Mid-season Highlight Special

12/28/21 • 38 min

Infinite Shelf - An Omnichannel Podcast by Future Commerce

Today on the pod, Phillip and Brian are back joining Ingrid in chatting about their mid-season favorite episodes. Tune in now!

Halftime Reflection...”What’s Going on Everyone?”

{00:02:14} “He actually listens to the episodes with a pen and paper and a notepad next to him so that he can write down some of his thoughts as he's listening so he doesn't forget when we are talking about it later.” - Ingrid
{00:05:32} “What struck me here is it reminded me of a conversation that we had in a simpler time, Brian, of the The Age of Clienteling and how digital can bring clientele to anyone. And yet so many brands don't even bother.” - Phillip
{00:11:59} “Yes. Ok, so the next one was my favorite episode. That's why I wanted to do it. So I think that the episode with FindMine and Michelle was so eye opening to me about how organizations actually accomplish innovation.” - Brian
{00:14:54} “Yeah, that might be some of the best advice I've heard in a long time, too. It's great, great, just like teasing out of the details there with Michelle, Ingrid. Nice job.” - Brian
{00:22:07} “That's the other thing I think we always miss for every twenty great marketing interactions, they're only meaningful if you have a great product at the end. Ingrid, always great hearing you sort of lend your expertise in the context of another conversation.” - Phillip
{00:34:57} “Like literally everything happens because people can't stand being bored. And so by the time when we kind of cycle through technology and we've done it long enough, we have to do something new. We have to. We literally cannot even.” - Brian

Associated Links:

Love your new host? Check her out on LinkedIn
Check out other Future Commerce podcasts

Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Today on the pod, Phillip and Brian are back joining Ingrid in chatting about their mid-season favorite episodes. Tune in now!

Halftime Reflection...”What’s Going on Everyone?”

{00:02:14} “He actually listens to the episodes with a pen and paper and a notepad next to him so that he can write down some of his thoughts as he's listening so he doesn't forget when we are talking about it later.” - Ingrid
{00:05:32} “What struck me here is it reminded me of a conversation that we had in a simpler time, Brian, of the The Age of Clienteling and how digital can bring clientele to anyone. And yet so many brands don't even bother.” - Phillip
{00:11:59} “Yes. Ok, so the next one was my favorite episode. That's why I wanted to do it. So I think that the episode with FindMine and Michelle was so eye opening to me about how organizations actually accomplish innovation.” - Brian
{00:14:54} “Yeah, that might be some of the best advice I've heard in a long time, too. It's great, great, just like teasing out of the details there with Michelle, Ingrid. Nice job.” - Brian
{00:22:07} “That's the other thing I think we always miss for every twenty great marketing interactions, they're only meaningful if you have a great product at the end. Ingrid, always great hearing you sort of lend your expertise in the context of another conversation.” - Phillip
{00:34:57} “Like literally everything happens because people can't stand being bored. And so by the time when we kind of cycle through technology and we've done it long enough, we have to do something new. We have to. We literally cannot even.” - Brian

Associated Links:

Love your new host? Check her out on LinkedIn
Check out other Future Commerce podcasts

Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Previous Episode

Web3 BTC DOA FUD WAGMI: WTF (with Michael Janiak, Co-Founder and Executive Creative Director at Pattern)

Today we are talking Blockchain, Metaverse and Web3. Michael Janiak, the Co-Founder and Executive Creative Director at Pattern joins us to talk all about it. Tune in now to hear this enlightening conversation!

Your identity is in your back pocket

{00:04:53} “What it means to me at its core is essential that rather than being based largely on private servers, Web3 is largely, the idea is to largely base it on public Blockchains. That is the core fundamental difference between where we've been and where it could go.” - Michael
{00:07:38} “And as I walk into stores, they welcome me because they know who I am and what I am, because my identity is sort of like splayed on myself without me explicitly saying, ‘Hey, here's who I am, and here are the things that you should know about me.’” - Ingrid
{00:13:48} “And so, in my opinion, it's like everything else with new technology. The technology's awesome. But until you find creative people to use it in really interesting ways, it doesn't do a whole lot.” - Michael
{00:21:39} “So now you can buy an NFT and remember, because it's in your wallet and because it's on a publicly distributed Blockchain, you can take it wherever you want.” - Michael
{00:34:47} “...if you look at their screen time, they are spending between school and private life and all of that, they're spending 10 hours a day having screen time. They already live in the Metaverse to some extent.” - Ingrid
{00:43:16} “And so you, Michael, are someone who enjoys and thrives in the positivity and happiness that connectivity can bring. And I think you're going to find that place in the physical world and in the Metaverse.” - Ingrid
{00:50:04} “And you also really touched on something that is very, very core to this whole notion of Web3 and decentralization and things like that, which is you had mentioned like interacting with government and taxes and things like that.” - Michael

Associated Links:

Check out Michael Janiak’s work on LinkedIn
Learn more on Pattern’s website
Love your new host? Check her out on LinkedIn
Check out other Future Commerce podcasts

Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Next Episode

Trust is a Must (Conversation with Isaac Newton, Co-Founder/CEO of Pattern)

Today, Ingrid is joined by Issac Newton, Co-Founder/CEO of Pattern. Tune in to hear their conversation about what it takes to have trust in our partners. From hiring, to becoming servant leaders, and creating a safe environment. Listen now!

What’s Bigger Than Trust?

{00:11:31} "Hey, maybe we should do something together. We still have great chemistry. We love working together, we respect one another..." - Isaac
{00:20:58} “Because the match means everything and they're not going to be happy and you're not going to be happy. And then on the other side, when there is a match, then that's really where the magic happens. I think that's really important.” - Ingrid
{00:21:09} “And a lot of it just takes trust, right? And which is a whole other conversation that we'll dig into, hopefully when we talk about, like the founders and the brands that we work with.” - Isaac
{00:27:10} “When starting a brand, you have to be passionate. It has to be a reflection of who you are as an individual. And so with that comes great responsibility of all the partners to make sure that they're seeing the vision through.” - Ingrid
{00:32:49} “I'd say the last thing, and I tell this to everybody and I even tell this to prospects where I'm like, I'm 90 percent sure we are not going to work together. Speak with recent references. It is so critical.” - Isaac
{00:35:53} “Yes, totally. Yeah, with teams and things like that, you're not doing anyone any favors by keeping someone on who isn't performing and the same thing with agencies as well.” - Ingrid
{00:39:35} “Yeah, I mean, it's all about, in our opinion, differentiation and storytelling. Really. And also being authentic. So if you can find the right balance of those things, that's where the future is.” - Isaac

Associated Links:

Learn more on Pattern’s website
Learn more about founder Isaac Newton
Love your new host? Check her out on LinkedIn
Check out other Future Commerce podcasts

Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!