The Future of Manufacturing Channel Partner Marketing With Laz Gonzalez, Chief Strategy Officer at Zift Solutions
11/10/20 • 51 min
Learn how to master digital channel marketing strategy for manufacturers with Laz Gonzalez, chief strategy officer at Zift Solutions. Join us as we explore how modern platforms are better enabling manufacturers to sell to, through, and for their distributors, dealers, and reps.
Articles and resources reference in this episode:
If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
Learn how to master digital channel marketing strategy for manufacturers with Laz Gonzalez, chief strategy officer at Zift Solutions. Join us as we explore how modern platforms are better enabling manufacturers to sell to, through, and for their distributors, dealers, and reps.
Articles and resources reference in this episode:
If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
Previous Episode
The Over/Under of Manufacturing Marketing With Chris Wilder, CEO of SEPCO
Chris Wilder, CEO of SEPCO, shares inspiration for executives to heed on why doubling down on marketing starts with exploring the power of earned, owned, paid, and social media.
Articles and resources reference in this episode:
- Connect with Chris Wilder on LinkedIn
- Follow SEPCO on LinkedIn
- Contactless Connections: a Marketing Case Study in Action
- Visit SEPCO’s Website
- Visit SEPCO’s Knowledge Center: Seal Connect
If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
Next Episode
Empowering “the Marketing Girl” With Charli Matthews, Founder and CEO of Empowering Pumps & Equipment
Women in marketing who stand up to question the status quo and educate industrial leaders about the value of marketing can do great things. Charli Matthews, founder and CEO of Empowering Pumps & Equipment, joins the show to share a story about becoming the authority of your own life, business, and marketing.
Articles and resources reference in this episode:
If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.
Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
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