Infinite Shelf - An Omnichannel Podcast by Future Commerce
Future Commerce, Ingrid Milman Cordy
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Top 10 Infinite Shelf - An Omnichannel Podcast by Future Commerce Episodes
Goodpods has curated a list of the 10 best Infinite Shelf - An Omnichannel Podcast by Future Commerce episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Infinite Shelf - An Omnichannel Podcast by Future Commerce for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Infinite Shelf - An Omnichannel Podcast by Future Commerce episode by adding your comments to the episode page.
Creativity and Storytelling
Infinite Shelf - An Omnichannel Podcast by Future Commerce
10/31/22 • 35 min
Although the audience may change, storytelling is a human trait that is underestimated and very powerful for brands. BUT, how does a brand stay within the proper boundaries of who they are and who their audience is without overstepping into cringe-ville?
How Much is Too Much?
- The need for creativity and storytelling has exploded in the last few years and has shifted from idealism to realism
- We still need a brand team to work on vision and cohesiveness but we’re adding on every day content creators to put a more accessible spin on stories
- Consumers have gotten a lot more savvy and desire creators who can connect to their circumstances and lifestyle
- What does Gen Alpha want to be when they grow up? Influencers and content creators. This is reminiscent of kids wanting to be actors except content creation as a profession is a lot more accessible.
- In our consumption culture (or late-stage capitalism), the job of being the one to sell things is glorified and influencer culture breeds an unapologetic nature of identifying themselves as a brand or lifestyle
- How much intimacy is too much intimacy? Peloton got into trouble for getting too intimate with their customers and overreaching on how they should interact with their customers
- The human trait of storytelling is underestimated and very powerful across all platforms and within each role in any organization
- “Who are you and who is your audience is going to really drive what kind of stories to tell and how to tell them.” - Kiri
- “Determine the boundaries for yourself and for your company and for your brands about how much creativity and storytelling and dialog is enough for your brand to remain relevant, feel connected, but not have to overstep that boundary.” - Ingrid
Associated Links:
- Check out our previous episode, Community Building & Belonging
- FC podcast - The Algorithm Made Him Do It: Vibes Over Data
- Peloton ad - A Peloton Ad Sparked Huge Controversy...
- ViralPostGenerator.com
- Broetry
Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Curiosity: The Underutilized Human Trait
Infinite Shelf - An Omnichannel Podcast by Future Commerce
11/09/22 • 26 min
Continuing on our journey through the ten key human experiences that make us who we are and how that relates to content and commerce and brands that we are a part of and that we love to consume, today's episode is all about the human characteristic of curiosity. How can curiosity be understood and better used within the world of content and commerce?
Surprise and Delight
- We are inquisitive creatures, and there is a powerful connection between our curiosity and commerce
- Free gifts with purchase is a brilliant way drive curiosity and it is a seriously underutilized tool these days
- Estée Lauder is credited with this brilliant idea of gift with purchase that would become an element of surprise and delight moving the experience from a transactional mentality to a relationship mentality
- At the end of the day, McDonald’s sells food, but with the Happy Meal toy, they’ve introduced whimsy and fun into the experience
- “Because we've become concerned about margins and concerned about profitability, we've forgotten all of these other levers that we have that inspire connectivity and loyalty and human connection to our brands.” - Ingrid
- People too often get caught up in advocating for always and only pursuing either growth or profitability but it’s actually more of a pendulum
- Amazon & Apple have been free to innovate because they’re playing the long game and have communicated where they are on the growth cycle
- eCommerce professionals are in a very fast-paced environment that requires curiosity and not everything in our industry is a hit
- Having a Test and Learn budget, a known vs unknown framework, in your strategy is helpful in keeping you from getting stuck in what you’ve always done and also holding you back from investing too much in something that may not work out
Associated Links:
- Check out our other episodes of Infinite Shelf
- Get ready for Archetypes, our soon to be published 240-page journal! Check it out at ArchetypesJournal.com
- Get your tickets to our Archetypes Event December 1 in Miami, FL
- Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!
- Download VISIONS 2022 NOW!
Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
“Direct With Consumer”: The Power Dynamic Shift from Brand to Consumer
Infinite Shelf - An Omnichannel Podcast by Future Commerce
05/23/23 • 35 min
Welcome to Season 3! Infinite Shelf is back and Orchid Bertelsen, Chief Operating Officer at Common Thread Collective, is joining Ingrid as co-host this season, and there is much to discuss this season. What do we do with DTC next? What is that balance between making it feel like you have a dialog with your consumers and you're connected to your consumers, but ultimately, as the brand, being the expert and the one making the curated decisions? How do we go forward from here? Listen now!
Not Your Mom’s Private Label
- {00:08:22} “There is no DTC without social media, and there would never have been. They complement each other. They enable each other to exist.” - Ingrid
- {00:012:06} “The combination of social media and DTC really inherently sparked the change in power dynamics between brand and consumer.” - Orchid
- {00:019:21} “One of the biggest threats to DTC is private label.” - Orchid
- {00:023:10} “In terms of power dynamics in this new world where we don't have this laser focus on DTC, DTC does not equal eCommerce. DTC is a subset of that.” - Orchid
- {00:025:08} “DTC graduated to not just being a sales channel, but being a brand ethos or a marketing strategy. And I'll be the first person to admit how important that is while at the same time, out of the other end of my mouth, I'm going to say not every brand needs to touch your heart.” - Ingrid
- {00:029:42} “The people that are going to have these more successful businesses, omnichannel going forward, are the ones that just are constantly innovating. They're making their in-store experience better. They're making their online presence better. They're improving their products. And I think that's a beautiful thing.” - Ingrid
- {00:031:30} “The tide has receded. What you're seeing now is that the strongest, most holistic thinking brands will win when they view every channel as a lever that they can pull. The smartest business people who balance business and experience will win.” - Orchid
Associated Links:
- Follow Infinite Shelf on Instagram
- Want to hear more? Check out past episodes here
- Love your new co-host? Check her out on LinkedIn
- Check out other Future Commerce podcasts
Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
The Discount Drug (Interview with Givz Founder/CEO, Andrew Forman)
Infinite Shelf - An Omnichannel Podcast by Future Commerce
11/23/21 • 31 min
We keep it real here on Infinite Shelf. We don't paint a shiny varnish on a messy topic and gloss over the details. We put on our reality hats, face facts, and try to solve the problem as best we can. Today on the pod we'll do exactly that in Ingrid’s interview with Givz Founder and CEO, Andrew Forman. Listen now!
Discount Double Check?
- {00:04:09} “First, brands are trying to get away from discounts as much as humanly possible. They recognize it brings in the lowest lifetime value customers the first time... So how do we get away from this, but still drive sales is question one/trend one. And then trend two, totally separately, is that consumers are demanding some sort of purpose driven activity from brands.” - Andrew
- {00:09:30} “I will take a discount, right? But it's not necessarily that I need that three dollars off or something like that. Like, it's going to make the difference between like pulling the trigger or not. And it's become, I would say, like a game for internet savvy people of just not being fooled.” - Ingrid
- {00:12:59} “I mean, once you buy something at 70 percent off, your perception of that brand in terms of value that is created, there's just no chance that you pay even 20 percent off ever again on something like that.” - Andrew
- {00:16:25} “But at the end of the day, what we see in the data is that people want to feel good about their purchasing and they want to shout about it, and this is something that can get them over the hump in terms of buying something.” - Andrew
- {00:24:52} “If you're saying one percent of revenue or 10 percent of profits goes to this one specific charity, and maybe you've been doing that for a long time, I guarantee you 80 percent of your customers don't know that or don't know the cause or don't really, truly resonate with that cause.” - Andrew
Associated Links:
- Follow Andrew on Twitter
- Follow Givz on Instagram
- Visit the Givz website
- Love your new host? Check her out on LinkedIn
- Check out other Future Commerce podcasts
Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
What's in Your Closet?
Infinite Shelf - An Omnichannel Podcast by Future Commerce
08/01/23 • 52 min
Is it possible for a brand to actually change consumer perception? Are you thinking about your values before you hit the order button? Do influencers affect your purchasing habits? Erika Dyer, Producer at Future Commerce and Infinite Shelf, joins Ingrid and Orchid to offer a Gen Z perspective on what’s working and...what’s really not.
A Little Sus
- {00:16:03} “We think about this all the time. Which age group influencer is the individual that we're trying to connect with whatever type of audience it is? We as marketers, maybe our egos get a little bit in the way of just allowing the consumers to make those determinations for themselves.” - Ingrid
- {00:18:29} “There is no perfect answer because the category in which you operate, I think the nascency of your brand as well, all of that will actually shape the type of influencers or people you want to hear from when it comes to whatever that product is or recommending that product.” - Orchid
- {00:21:16} “I think two things can be true at the same time. But I agree. What you're pointing out is that there is this inconsistency between language and actions.” - Orchid
- {00:23:27} “I don't necessarily think anything she's doing is groundbreaking. People just like to see a pretty girl on their feed and they're like, "Everything she touches is so pretty." She's rich. That's a lot of rich girls, and she knows how to act in front of a camera. And I think she's our reality star, but instead of seeing her on a big screen, we're seeing her every single day on our phones.” - Erika
- {00:35:27} “It's really, really difficult, in my view, to change a consumer perception of a brand, and a lot of brands I think have attempted to do it and spent absurd amounts of money and didn't probably get what they were expecting to get out of those investments. But there are some brands that are doing that.” - Ingrid
- {00:39:21} “That's another new marketing thing where it doesn't have to be that people are just buying the actual product, but they're literally marketing it for you. They're showing how aspirational your product is. They're telling that story on your behalf. It's gold.” - Ingrid
- {00:45:18} “I think Succession sort of debunked a lot of what the general public would have assumed a really, really wealthy family would dress like. They're not wearing the Chanel-branded sunglasses with the big CC on them.” - Ingrid
Associated Links:
- Follow Infinite Shelf on Instagram
- Want to hear more? Check out past episodes here
- Love your new co-host? Check her out on LinkedIn
- Check out other Future Commerce podcasts
Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
“Metaverse is Just the Internet Now” (Live from ShopTalk 2022)
Infinite Shelf - An Omnichannel Podcast by Future Commerce
04/06/22 • 40 min
Come At Me PacSun
- Everything and everyone is all about the metaverse right now. Brian is starting to think that the “metaverse is just the internet now.” Maybe it is, hence why some think NFTs, crypto, and bitcoin are part of the metaverse as well.
- When we think about DTC we have to remember what the entailed vision was: “to disrupt the existing industry or category with a product that is equal to or better than the existing products that are available and make them more affordable and get them to you quicker.” -Ingrid
- Everyone is capable of doing everything because there is an audience
- “Crypto bros are basically just this generation's example of extreme couponers.” -Phillip
- A company-curated around being highly curated and centered around good company culture, and innovation will beat out money every single time.
- “The biggest opportunity in this current market is right now, everything that is going to be worth anything is entirely based on curation.” - Ingrid
Associated Links:
- Future Commerce’s 2022 Predictions Episode
- Tune into Infinite Shelf Season 2!
- Subscribe to Insiders and Senses to read more of our hot takes!
- Listen to other episodes of Future Commerce
Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Don't Ignore Your Fans
Infinite Shelf - An Omnichannel Podcast by Future Commerce
08/08/23 • 46 min
Ingrid and Orchid sit down to dish out their hot takes on what is happening in the news. Does Threads have what it takes to survive? Did Instant Pot “sh*t the bed” when it came to customer retention and repeat sales? Did Vanmoof invest too much money into a niche market? Tune in to find out.
Battle for Attention
- {00:11:32} “Whether or not Threads is going to be a place where legitimate discourse happens, based on pieces written by career journalists, or if it's just going to be an echo chamber all over again of people who have limited experience but tend to amplify each other, that's still to be seen.” - Orchid
- {00:18:18} “You have to have an interesting relationship with the platform itself so that if users use it for something that is entirely different from what you intended or maybe envisioned for yourself, you have to be okay with that.” - Orchid
- {00:20:27} “When you think about the cult of personality or when you think about innovation, most of the time folks lean into, "Oh, this thing has never existed before and now it exists." And if you look at the entire model in China, it is to copy and improve and optimize. And that is a type of innovation as well, which is to take one idea and apply it into another vertical or another industry, or to launch something that's a better version of X.” - Orchid
- {00:24:58} “I really like the idea of the people who make that neighborhood Twitter what it is, if they're not treated with respect and understood that there's going to be another alternative that will allow them to have the platform that they want that they use.” - Ingrid
- {00:40:58} “Instapot had this ability to be this cult product and lead this whole band of fans that they earned and they just didn't. And that to me is like, sorry, but whoever's like running marketing or community management there, you shit the bed.” - Ingrid
- {00:41:42} “The takeaway is do not ignore your fans. Ignite that flame. Facilitate the conversations. They're going to buy the new version. They're going to buy the air fryer. They're going to buy all the other stuff if you're facilitating the larger conversation.” - Ingrid
Associated Links:
- Follow Infinite Shelf on Instagram
- Want to hear more? Check out past episodes here
- Love your new co-host? Check her out on LinkedIn
- Check out other Future Commerce podcasts
Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Make It Once, Sell It 2,3,4 Times (A Conversation with Wilson Griffin, Co-Founder/COO of Recurate)
Infinite Shelf - An Omnichannel Podcast by Future Commerce
12/07/21 • 33 min
Today Ingrid has a conversation with Wilson Griffin of Recurate to talk about why and how brands can take charge of their secondhand market capitalization while doing the most impactful thing a fashion brand can do where it's sustainability.
Can I gain value in this purchase?
- {00:06:00} “But I love the concept that you're sort of taking the brands away from this pattern of create something, sell something, create something, sell something. Where it's like, create something and then sell it. And then sell it again.” - Ingrid
- {00:11:15} “So clearly, there is so much benefit to creating something once and selling it more than once. Dear CFOs, if you're listening, that's where your ears perk up. But now to the brand marketers and the people who are trying really, really hard to develop this unique brand connection with their consumers, here's another really rich place to mine for those moments.” - Ingrid
- {00:16:38} “I mean, I just shared that anecdote, but also if a brand is going to encourage and promote resale on their site, that is such a vote of confidence from that brand that their products are going to last and are going to hold up. So it's just a subtle but really strong way for brand to stand behind their products and their quality. We also talk about this idea of sort of de-risking that initial purchase.” - Wilson
- {00:18:22} “I am probably going to buy something new, but I'm going to pull the trigger even faster because I know that when I'm done with it, I'll be able to resell it.” - Ingrid
- {00:26:41} “And so this one to one relationship and the authentication component, is also, I think, really important. Because me, if I'm buying something second hand, I want to make sure that it's real. And so the fact that you can only sell something from this history of buying it from the brand is a really big stop gap.” - Ingrid
Associated Links:
- Check out Recurate
- Learn more about Wilson Griffin
- Love your new host? Check her out on LinkedIn
- Check out other Future Commerce podcasts
Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Empowering Teams 101 (Conversation with Michelle Bacharach, Founder/CEO of FindMine)
Infinite Shelf - An Omnichannel Podcast by Future Commerce
11/30/21 • 39 min
At some point, we all find ourselves stuck in our mission to accomplish a goal. We're unable to move forward, solve the problem, or convince people to see things in a new way. We just get frustrated. These are moments where the connections that we make with the humans around us make a huge difference. Michelle Bacharach, Founder/CEO of FindMine joins Ingrid today to chat about empowering our teams in this mission. Listen now!
Building Successful Innovation Teams
- {00:02:41} “So most brands and retailers have more products than they can produce high quality content for.” - Michelle
- {00:07:36} “Because a lot of innovation teams don't have budget, and then they either expect a free pilot, which sometimes that works for the startups business model. Sometimes it doesn't. Sometimes you just can't give away a free pilot.” - Michelle
- {00:16:55} “Oh, the second one is really about kind of organizational structure in terms of like breaking down silos because we're a small company, we don't have this problem, and so it's very easy to stand on my pedestal and say ‘You shouldn't have silos in your organization,’...” - Michelle
- {00:20:03} “And so you have to set up your organization in order to be where the customer is. And the customer frankly, is just everywhere, especially in this post-COVID world.” - Ingrid
- {00:28:03} “Yeah, I think that the difference is organizations that view tech as a means to an end and then organizations who treat them like they're the end in of itself.” - Michelle
- {00:32:33} “So you're going to still have to go to marketing, you're still going to have to go to retail, you're still going to have to go to the email teams and the eCom teams and the merchants all kind of separate. And the innovation team members know those people really well. They understand the organization. They know who the power players are.” - Michelle
- {00:35:39} “So it's really important to just keep them in mind that how someone's relationship with their boss can make or break whether they want to use your software in their day to day. And I think so often software sales teams forget about that that it all comes back to human behavior at the end of the day.” - Michelle
Associated Links:
- Check out Michelle on LinkedIn
- Visit the FindMine website
- Love your new host? Check her out on LinkedIn
- Check out other Future Commerce podcasts
Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
The Work Love Languages
Infinite Shelf - An Omnichannel Podcast by Future Commerce
07/11/23 • 26 min
Let’s be honest, we ALL have “internal hurdles” in our work life. Whether CEO or intern, problem-solving and effective communication can be a challenge. How can we overcome these issues...besides a weekly therapy session? Enter in: The Work Love Languages. We all know “The 5 Love Languages” to better understand your relationship and partner, but have you considered learning your work love language to understand yourself and your coworkers? Listen in as Ingrid and Orchid explore their work love language and “business astrology” results to glean insight into what they prefer in the workplace. Next, ask yourself...what’s my work love language?
Close the Loop
- {00:08:27} “How are we building {our “work love language”} into the way that we work with our teams and inform people above us, below us, and across the aisle? How do we make more of that now that we've identified that we need that?” - Ingrid
- {00:12:35} “Beyond seeing immediately what's in front of you, anticipate what are some other things that are going to happen or try to put yourself in the receiver's shoes and say, "Okay, if I were in their position...’" - Orchid
- {00:14:26} “As you go up, and whether you're the most junior person or the most senior person, I think it is always really beneficial to think about things more holistically. And I think that a quality that that really requires in a human being is empathy.” - Ingrid
- {00:19:03} “Based on my previous experiences and interactions with this person, what kind of decision are they trying to make and what kind of information can I provide them to best inform that decision?” - Orchid
- {00:22:52} “We're at this place where we need to create an environment organizationally, and we are now in the place of leadership that we can do that. And our generation is at that place of leadership that we can do that that I think will stop some of these previous stoic, unemotional, perfectionist, egotistical ways of working that I really do think is at the core of a lot of our hurdles.” - Ingrid
- {00:23:57} “A huge hurdle in the workplace today is about building relationships, is about properly communicating, and showing up prepared.” - Orchid
Associated Links:
- Follow Infinite Shelf on Instagram
- Want to hear more? Check out past episodes here
- Love your new co-host? Check her out on LinkedIn
- Check out other Future Commerce podcasts
Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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FAQ
How many episodes does Infinite Shelf - An Omnichannel Podcast by Future Commerce have?
Infinite Shelf - An Omnichannel Podcast by Future Commerce currently has 37 episodes available.
What topics does Infinite Shelf - An Omnichannel Podcast by Future Commerce cover?
The podcast is about Retail, Dtc, Marketing, Management, Ecommerce, Podcasts, Business and Strategy.
What is the most popular episode on Infinite Shelf - An Omnichannel Podcast by Future Commerce?
The episode title 'The False Dichotomy of Brand Vs. Conversion - SEASON 1 FINALE (Conversation with Michael Bower, Founder/CEO of Nyla)' is the most popular.
What is the average episode length on Infinite Shelf - An Omnichannel Podcast by Future Commerce?
The average episode length on Infinite Shelf - An Omnichannel Podcast by Future Commerce is 39 minutes.
How often are episodes of Infinite Shelf - An Omnichannel Podcast by Future Commerce released?
Episodes of Infinite Shelf - An Omnichannel Podcast by Future Commerce are typically released every 7 days.
When was the first episode of Infinite Shelf - An Omnichannel Podcast by Future Commerce?
The first episode of Infinite Shelf - An Omnichannel Podcast by Future Commerce was released on Oct 28, 2021.
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