Infinite Web Chat

Welcome back to Infinite Web Chat! Last time we talked organic Social Media Marketing.

On Episode 4 we are talking all things Paid Social Media Marketing. Click to listen above or you can read the transcript below. You can also subscribe on iTunes »

• According to Neil Patel, “Social media marketing as the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.”
• BE SOCIAL! Connect with your followers. Follow back. Follow similar brands and be sure to like, comment and share.
• Balance is key. If you post too infrequently, people will forget you. If you post too often, you will overcrowd their feed and they will unfollow you.
• Facebook has more active users than China has people. (Approx 1.39 Billion)
• Content is collaborative. If you are working with an agency, be sure to share enough of your business expertise so they can adopt your voice and provide value-added content.

Episode Links and Resources:

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Social Media Management

More questions? Contact us!

Welcome and thanks for tuning in to another episode of Infinite Web Chat with your Hosts and Web Marketing Specialist, Amy DeLardi and LeeAnn Holmberg

Amy: Hi welcome to the Episode4 of our infinite chat with Amy and LeeAnn. Hi LeeAnn

LeeAnn: Hey there!

Amy: So last episode we talked about more of an organic posting and social media marketing on the different maybe Social Media platforms and we didn’t really get into too much about that paid advertising through the platform. So today, we’re going to talk about paid content on social media because we’re finding that just creating great content organically isn’t enough anymore to keep customers engaged and to keep Social Media platforms that willing to serve our content to our audience. So, paid advertising ad can range from a promoted tweet or to a smaller one-off budget to an extensive campaign with a major budget. So, what’s nice is that anyone can really take advantage and leverage promoting paid advertising on social media OK. So what do we suggest to our clients that don’t really have a full scale budget to run these campaigns?

LeeAnn: So for clients that don’t have full scale budgets, what we suggest is that they run ads consistently over time even with a smaller budget, because what we’re finding is that Social Media platforms will reward you with more views and more reach, the game you mentioned before when you’re consistently running ads rather than turning it on and turning it off, even if you have a small budget. So, I know that can be kind of a pain to stretch it out over the month but we can definitely help do that, we have clients that range from really small to several hundreds of dollars to the thousand dollar budget every month. So of course, there are exceptions to that; so what we like to ask our clients to keep something running all the time.

Amy: During this episode, we’re going to talk about attracting, targeting in particular and the major target main Social Media platforms that we work with then and we leverage their advertising tool and we’re going to talk about some tips to ensure a little towards the end. So, why don’t we just jump right in and start talking about tracking and how do we set up tracking when we’re starting to work within a platform?

LeeAnn: So this is probably the unsexy and unfun part o...

Welcome back to Infinite Web Chat! Last week we talked SEO (Search Engine Optimization).

On Episode 2 we are talking all things PPC (Pay Per Click). Click to listen above or you can read the transcript below. You can also subscribe on iTunes »

• Pay per click marketing should be viewed is a long-term investment.
• PPC can be useful for several different goals, whether you’re launching a new service and need awareness or you’re launching a new website and want to drive traffic quickly and raise awareness quickly to get people to your website to learn about your new products or services.
• You must have clearly defined goals, content and a funnel for your PPC campaign.
• Define your target audience, keywords and budget.
• Ad campaigns must have a clear call to action.
• Tracking and analytics is key to determining your ROI and adjustments that need to be made.
• Following Google’s best practices will ensure you receive more [quality] traffic.

Episode Links and Resources:

Google Adwords

Google Analytics

More questions? Contact us!

Amy DeLardi: Welcome to episode two. This is Amy and LeeAnn. Last week, episode one, we talked about organic SEO. This week we are going to talk about Google advertising and pay-per-click campaigns. LeeAnn, you with me?

LeeAnn Holmberg: Yes, I’m with you. Hi, everybody.

Amy DeLardi: Before we get into the best practices and the budget and the quality score and some of the different things that we’re prepared to talk about today, let’s just talk about when to use Google pay-per-click advertising. LeeAnn, do you want to answer that first and then I’ll give my perspective on it?

LeeAnn Holmberg: Sure. It’s important, if you’re going to use PPC, pay-per-click marketing, that you are in it for the long game. I think it is something, when we are working with clients, we recommend a minimum of six months and we would love to see them commit to at least a year before we can have a fully optimized campaign and seeing them reach the goals that we define in the very beginning.

Amy DeLardi: Yeah. Often time people think it’s a quick fix and so they really don’t have the budget for it, if they’re a smaller business. They don’t understand that some keywords can be very competitive, which translates to very pricey, so they don’t have a budget to compete over a long period of time. We could get more into that in a little bit. Last week, again, we talked about organic SEO. I prefer that method of attracting leads and traffic to your website, but sometimes you need a more immediate gratification, whether you’re launching a new service and you need awareness to it or you’re launching a new website and you really want to drive traffic quickly and raise awareness quickly and get people to your website to learn about your new products or services.

That’s when I find that Google pay-per-click or PPC is a good alternative solution to driving more of that quick traffic and leads, especially if you have a certain conversion or a certain goal that you’re trying to hit. Often times I like to consult people to run that in tandem with organic SEO strategies. Again, talked about that in episode one. Have a listen if haven’t to that. Again, I think that Google pay-per-click has a use definitely.

It’s more of that immediate gratification or a tougher arena to play in or to get organic ranking in, but it also is competitive and it can get costly. Let’s get into best practices. You’ve decided that you really need to pay to play and you really need to get awareness to a product or service quickly and you’ve decided that you’re going to use Google pay-per-click as a strategy to do so. Where do you start?

LeeAnn Holmberg: Sure. I would suggest the very first thing is something you’ve already touched on, and that’s having a very clearly defined goal. If you’re going to run a campaign, it really needs to be focused on one specific goal. If you have more than one, then we would suggest, obviously, more than one campaign. It’s so important because we want the end user to have one experience and we need to keep them on track to do what we want them to do. We don’t want to muddy the water.

Your goal, it can be to drive traffic. Like Amy sa...

Welcome back to Infinite Web Chat! Last time we talked organic Social Media Marketing.

On Episode 4 we are talking all things Paid Social Media Marketing. Click to listen above or you can read the transcript below. You can also subscribe on iTunes »

• According to Neil Patel, “Social media marketing as the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.”
• BE SOCIAL! Connect with your followers. Follow back. Follow similar brands and be sure to like, comment and share.
• Balance is key. If you post too infrequently, people will forget you. If you post too often, you will overcrowd their feed and they will unfollow you.
• Facebook has more active users than China has people. (Approx 1.39 Billion)
• Content is collaborative. If you are working with an agency, be sure to share enough of your business expertise so they can adopt your voice and provide value-added content.

Episode Links and Resources:

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Social Media Management

More questions? Contact us!

Welcome and thanks for tuning in to another episode of Infinite Web Chat with your Hosts and Web Marketing Specialist, Amy DeLardi and LeeAnn Holmberg

Amy: Hi welcome to the Episode4 of our infinite chat with Amy and LeeAnn. Hi LeeAnn

LeeAnn: Hey there!

Amy: So last episode we talked about more of an organic posting and social media marketing on the different maybe Social Media platforms and we didn’t really get into too much about that paid advertising through the platform. So today, we’re going to talk about paid content on social media because we’re finding that just creating great content organically isn’t enough anymore to keep customers engaged and to keep Social Media platforms that willing to serve our content to our audience. So, paid advertising ad can range from a promoted tweet or to a smaller one-off budget to an extensive campaign with a major budget. So, what’s nice is that anyone can really take advantage and leverage promoting paid advertising on social media OK. So what do we suggest to our clients that don’t really have a full scale budget to run these campaigns?

LeeAnn: So for clients that don’t have full scale budgets, what we suggest is that they run ads consistently over time even with a smaller budget, because what we’re finding is that Social Media platforms will reward you with more views and more reach, the game you mentioned before when you’re consistently running ads rather than turning it on and turning it off, even if you have a small budget. So, I know that can be kind of a pain to stretch it out over the month but we can definitely help do that, we have clients that range from really small to several hundreds of dollars to the thousand dollar budget every month. So of course, there are exceptions to that; so what we like to ask our clients to keep something running all the time.

Amy: During this episode, we’re going to talk about attracting, targeting in particular and the major target main Social Media platforms that we work with then and we leverage their advertising tool and we’re going to talk about some tips to ensure a little towards the end. So, why don’t we just jump right in and start talking about tracking and how do we set up tracking when we’re starting to work within a platform?

LeeAnn: So this is probably the unsexy and unfun p...

Welcome back to Infinite Web Chat! Last time we talked PPC (Pay Per Click Marketing).

On Episode 3 we are talking all things Social Media Marketing. Click to listen above or you can read the transcript below. You can also subscribe on iTunes »

• According to Neil Patel, “Social media marketing as the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.”
• BE SOCIAL! Connect with your followers. Follow back. Follow similar brands and be sure to like, comment and share.
• Balance is key. If you post too infrequently, people will forget you. If you post too often, you will overcrowd their feed and they will unfollow you.
• Facebook has more active users than China has people. (Approx 1.39 Billion)
• Content is collaborative. If you are working with an agency, be sure to share enough of your business expertise so they can adopt your voice and provide value-added content.

Episode Links and Resources:

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Social Media Management

More questions? Contact us!

Welcome and thanks for tuning in to another episode of Infinite Web chat with your host and web marketing specialist Amy DeLardi and LeeAnn Holmberg.

LeeAnn Holmberg: Hi and welcome to Episode3 this is Amy DeLardi and LeeAnn Holmberg and last week in Episode2 we talked about Google Paid Advertising. In this week’s episode where we’re going to be chatting about social media, Amy you want to say Hi to everyone?

Amy DeLardi: Hi everybody good to talk to you again. so they’re with me because I might be a little frazzled because I think getting on this podcast I was technologically challenged today and I’m sure most of our listeners can relate to that at some point in time so hoping that I don’t seem too frazzled again we’re going to talk about now I think social media because there’s quite a bit to talk about there and we’re trying to keep our segment to 30minutes indigestible information. So, let’s get into talking about our topic today and LeeAnn you want to get started?

LeeAnn Holmberg: Sure! Today we’re going to talk about social media like Amy mentioned last week we covered Google advertising and search engine marketing and we thought it would be nice to have talk to high level. Levels of social media to be surprised if we see all levels of social media experience our clients come to us from clients that don’t use social media at all to people that know how to use it personally but not know how to apply it to their business; to those that do have a good following and know what they want, but don’t know how to increase and grow and beyond. So, this week, we kind of want to give a high level overview of some of the major social media platforms give a few tips for posting to each gosh there’s so many I mean. We compete in a list that there’s over 200 Social Media networks and it’s growing. So, we’re going to pick some of the top players that we all known are familiar with at our agency research just picking platforms that you can keep up with rather than signing up for all of them and managing none of them. So, if you’re just getting started or were you’re feeling overwhelmed, we suggest that you look at what best suits your business and honestly look at what speaks to you on what you’re willing to keep up with in your business; or you know in our case if you want to have so many manage your social media networks on your behalf what you’re willing and want to collaborate with and where you want to grow to.

Amy DeLardi: