What Is Authority Marketing? A Fireside Chat With Drew Mclellan, Agency Management Institute

08/13/20 • 53 min

We have now entered the age of authority marketing. Agency Management Institute CEO, Drew McLellan, sits down with leading Industrial Marketing Agency leader and host, James Soto, to discuss how leaders must take up the mantle and leverage their authority to grow their manufacturing businesses. In this episode, we dive into studies that show that our most important audiences trust industry experts and company leaders more than anyone other than those like themselves. Aspiring leaders of industry will do well to listen in and discover why and how they must leverage their expertise in order to break through the noise and reach their ideal customers.

https://agencymanagementinstitute.com/sell-with-authority-book/

About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

Visit the podcast homepage
Tweet us at @Industrialsays, @jamessotoism
Follow James Soto on LinkedIn
Email us at [email protected]
Subcribe to the YouTube channel

https://agencymanagementinstitute.com/sell-with-authority-book/

Let’s connect:

Visit the podcast homepage
Tweet us at @Industrialsays, @jamessotoism
Follow James Soto on LinkedIn
Email us at [email protected]
Subcribe to the YouTube channel

Previous Episode

What does a Chief Marketing Officer do? A conversation with a brand visionary - John Neilson, Hunter Fan CMO

The question of what a Chief Marketing Officer does varies as much as brands do. Hunter Fan CMO, John Neilson, sits down with Industrial Strength Marketing CEO, James Soto to discuss the role of a CMO in a modern industrial business. The CMO job description is changing and John dives into the most important relationship that aspiring industrial marketers would do well to consider.

Let’s connect:

Visit the podcast homepage
Tweet us at @Industrialsays, @jamessotoism
Follow James Soto on LinkedIn
Email us at [email protected]
Subcribe to the YouTube channel

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Digital driver recruitment marketing is a critical piece of the puzzle that is required to address the massive cost of unfilled trucks to businesses throughout the transportation industry. Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart, sits down with Workforce Recruitment Marketing Agency practice area leader, James Soto, to share why and how brands must make their way for digitally attracting, developing, and retaining top talent as a strength of their business.

Let’s connect:

Visit the podcast homepage
Tweet us at @Industrialsays, @jamessotoism
Follow James Soto on LinkedIn
Email us at [email protected]
Subcribe to the YouTube channel

Industrial Strength Marketing - What Is Authority Marketing? A Fireside Chat With Drew Mclellan, Agency Management Institute

Transcript

James Soto00:00:00.000

Welcome to the industrial strength Marketing Show. I am so glad to have drew McClellan truus, an agency leader, author, and he's really best known as the founder of ami, the agency Management Institute, an organization laser focused on helping agency leaders build, grow, sustain sustainable and profitable businesses. Drew's coming off the release of his new book, selling with authority, a book he co authored with Steve Wesner, it's literally hot