back to Infinite Web Chat! Last time we talked organic Social Media Marketing.

On Episode 4 we are talking all things Paid Social Media Marketing. Click to listen above or you can read the transcript below. You can also subscribe on iTunes »

• According to Neil Patel, “Social media marketing as the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.”
• BE SOCIAL! Connect with your followers. Follow back. Follow similar brands and be sure to like, comment and share.
• Balance is key. If you post too infrequently, people will forget you. If you post too often, you will overcrowd their feed and they will unfollow you.
• Facebook has more active users than China has people. (Approx 1.39 Billion)
• Content is collaborative. If you are working with an agency, be sure to share enough of your business expertise so they can adopt your voice and provide value-added content.

Episode Links and Resources:

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Social Media Management

More questions? Contact us!

Welcome and thanks for tuning in to another episode of Infinite Web Chat with your Hosts and Web Marketing Specialist, Amy DeLardi and LeeAnn Holmberg

Amy: Hi welcome to the Episode4 of our infinite chat with Amy and LeeAnn. Hi LeeAnn

LeeAnn: Hey there!

Amy: So last episode we talked about more of an organic posting and social media marketing on the different maybe Social Media platforms and we didn’t really get into too much about that paid advertising through the platform. So today, we’re going to talk about paid content on social media because we’re finding that just creating great content organically isn’t enough anymore to keep customers engaged and to keep Social Media platforms that willing to serve our content to our audience. So, paid advertising ad can range from a promoted tweet or to a smaller one-off budget to an extensive campaign with a major budget. So, what’s nice is that anyone can really take advantage and leverage promoting paid advertising on social media OK. So what do we suggest to our clients that don’t really have a full scale budget to run these campaigns?

LeeAnn: So for clients that don’t have full scale budgets, what we suggest is that they run ads consistently over time even with a smaller budget, because what we’re finding is that Social Media platforms will reward you with more views and more reach, the game you mentioned before when you’re consistently running ads rather than turning it on and turning it off, even if you have a small budget. So, I know that can be kind of a pain to stretch it out over the month but we can definitely help do that, we have clients that range from really small to several hundreds of dollars to the thousand dollar budget every month. So of course, there are exceptions to that; so what we like to ask our clients to keep something running all the time.

Amy: During this episode, we’re going to talk about attracting, targeting in particular and the major target main Social Media platforms that we work with then and we leverage their advertising tool and we’re going to talk about some tips to ensure a little towards the end. So, why don’t we just jump right in and start talking about tracking and how do we set up tracking when we’re starting to work within a platform?

LeeAnn: So this is probably the unsexy and unfun p...