Walking the Marketing and Diversity Talk in Your Industrial Business with Karla Trotman, President and CEO, Electro Soft.
10/06/20 • 72 min
“Minority-owned businesses often build diverse businesses.” Karla Trotman, president and CEO of Electro Soft, Inc., shares her inspiring journey from logistics, marketing, and leadership to her work inspiring entrepreneurship in underrepresented communities.
Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry.
Articles and resources referenced in this episode:
- Check out electronics contract manufacturer, Electro Soft
- Connect with Karla Trotman on LinkedIn
Want to learn more about manufacturing through the lens of women? Check out our recent article, Where Are the Women Leaders in Manufacturing?.
Listen to Industrial Strength Marketing on Apple Podcasts and let us know what you think of the show.
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
“Minority-owned businesses often build diverse businesses.” Karla Trotman, president and CEO of Electro Soft, Inc., shares her inspiring journey from logistics, marketing, and leadership to her work inspiring entrepreneurship in underrepresented communities.
Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry.
Articles and resources referenced in this episode:
- Check out electronics contract manufacturer, Electro Soft
- Connect with Karla Trotman on LinkedIn
Want to learn more about manufacturing through the lens of women? Check out our recent article, Where Are the Women Leaders in Manufacturing?.
Listen to Industrial Strength Marketing on Apple Podcasts and let us know what you think of the show.
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
Previous Episode
The Past, Present and Future of Manufacturing Day with MI, FMA, and NIST MEP
MFG Day is the single largest promotion of manufacturing in U.S. history, nine years running. Listen in as the Manufacturing Institute (MI), Fabricators and Manufacturers Association, International (FMA), Manufacturing Extension Partnership (MEP), and INDUSTRIAL get the band back together to share the backstory and future of the movement that’s attracting the next generation of manufacturing talent.
Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights destination.
Articles and resources reference in this episode:
- Learn more about Manufacturing Day and Creators Wanted
- Check out what a MFG Day event looks like on YouTube
Check out and subscribe to the Industrial Strength Marketing show on Apple Podcasts, so you don’t miss out on our next episode. Make sure to let us know what you think of the show.
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
Next Episode
Win More Business With Peter Levitan, Author of The Levitan Pitch and Agency Consultant
Listen in for a conversation with the author of the marketing book with one of the most compelling subtitles ever: “Read this book. Win more pitches.” Peter Levitan, author and advertising agency business development consultant, muses on team selling, preparing your business for acquisition, and building unforgettable brands.
Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry.
Articles and resources referenced in this episode:
- Get to know Peter Levitan online
- Connect with Peter on LinkedIn
Listen to Industrial Strength Marketing on Apple Podcasts and let us know what you think of the show.
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
Industrial Strength Marketing - Walking the Marketing and Diversity Talk in Your Industrial Business with Karla Trotman, President and CEO, Electro Soft.
Transcript
Welcome to industrial strength marketing the show that challenges people across the supply chain to make marketing the strength of their business. My name is James Soto. I am the industrial marketer and entrepreneur best known for working on launching Manufacturing Day One of the most significant events in manufacturing history. It happens every year, this year, October 2 2020. I'm also the founding principal of industrial the digital marketing
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