Infinite Web Chat | Episode 3

Welcome back to Infinite Web Chat! Last time we talked PPC (Pay Per Click Marketing).

On Episode 3 we are talking all things Social Media Marketing. Click to listen above or you can read the transcript below. You can also subscribe on iTunes »

• According to Neil Patel, “Social media marketing as the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.”
• BE SOCIAL! Connect with your followers. Follow back. Follow similar brands and be sure to like, comment and share.
• Balance is key. If you post too infrequently, people will forget you. If you post too often, you will overcrowd their feed and they will unfollow you.
• Facebook has more active users than China has people. (Approx 1.39 Billion)
• Content is collaborative. If you are working with an agency, be sure to share enough of your business expertise so they can adopt your voice and provide value-added content.

Episode Links and Resources:

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Social Media Management

More questions? Contact us!

Welcome and thanks for tuning in to another episode of Infinite Web chat with your host and web marketing specialist Amy DeLardi and LeeAnn Holmberg.

LeeAnn Holmberg: Hi and welcome to Episode3 this is Amy DeLardi and LeeAnn Holmberg and last week in Episode2 we talked about Google Paid Advertising. In this week’s episode where we’re going to be chatting about social media, Amy you want to say Hi to everyone?

Amy DeLardi: Hi everybody good to talk to you again. so they’re with me because I might be a little frazzled because I think getting on this podcast I was technologically challenged today and I’m sure most of our listeners can relate to that at some point in time so hoping that I don’t seem too frazzled again we’re going to talk about now I think social media because there’s quite a bit to talk about there and we’re trying to keep our segment to 30minutes indigestible information. So, let’s get into talking about our topic today and LeeAnn you want to get started?

LeeAnn Holmberg: Sure! Today we’re going to talk about social media like Amy mentioned last week we covered Google advertising and search engine marketing and we thought it would be nice to have talk to high level. Levels of social media to be surprised if we see all levels of social media experience our clients come to us from clients that don’t use social media at all to people that know how to use it personally but not know how to apply it to their business; to those that do have a good following and know what they want, but don’t know how to increase and grow and beyond. So, this week, we kind of want to give a high level overview of some of the major social media platforms give a few tips for posting to each gosh there’s so many I mean. We compete in a list that there’s over 200 Social Media networks and it’s growing. So, we’re going to pick some of the top players that we all known are familiar with at our agency research just picking platforms that you can keep up with rather than signing up for all of them and managing none of them. So, if you’re just getting started or were you’re feeling overwhelmed, we suggest that you look at what best suits your business and honestly look at what speaks to you on what you’re willing to keep up with in your business; or you know in our case if you want to have so many manage your social media networks on your behalf what you’re willing and want to collaborate with and where you want to grow to.

Amy DeLardi: