Ep. 14: Managing people, brand and partnerships in a rapidly changing tech landscape

09/14/22 • 35 min

In this episode Callum McKeefery show host and CEO of REVIEWS.io talks to Nic Dunn CEO and Founder of Charle the Shopify Expert Accredited Agency
They discuss the value in the unlikely move from paramedic to eCommerce entrepreneur, the challenges of hiring and retaining staff in the current market and what changes may present themselves in the coming year, pricing strategies in the event of a recession, how to maintain a unique brand and customer experience when the format of many online stores is becoming so uniform, the importance of strong brand communications and identity for any start-up - not taking the lead of the de-branding trend adopted by many of the larger companies and the importance of trust and strong relationships when it comes to agency and tech stack partnerships.
Episode links:

Nic Dunn:
LinkedIn
Callum McKeefery:
LinkedIn
Twitter
Show notes:
https://butternutbox.com/?language=en
https://www.charle.co.uk/
https://drinkolipop.com/
https://eatsurreal.co.uk/
https://www.patchplants.com/gb/en/
https://www.recharge.com/en-gb/gb
https://deliverr.com/
https://www.avico.com/en/
https://www.shipstation.com/uk/

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

Previous Episode

Ep. 13: The Best Way to Leverage AI in Digital Marketing: Ann Stanley

In this episode, Callum McKeefery, CEO of REVIEWS.io talks to Ann Stanley, CEO and Founder of Anicca Digital.
They discuss sequential and cross-channel marketing strategies, video review remarketing, use of custom audiences and first-party data, and data privacy issues with using Google Tag Manager. They also debate about TikTok ads and using AI to spot fabricated reviews.
Episode links:

Ann Stanley
LinkedIn
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Anicca DigitalGoogle Tag Manager
Introducing Google Analytics 4
DALL·E 2copy.ai
TypeNet: Deep Learning Keystroke Biometrics
REVIEWS.io X Anicca Digital Event:
Learn more and get your tickets here

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

Next Episode

Ep. 15: How to achieve sustained growth with SMS: Lisa Popovici

In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Lisa Popovici, Co-founder and CMO at Cartloop
They discuss the importance of treating the SMS channel in the right way in order to delight the customer, achieve sustained growth, customer retention, and increase satisfaction. They talk about the unique approach to communications required with SMS, and if done correctly, how it can help to reduce support costs, cut backlogs, alleviate buying concerns and help turn support queries into sales.
They also discuss fundraising, how to balance product development via innovation v's customer feedback and the importance of having real conversations with real people.
Episode links:
Lisa Popovici:
LinkedInTwitter
Callum McKeefery:
LinkedIn
Twitter
Show notes:
CartloopKlaviyoShopify POSShopifyAhrefsVillage Global SquareBlack Velvet Sydney

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

In Reviews We Trust - Ep. 14: Managing people, brand and partnerships in a rapidly changing tech landscape

Transcript

[00:00:00]

Callum: So today on the In Reviews We Trust podcast I have Nic Dunn. Nic is the founder and CEO of Charle. Charle is an award-winning Shopify plus agency, based in London. They have worked on several leading brands, including Samsung, Billionaire's Boy Club, Candy Kittens, and many more. Nick, thanks for being on.

Nic: Ah, don't worry. Thank you for having me Callum, super pleasure to, to be here.

Callum: Tell, te