Infinite Web Chat | Episode 1

http://infinitewebdesigns.com/wp-content/uploads/2017/06/episode1.mp3

Welcome to Infinite Web Chat! On Episode 1 we are talking all things SEO (Search Engine Optimization). Click above to listen or you can read the transcript below. You can also subscribe on iTunes »

Here are Some of the Highlights:

• SEO is search engine optimization, and it’s the practice of increasing quality and quantity of traffic to your website through organic search engine.
• Keyword research is KEY!
• Search engines are expecting blog content to be fresh, relevant and longer – 1000 keywords is standard and 2000 or more is expected in highly competitive markets.
• Being listed in online business directories is an becoming increasingly important factor in your SEO. Our IWDS tool can help you get listed in 50+ directories and your data submitted to the search engines correctly PLUS 200+ data aggregators. Contact us for a baseline report to see where you currently rank PLUS $150 off for our podcast listeners.

Episode Links & Resources:

• Infinite Web Directory Solutions (IWDS)
• Our Facebook, Twitter, and Pinterest pages

Next week we will be talking about PPC (Pay Per Click) marketing.

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Amy DeLardi: Hi, I’m Amy DeLardi with Infinite Web Designs, and I have LeeAnn my SEO and social media specialist here with me today. Today’s topic is SEO, and we’re going to share a little bit about our knowledge of search engine optimization, and some of the tips and tricks that we use, or we know that are important to use. LeeAnn why don’t you say hi, and we’ll get started.

LeeAnn Holmberg: Hey there, nice to visit with you today, and I’m excited to talk about SEO, and see what all we can share.

Amy DeLardi: Great. You want to explain what SEO stands for, and a little bit about that before we start.

LeeAnn Holmberg: You bet. SEO is search engine optimization, and it’s the practice of increasing quality and quantity of traffic to your website through organic search engine. We start by targeting keywords that, and then researching those keywords. Which is really the foundation, the most important part is not necessarily what keywords you think that your audience is looking for. But taking that list and then really refining it and seeing what people are actually searching. Then going about optimizing your website, so that search engine pull your information when users are out there looking.

Amy DeLardi: That’s a great point, LeeAnn, and we get that all the time, right? When we’re working with clients, and they’ll send us a list of keywords, which we encourage, and we ask them to do so, because they know their business better than we do. But often times the keywords that they send us, and the keywords that we do a little bit of research on have low search volume. You want to talk a little bit about that research, and what the low search volume means, and explain the difference between low search volume and high search volume.

LeeAnn Holmberg: Sure. We use tools online, and some of them are free, some of them are pay. But we go out and once a client gives us a list of what they think their keywords are we take that, we have an internal discussion, kind of like what we’re doing right now, what we think we should add to that list. Then use those tools to see numbers, how many people are actually searching for a keyword, or a keyword phrase. We start to hone in on the list of keywords that are getting the higher search results. Because if your website is optimized and optimized well for a keyword, or keyword phrase that doesn’t have high search volume, then it doesn’t do you a lot of good. A lot of times we run into clients you want this extensive list of keywords, or they want to really focus on this one thing, and don’t understand that that’s not really what the end user is out there searching. We try to educate them, and try to get them to focus on using keywords and keyword strings that are highly searched, and then we can optimize your website for that, so that it matches what people, end users are actually going out and typing in their search engines. Whether it’s on their computer...