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Industrial Strength Marketing

Industrial Strength Marketing

James Soto

Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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Top 10 Industrial Strength Marketing Episodes

Goodpods has curated a list of the 10 best Industrial Strength Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Industrial Strength Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Industrial Strength Marketing episode by adding your comments to the episode page.

We have now entered the age of authority marketing. Agency Management Institute CEO, Drew McLellan, sits down with leading Industrial Marketing Agency leader and host, James Soto, to discuss how leaders must take up the mantle and leverage their authority to grow their manufacturing businesses. In this episode, we dive into studies that show that our most important audiences trust industry experts and company leaders more than anyone other than those like themselves. Aspiring leaders of industry will do well to listen in and discover why and how they must leverage their expertise in order to break through the noise and reach their ideal customers.

https://agencymanagementinstitute.com/sell-with-authority-book/

About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

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Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution.
Articles and resources reference in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

bookmark
plus icon
share episode

Manufacturing thought leaders are flocking to the podcast medium, but are these shows built to last? Podcast pioneers Lew Weiss and Tim Grady of the Manufacturing Talk Radio podcast tell the story of manufacturing’s longest-running podcast.
Articles and resources referenced in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain?
Apply to be a guest on the show.

About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

bookmark
plus icon
share episode

Learn how to master digital channel marketing strategy for manufacturers with Laz Gonzalez, chief strategy officer at Zift Solutions. Join us as we explore how modern platforms are better enabling manufacturers to sell to, through, and for their distributors, dealers, and reps.

Articles and resources reference in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.

Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.

About the Show

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

bookmark
plus icon
share episode
Industrial Strength Marketing - Women in Marketing and Manufacturing with Shae Eichele, HEH Group
play

05/11/23 • 43 min

On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in manufacturing and the untapped potential they bring to the field.

Articles and resources reference in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.

About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

bookmark
plus icon
share episode

“It takes all of that to make a compact?” Christina Fuges, editorial director of MoldMaking Technology, shares her journey as a manufacturing storyteller through the lens of a woman embraced by industry.

Check out INDUSTRIAL Insights, our new multi-channel industrial marketing destination for the latest critical trends impacting your industry and insights on how to make marketing the strength of your business.

Articles and resources referenced in this episode:

Want to learn more about manufacturing through the lens of women? Check out our recent article, Where Are the Women Leaders in Manufacturing?.

Listen and review Industrial Strength Marketing to let us know what you think of the show.

About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

bookmark
plus icon
share episode
Industrial Strength Marketing - The Rise of Top Manufacturing Podcasts

The Rise of Top Manufacturing Podcasts

Industrial Strength Marketing

play

10/22/20 • 27 min

The stats don't lie: Audio-based content is exploding, yet manufacturing podcasts are few and far between, which presents a unique opportunity for manufacturers to ride the early adoption wave.

Learn what it takes to get in on the ground floor and create the best podcast in your industrial segment.

Articles and resources referenced in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.

Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.

About the Show

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

bookmark
plus icon
share episode

“Minority-owned businesses often build diverse businesses.” Karla Trotman, president and CEO of Electro Soft, Inc., shares her inspiring journey from logistics, marketing, and leadership to her work inspiring entrepreneurship in underrepresented communities.

Check out INDUSTRIAL Insights, your destination for the latest marketing, business, and technology trends impacting your industry.

Articles and resources referenced in this episode:

Want to learn more about manufacturing through the lens of women? Check out our recent article, Where Are the Women Leaders in Manufacturing?.

Listen to Industrial Strength Marketing on Apple Podcasts and let us know what you think of the show.

About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

bookmark
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share episode

In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional marketing tactics. He emphasizes the need for a new go-to-market playbook to adapt to these challenges

Articles and resources referenced in this episode:

Join us on the show:
Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.

About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

bookmark
plus icon
share episode

In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares insights on the role of first-party data, workforce development, and the future of manufacturing with automation and robotics.
Discover how FMA, a key organization behind FABTECH, continues to drive innovation in manufacturing and foster workforce development initiatives like Manufacturing Day, all while adapting to the evolving needs of the industry.

Articles and resources referenced in this episode:

Join us on the show:
Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement fuels our momentum and inspires us.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show and help shape the future of industrial marketing.

About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

bookmark
plus icon
share episode

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FAQ

How many episodes does Industrial Strength Marketing have?

Industrial Strength Marketing currently has 45 episodes available.

What topics does Industrial Strength Marketing cover?

The podcast is about Marketing, Management, Podcasts, Manufacturing, Business and B2B Marketing.

What is the most popular episode on Industrial Strength Marketing?

The episode title 'How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.' is the most popular.

What is the average episode length on Industrial Strength Marketing?

The average episode length on Industrial Strength Marketing is 46 minutes.

How often are episodes of Industrial Strength Marketing released?

Episodes of Industrial Strength Marketing are typically released every 7 days, 23 hours.

When was the first episode of Industrial Strength Marketing?

The first episode of Industrial Strength Marketing was released on Aug 3, 2020.

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