In Reviews We Trust

In this episode, show host Callum McKeefery talks to Tink Taylor, Founder and president of the Dotdigital Group PLC. Tink is a giant in the world of tech and a true industry veteran with 25 years of experience in the digital ecosystem.
In this conversation, Tink and Callum discuss such topics as:

• How relevancy = results
• How data is the foundation for delivering exceptional customer experiences
• How to solve problems with processes, not people
• How success should not be measured in the number of employees
• The benefits and pitfalls of PE/ VC funding - including the impact on the end consumer
• How smaller industry events seem to be preferred by merchants

Tink Taylor
LinkedInCallum McKeefery:
LinkedInTwitterShow notes:
Dotdigital Books: The Tipping Point: Malcom GladwellPodcast: How I Built This with Guy Raz

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

This week's episode is a special edition of the In Reviews We Trust podcast, in which show host Callum McKeefery, CEO of REVIEWS.io is joined by guests from Klaviyo the email marketing platform for eCommerce, and Penny Black the personalised Ecommerce packaging specialists.
Douglas Franklin, Founder and CEO of Penny Black, and Jordan Bouchier-Lee Strategic Partnerships Manager (Technology Platforms) at Klaviyo, join Callum McKeefery, CEO of REVIEWS.io to discuss the importance of building and leveraging long-term trust through customer experience. They also discuss the concept of packaging as a marketing channel and using it to extend customer experience to create moments of delight, whilst simultaneously gaining insights through data. They explore this concept further into all ways of adding value to the customer experience beyond interaction with the product and sales process. They discuss the possibility of shaping and tailoring customer experience based on understanding who the customer really is, and the importance of knowing who your true advocates are and where to find them in order to leverage and amplify their power of voice.
Links:
LinkedIn:
Callum McKeeferyDouglas FranklinJordan Bourchier-Lee
Show notes:
REVIEWS.io
Klaviyo
Penny Black
Warby Packer
Amazon
Books:
Why we sleep
The Martian
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on: LinkedIn

In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Noah Tucker, Founder & CEO of Social Snowball, an affiliate marketing solution.
They talk about their journey as bootstrapped entrepreneurs, they also discussed the place of gorilla marketing in B2B comms and the art of turning your customers into affiliates.
Episode links:
Noah Tucker:
TwitterLinkedIn Callum McKeefery:
LinkedIn
Twitter

Show notes:
Social SnowballRefersionCJ (Commission Junction)KlaviyoStartups For The Rest of UsMy First Million PodcastIndie Hackers PodcastDrip ESPTriple Whale REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

In this episode host Callum McKeefery talks to Joe Vancena, CEO & Co-Founder at Status, the company driving retention through signed-in accounts.

They discuss:

• What happens in eCommerce when people are signed in?
• How customer accounts can solve some of the big picture problems brands are facing with personalization, retention and the loss of data and consumer privacy.
• How returns are a very vital moment in your relationship with your customer and how should address them differently.
• The pros and cons of being bootstrapped versus funded.

Callum McKeefery:
LinkedInTwitterJoe Vancena
LinkedInShow notes:
StatusShopifyLoop ReturnsZendeskGorgiasKlaviyoAttentiveRolloBooks:
From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason Limkin

As a Man Thinketh by James Allen

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Lisa Popovici, Co-founder and CMO at Cartloop
They discuss the importance of treating the SMS channel in the right way in order to delight the customer, achieve sustained growth, customer retention, and increase satisfaction. They talk about the unique approach to communications required with SMS, and if done correctly, how it can help to reduce support costs, cut backlogs, alleviate buying concerns and help turn support queries into sales.
They also discuss fundraising, how to balance product development via innovation v's customer feedback and the importance of having real conversations with real people.
Episode links:
Lisa Popovici:
LinkedInTwitter
Callum McKeefery:
LinkedIn
Twitter
Show notes:
CartloopKlaviyoShopify POSShopifyAhrefsVillage Global SquareBlack Velvet Sydney

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn